Choice Hotels International

CHH on NYSE. Choice Hotels International sells hotel franchise rights to people who own and run hotels. Market value $4.5bn.

Watch this stockFree. We tell you when something changes.

Price checks use the past 12 months to June 2026. Quality checks use five annual reports, the latest for the year to December 2025.

Should I look at this?

Worth a closer look

Read what could go wrong

This is not advice. Check the numbers below.

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Cash yield
past 12 months to June 2026
2.5%low

For every $100 of what the whole company costs, it produced $2.47 of spare cash in the past 12 months. A savings account pays about $4.

Price to profit
past 12 months to June 2026
16.2×full

You pay 16.2 years of operating profit for the business. The average large US company costs around 18.

Return on capital
five annual reports to December 2025
21.8%five-year median

Each dollar kept in the business earns 22 cents a year. Above 10 is good.

Quality score: 80 of 100. Price score: 72 of 100. Our list needs 70 on quality and 60 on price.

$103.06 a share, 23% above its 1-year low

Over the past year the price has ranged from $84.04 to $123.82.

Dividend: 1.1% a year

Paid every year for at least 5 years

Prices from Tuesday’s close (6 October).

Five years of cash, in billions

0.3
0.3
0.2
0.2
0.1
0.1
2021202220232024202512 monthsto Jun '26
Revenue
$1.1bn$1.4bn$1.5bn$1.6bn$1.6bn
Operating margin
40.1%34.1%24.3%29.3%28.1%
Debt to equity
3.997.7844.05n/a10.52
Shares outstanding
0.05bn0.05bn0.05bn0.05bn0.05bn

Health checks

  • Free cash flow positive5 of 5 years
  • Accounting looks honest (Beneish)Not enough data
  • Financial strength (Piotroski)5 of 8 checks we could run
  • Profit backed by cash (accruals)Yes
  • Debt10.52× equity
  • Revenue growth, five yearsStrong, 15.6% a year
  • Buying back its own sharesYes, 16% fewer since 2021

The quarter to June 2026

How the business did, compared with the same quarter a year earlier.

  • Sales: $441 million last quarter, up 3% on a year ago.
  • Profit: $64 million, down 21% on a year ago.
  • It keeps 25 cents of each $1 of sales as operating profit, down from 30 cents a year earlier.
  • Spare cash over the past 12 months: $115 million, down from $166 million.
  • 3% fewer shares than a year ago. Each share owns a bit more of the company.
  • Debt is $2 billion more than cash, up from $1.8 billion a year ago.
  • Sales grew on a year ago in each of the last 4 quarters.
Sales by quarter
Sales by quarter
Quarter toAmount
September 2024$428m
December 2024$390m
March 2025$333m
June 2025$426m
September 2025$447m
December 2025$390m
March 2026$341m
June 2026$441m
Profit by quarter
Profit by quarter
Quarter toAmount
September 2024$106m
December 2024$76m
March 2025$45m
June 2025$82m
September 2025$180m
December 2025$64m
March 2026$20m
June 2026$64m

From the company's quarterly reports to the SEC.

Dates

Next results (estimated)
n/a
Last annual report (10-K)
19 February 2026
Next quarterly (estimated, 10-Q)
4 November 2026

Who owns it

4 long-term investors we follow own it, unchanged from 4 last quarter. 332 funds in all.

Jun '25
Dec '25
Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

3 investors own more than 5%.

  • Baron Capital Group, Inc.
    Passive investor
    at least 20.5%+4.3 pts
    (filed with 5 related holders)
    Since 30 June 2026
  • Baron Growth Fund
    Passive investor
    6.5%
    Since 31 December 2025
  • Morgan Stanley
    Passive investor
    at least 6.3%−1.3 pts
    (filed with 1 related holder)
    Since 30 June 2026
  • Sold down below 5%
    Since 30 June 2026
  • The Vanguard Group
    Passive investor
    Sold down below 5%
    Since 13 March 2026

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

No insider bought shares on the open market in the last 12 months. 4 sold $5m, $4m of it under preset trading plans.

  • JEWS WILLIAM L
    Director
    Sold
    Date
    18 August 2026
    Shares
    5,057
    Price
    $106.98
    Value
    $540,998
  • Oaksmith Scott E
    SVP, Chief Financial Officer
    Sold
    under a preset trading plan
    Date
    16 June 2026
    Shares
    2,000
    Price
    $115.00
    Value
    $230,000
  • Oaksmith Scott E
    SVP, Chief Financial Officer
    Sold
    under a preset trading plan
    Date
    12 June 2026
    Shares
    2,000
    Price
    $110.00
    Value
    $220,000
  • Dragisich Dominic
    Interim CEO
    Sold
    under a preset trading plan
    Date
    26 May 2026
    Shares
    22,621
    Price
    $114.25
    Value
    $3m
  • Oaksmith Scott E
    SVP, Chief Financial Officer
    Sold
    under a preset trading plan
    Date
    18 March 2026
    Shares
    1,603
    Price
    $100.00
    Value
    $160,300
  • Oaksmith Scott E
    SVP, Chief Financial Officer
    Sold
    under a preset trading plan
    Date
    17 March 2026
    Shares
    600
    Price
    $100.07
    Value
    $60,042
  • WU Simone
    Senior Vice President
    Sold
    under a preset trading plan
    Date
    2 February 2026
    Shares
    8,080
    Price
    $101.56
    Value
    $820,579

From Form 4 filings: insiders must report trades in their own company's shares within two days.

Warning signs in its filings

Problems the company itself reported to the SEC, in its own words.

None of the warning signs we check for were found.

We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.

We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 19 Feb 2026, plus the 10-Q filed 5 Aug 2026 and 9 later 8-Ks.

A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.

What could go wrong

  • It carries a lot of debt: 10.5× its equity.

Whether the price already reflects the risks is what the deep dive is for.

What changed in the risks this year

Companies must list what could hurt them each year. These are the parts that changed since last year’s report.

  • We are incorporating artificial intelligence technologies into our processes and franchisee tools. These technologies may present business, compliance, reputational, and legal risks.

    Could happen
    If we fail to keep pace with rapidly evolving technological developments in artificial intelligence ("AI"), our competitive position and business results may suffer. The introduction of these technologies, particularly generative AI, into new or existing offerings may also result in new or expanded risks and liabilities, including enhanced governmental or regulatory scrutiny, litigation, copyright infringement, compliance issues, ethical concerns, security risks relating to private and/or confidential information, as well as other factors that could adversely affect our business, reputation, and financial results. If the content, analyses, or recommendations that AI programs assist in producing are, or are alleged to be, deficient, misleading, inaccurate, or biased, then our business, financial condition, and results of operations and our reputation may be adversely affected. In addition, it is possible that AI and machine learning-technology could be improperly utilized by employees while carrying out their responsibilities. The use of AI can lead to unintended consequences, such as generating content that appears correct but is factually inaccurate, misleading, or otherwise flawed, or that results in unintended biases and discriminatory outcomes, which could harm our reputation and business and expose us to risks related to inaccuracies or errors in the output of such technologies. AI also presents emerging ethical issues and if our use of AI becomes controversial, then we may experience brand or reputational harm, competitive harm, or legal liability.
    Read more

Read it in the annual report

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from
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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.