Atlanticus Holdings

ATLC on Nasdaq. Atlanticus sells technology and support services to lenders who serve consumers. Market value $1.4bn.

Watch this stockFree. We tell you when something changes.

Price checks use the past 12 months to June 2026. Some use the latest annual report instead, as marked. Quality checks use five annual reports, the latest for the year to December 2025.

We can't read total debt from the filing, so debt is left out.

Cash flow or capital spending isn't reported, so free cash flow is unknown.

Should I look at this?

Worth a closer look

Read what could go wrong

This is not advice. Check the numbers below.

Compare with another stock

Return on equity
five annual reports to December 2025
28.5%five-year median

Yearly profit per dollar of owners' money: 29 cents. Above 10 is good.

Price to book
quarterly report to June 2026
2.0×

What you pay for each dollar of net assets: $2.01.

Earnings yield
past 12 months to June 2026
10.9%

Profit per $100 you pay: $10.93.

Quality score: 100 of 100. Price score: 74 of 100. Our list needs 70 on quality and 60 on price.

$92.86 a share, 95% above its 1-year low

Over the past year the price has ranged from $47.50 to $114.34.

Pays no dividend

Prices from Monday’s close (5 October).

Five years of cash, in billions

n/a
n/a
n/a
n/a
n/a
20212022202320242025
Revenue
$748m$1.0bn$1.2bn$1.3bn$2.0bn
Operating margin
n/an/an/an/an/a
Debt to equity
n/an/an/an/an/a
Shares outstanding
0.01bn0.01bn0.01bn0.02bn0.02bn

Health checks

  • Free cash flow positiveDoesn't apply to banks and insurers
  • Accounting checksDoesn't apply to banks and insurers
  • DebtDoesn't apply to banks and insurers
  • Revenue growth, five yearsStrong, 28.4% a year
  • Buying back its own sharesNo, 5% more shares since 2021

The quarter to June 2026

How the business did, compared with the same quarter a year earlier.

  • Sales: $744 million last quarter, up 89% on a year ago.
  • Profit: $50 million, up 63% on a year ago.
  • About the same number of shares as a year ago.
  • Sales grew on a year ago in each of the last 4 quarters.
Sales by quarter
Sales by quarter
Quarter toAmount
September 2024$351m
December 2024$353m
March 2025$345m
June 2025$394m
September 2025$495m
December 2025$734m
March 2026$680m
June 2026$744m
Profit by quarter
Profit by quarter
Quarter toAmount
September 2024$30m
December 2024$31m
March 2025$32m
June 2025$31m
September 2025$25m
December 2025$35m
March 2026$44m
June 2026$50m

From the company's quarterly reports to the SEC.

Dates

Next results (estimated)
n/a
Last annual report (10-K)
12 March 2026
Next quarterly (estimated, 10-Q)
5 November 2026

Who owns it

None of the long-term investors we follow own it. 148 funds in all.

Jun '25
Dec '25
Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

4 investors own more than 5%.

  • HANNA DAVID G
    Insider or founder
    at least 42.1%−1.5 pts
    (filed with 4 related holders)
    Since 1 July 2026
    What they said

    Series A Convertible Preferred Stock As previously disclosed in the Issuer's Current Report on Form 8-K filed with the Securities and Exchange Commission (the SEC) on December 30, 2019, the Issuer and Dove entered into a payoff letter (the Payoff Letter), pursuant to which the…

    Read the filing
  • Hanna Sally R
    Insider or founder
    at least 26.4%
    (filed with 3 related holders)
    Since 16 December 2024
    What they said

    As previously disclosed in the Issuer's Current Report on Form 8-K filed with the Securities and Exchange Commission (the SEC) on December 30, 2019, the Issuer and Dove entered into a payoff letter (the Payoff Letter), pursuant to which the Issuer agreed to issue Dove 400,000…

    Read the filing
  • Hanna Kimberly M
    Insider or founder
    24.2%
    Since 19 November 2024
    What they said

    Stock Option Award On November 11, 2020, the Issuer's Compensation Committee granted Mr. Hanna a stock option award for 1,000 shares of the Issuer's common stock under the Issuer's Fourth Amended and Restated 2014 Equity Incentive Plan. The stock option vested in three equal…

    Read the filing
  • at least 3.5%−1.6 pts
    (filed with 2 related holders)
    Since 30 June 2026

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

No insider bought shares on the open market in the last 12 months. 5 sold $8m.

  • HANNA DAVID G
    Executive Chairman, Director
    Sold
    Date
    1 July 2026
    Shares
    15,676
    Price
    $104.26
    Value
    $2m
  • McCamey William
    Chief Financial Officer
    Sold
    Date
    30 June 2026
    Shares
    10,000
    Price
    $103.01
    Value
    $1m
  • Howard Jeffrey A.
    President & CEO, Director
    Sold
    Date
    30 June 2026
    Shares
    10,000
    Price
    $103.01
    Value
    $1m
  • HANNA DAVID G
    Executive Chairman, Director
    Sold
    Date
    30 June 2026
    Shares
    8,319
    Price
    $103.08
    Value
    $857,523
  • HANNA DAVID G
    Executive Chairman, Director
    Sold
    Date
    29 June 2026
    Shares
    1,005
    Price
    $105.00
    Value
    $105,525
  • Saunders Mitchell
    Chief Accounting Officer
    Sold
    Date
    29 June 2026
    Shares
    10,000
    Price
    $102.20
    Value
    $1m
  • McCamey William
    Chief Financial Officer
    Sold
    Date
    26 June 2026
    Shares
    10,000
    Price
    $109.45
    Value
    $1m
  • Howard Jeffrey A.
    President & CEO, Director
    Sold
    Date
    26 June 2026
    Shares
    10,000
    Price
    $109.45
    Value
    $1m
  • HUDSON DEAL W
    Director
    Sold
    Date
    13 January 2026
    Shares
    1,675
    Price
    $59.72
    Value
    $100,031

From Form 4 filings: insiders must report trades in their own company's shares within two days.

Warning signs in its filings

Problems the company itself reported to the SEC, in its own words.

None of the warning signs we check for were found.

We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.

We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 12 Mar 2026, plus the 10-Q filed 6 Aug 2026 and 2 later 8-Ks.

A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.

What could go wrong

Cheap for a reason is the question the numbers cannot answer.

Whether the price already reflects the risks is what the deep dive is for.

What changed in the risks this year

Companies must list what could hurt them each year. These are the parts that changed since last year’s report.

  • Failure to realize the expected benefits of our acquisition of Mercury could adversely affect our business and the value of our securities.

    Could happen
    • • • • • • If we do not successfully manage these risks and the other challenges inherent in integrating an acquired business, then we may not achieve the anticipated benefits of the acquisition of Mercury on our anticipated timeframe or at all and our revenue, expenses, operating results, financial condition and the prices of our securities could be materially adversely affected. The successful integration of the Mercury business will require significant management attention and may divert it from our business and operational issues.
    Read more
  • Because we outsource account-processing functions that are integral to our business, any disruption or termination of these outsourcing relationships could harm our business. We generally outsource account and payment processing. If these outsourcing relationships were not renewed or were terminated or the services provided to us were otherwise disrupted, we would have to obtain these services from alternate providers. There is a risk that we would not be able to enter into similar outsourcing arrangements with alternate providers on terms that we consider favorable or in a timely manner without disruption of our business.

    Could happen
    Recently, the financial services industry has experienced rapid developments in artificial intelligence, including agentic artificial intelligence. The use of artificial intelligence models developed by third parties introduces risks related to how those models are developed, trained, and deployed, including unauthorized material in training data and limited visibility into risk mitigation steps. The legal and regulatory environment for artificial intelligence is uncertain and rapidly evolving, potentially increasing compliance costs and risks of noncompliance. We may be exposed to the risk that generative artificial intelligence models may produce incorrect outputs, release confidential information, reflect biases, or otherwise cause harm. Their complexity may make it challenging to understand all outputs and comply with documentation or explanation requirements. Any of these risks could adversely affect our business, expose us to liability or other adverse legal or regulatory consequences, or otherwise adversely affect our financial results.
    Read more
  • The FDIC has issued guidance affecting the banks that utilize our technology platform to market general purpose credit cards and certain other credit products and these or subsequent new rules and regulations could have a significant impact on such credit products. The banks that utilize our technology platform and other services to market general purpose credit cards and certain other credit products are supervised and examined by both the state that charters them and the FDIC. If the FDIC or a state supervisory body considers any aspect of the products originated utilizing our technology platform to be inconsistent with its guidance, the banks may be required to alter or terminate some or all of these products.

    Could happen
    In addition, the current regulatory environment could be impacted by future legislative developments that significantly impact financial services companies like ours. For example, in February and March 2025, bipartisan legislation was introduced in both the United States Senate and House, respectively, seeking to amend the Truth in Lending Act (“TILA”) to cap credit card interest rates at 10% effective January 1, 2031. Thereafter, in January 2026, the current presidential administration proposed a 10% cap on credit card interest rates for one year. Additional bills have been introduced in Congress in 2026 that seek to cap interest rates in other ways, such as US S3721, which would amend TILA to cap interest rates on all consumer credit products at the maximum amount permitted in the state where the customer resides, and US S3793, which would extend the Military Lending Act’s 36% military annual percentage rate cap and related protections to all consumers in connection with all consumer credit products subject to only limited exceptions for residential mortgages, certain secured auto loans, and federal credit unions. Any temporary or permanent implementation of a specific interest rate cap on consumer credit cards or more broadly across all consumer credit products could have a material adverse effect on our business and operations. New laws and regulations such as these could significantly lower or eliminate the profitability of operations going forward by, among other things, reducing the amount of interest and fees we charge in connection with any financial products that are offered or otherwise available to consumers.
    Read more
  • Regulation in the areas of privacy and data security could increase our costs. We are subject to various regulations related to privacy and data security/breach, and we could be negatively impacted by these regulations. For example, we are subject to the Safeguards guidelines under the Gramm-Leach-Bliley Act. The Safeguards guidelines require that each financial institution develop, implement and maintain a written, comprehensive information security program containing safeguards that are appropriate to the financial institution’s size and complexity, the nature and scope of the financial institution’s activities and the sensitivity of any customer information at issue. Broad-ranging data security laws that affect our business also have been adopted by several states.

    Could happen
    There is an increasing focus by legislators, courts and regulators regarding the collection, use and sharing of data by websites, including the CCPA. Recent and evolving interpretations of existing state laws, including existing wiretapping laws such as the California Invasion of Privacy Act, have expanded to include the use of cookies, pixels and third-party ad-tracking technologies, and which may carry statutory penalties. This may result in potential exposure relating to our use of technology and our implementation of related safeguards.
    Read more

Read it in the annual report

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from
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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.