GoPro
GPRO on Nasdaq. Market value $99m.
Should I look at this?
Look carefully before going further
Why it could be worth it
Nothing stands out yet.
What to watch out for
Read the warning sign in its own filings
This is not advice.
Who owns it
2 long-term investors we follow own it, up from 1 last quarter. 139 funds in all.
- Greenlight CapitalDavid Einhorn
- Value
- $1m
- Share of fund
- <0.1%
| Fund | Value | Share of that fund | Change |
|---|---|---|---|
| Greenlight CapitalDavid Einhorn | $1m | <0.1% | |
| Cambiar InvestorsBrian Barish | $52,853 | <0.1% | New |
Largest holders overall
- BlackRock$7mAdded
- Vanguard Capital Management$5mAdded
- Acadian Asset Management$5mAdded
- Gemmer Asset Management$4m
- Allianz Asset Management GmbH$4mAdded
- Charles Schwab Investment Management$3mCut
- Geode Capital Management$3mAdded
- UBS Group AG$3mAdded
- Yorkville Advisors Global, LP$2mNew
- Citadel Advisors$2mAdded
From 13F filings for the quarter ended 30 June 2026.
Big holders and activists
3 investors own more than 5%.
- Woodman NicholasInsider or founderat least 20.3%+3.5 pts(filed with 1 related holder)Since 1 September 2026
What they said
The information set forth in Items 3 and 6 of this Schedule 13D is hereby incorporated by reference into this Item 4. Mr. Woodman serves as Chief Executive Officer and Chairman of the Board of Directors of the Issuer and, in such capacity, may have influence over the corporate…
Read the filing - Fischbach Mark EdwardPassive investor8.5%Since 13 July 2026
- BlackRock, Inc.Passive investor6.4%+4.3 ptsSince 30 June 2026
- The Vanguard GroupPassive investorSold down below 5%Since 31 December 2025
- Brumder William GeorgePassive investorSold down below 5%Since 31 March 2026
| Holder | Stake | Since | |
|---|---|---|---|
Woodman Nicholas Insider or founder | at least 20.3%+3.5 pts (filed with 1 related holder) | 1 September 2026 | What they saidThe information set forth in Items 3 and 6 of this Schedule 13D is hereby incorporated by reference into this Item 4. Mr. Woodman serves as Chief Executive Officer and Chairman of the Board of Directors of the Issuer and, in such capacity, may have influence over the corporate… Read the filing |
Fischbach Mark Edward Passive investor | 8.5% | 13 July 2026 | |
BlackRock, Inc. Passive investor | 6.4%+4.3 pts | 30 June 2026 | |
The Vanguard Group Passive investor | Sold down below 5% | 31 December 2025 | |
Brumder William George Passive investor | Sold down below 5% | 31 March 2026 |
From Schedule 13D and 13G filings: anyone owning more than 5% must file one.
What insiders did
No insider bought shares on the open market in the last 12 months. 2 sold $243,517, $243,517 of it under preset trading plans.
- MCGEE BRIANPresident and COOSoldunder a preset trading plan
- Date
- 20 May 2026
- Shares
- 130,631
- Price
- $0.97
- Value
- $126,712
- Stephen Jason ChristopherSVP, General CounselSoldunder a preset trading plan
- Date
- 18 May 2026
- Shares
- 16,894
- Price
- $1.11
- Value
- $18,752
- MCGEE BRIANEVP, CFO and COOSoldunder a preset trading plan
- Date
- 20 February 2026
- Shares
- 59,509
- Price
- $0.79
- Value
- $47,012
- Stephen Jason ChristopherSVP, General CounselSoldunder a preset trading plan
- Date
- 18 February 2026
- Shares
- 5,393
- Price
- $0.80
- Value
- $4,314
- MCGEE BRIANEVP, CFO and COOSoldunder a preset trading plan
- Date
- 20 November 2025
- Shares
- 4,579
- Price
- $1.57
- Value
- $7,189
- Stephen Jason ChristopherVP, GC and Corporate SecretarySoldunder a preset trading plan
- Date
- 18 November 2025
- Shares
- 26,011
- Price
- $1.52
- Value
- $39,537
| Date | Who | Did | Shares | Price | Value |
|---|---|---|---|---|---|
| 20 May 2026 | MCGEE BRIAN President and COO | Sold under a preset trading plan | 130,631 | $0.97 | $126,712 |
| 18 May 2026 | Stephen Jason Christopher SVP, General Counsel | Sold under a preset trading plan | 16,894 | $1.11 | $18,752 |
| 20 February 2026 | MCGEE BRIAN EVP, CFO and COO | Sold under a preset trading plan | 59,509 | $0.79 | $47,012 |
| 18 February 2026 | Stephen Jason Christopher SVP, General Counsel | Sold under a preset trading plan | 5,393 | $0.80 | $4,314 |
| 20 November 2025 | MCGEE BRIAN EVP, CFO and COO | Sold under a preset trading plan | 4,579 | $1.57 | $7,189 |
| 18 November 2025 | Stephen Jason Christopher VP, GC and Corporate Secretary | Sold under a preset trading plan | 26,011 | $1.52 | $39,537 |
From Form 4 filings: insiders must report trades in their own company's shares within two days.
Warning signs in its filings
Problems the company itself reported to the SEC, in its own words.
1 serious warning sign in GoPro’s filings.
We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.
We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 12 Mar 2026, plus the 10-Q filed 10 Aug 2026 and 14 later 8-Ks.
Doubt it can keep going
SeriousThe company or its auditor warned it may not have enough money to last the next year.
“These conditions, considered in the aggregate, raise substantial doubt about the Company’s ability to continue as a going concern within one year after the date that these condensed consolidated financial statements are issued.”
Show the full paragraph
As of June 30, 2026, and through the issuance date of these financial statements, the Company’s forecast has been significantly impacted by events which were not known or reasonably knowable as of the original issuance date of the annual financial statements including: (1) Amendment No. 4 of the 2021 Credit Agreement requiring the outstanding balance of $ 24.4 million to be paid in full within 180 days from July 9, 2026; (2) changes in the Company’s arrangement with a contract manufacturer which will require the Company to purchase inventory directly from suppliers prior to product manufacturing which will impact ongoing working capital requirements; (3) continued increases and volatility in memory costs, including an initial unexpected price increases ranging from 80% to 115% in the last week of March 2026; (4) communication from the Company’s memory suppliers in April 2026 regarding planned reductions in the production of the memory used in its products causing a reduction in forecasted sales volumes of certain products which also impacted the Company’s expected utilization of materials subject to a non-cancelable non-refundable purchase commitment of $ 39.6 million; and (5) softness in the sales channel. As a result, the Company expects to continue to incur operating losses and negative operating cash flows, further reducing liquidity and increasing reliance on external sources of capital. For the periods ended December 31, 2025, March 31, 2026 and June 30, 2026, the Company was not in compliance with certain covenants under the 2021 Credit Agreement and the 2025 Credit Agreement, which were subsequently cured or waived. The Company continues to expect that it will not be able to comply with the future minimum financial covenants in its 2021 Credit Agreement and 2025 Credit Agreement, including, but not limited to minimum liquidity, minimum EBITDA, minimum asset coverage ratio and other covenants at the next measurement date. As a result, beginning with the period ended March 31, 2026, the Company classified as current all obligations under the 2021 Credit Agreement, 2025 Credit Agreement and the Convertible Debentures, as direct default and cross-default provisions embedded in each respective agreement could, upon an event of default, permit the applicable lenders to declare all outstanding principal and accrued interest immediately due and payable. Further, pursuant to Amendment No. 4 of the 2021 Credit Agreement dated July 9, 2026, the outstanding balance of $ 24.4 million as of June 30, 2026 is due within 180 days of the amendment date. Based on current projections, which incorporate the $ 19.9 million of net proceeds received in July 2026 pursuant to the 2026 Notes, as discussed in Note 13 Subsequent events, the Company does not expect to have sufficient liquidity to meet its obligations under Note 4 Financing arrangements. These conditions, considered in the aggregate, raise substantial doubt about the Company’s ability to continue as a going concern within one year after the date that these condensed consolidated financial statements are issued.
From the 10-Q filed 10 August 2026, Part I, Item 1. Financial Statements. Read it in the filing
A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.
The deep dive
Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.
- What the business is worth, as a range, and the margin of safety at today’s price
- Prices to start buying, buy, and buy hard
- The three things that would make this a mistake
- Every number footnoted to the filing it came from
Your first deep dive is free.
Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.