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Ethos Technologies

LIFE on Nasdaq. Insurance agents, brokers & service. Market value $352m.

Watch this stockFree. We tell you when something changes.

Price checks use the past 12 months to June 2026. Some use the latest annual report instead, as marked. Quality checks use five annual reports, the latest for the year to December 2025.

Should I look at this?

Not a fit for our list right now

Why it could be worth it

Nothing stands out yet.

What to watch out for

See Financial services stocks that passed both tests

This is not advice. Check the numbers below.

Compare with another stock

Return on equity
five annual reports to December 2025
Not reported

We don't have this figure for this company.

Price to book
quarterly report to June 2026
1.2×

What you pay for each dollar of net assets: $1.23.

Earnings yield
past 12 months to June 2026
-18.2%

Profit per $100 you pay: $-18.24.

Quality score: not known. Price score: 0 of 100. Our list needs 70 on quality and 60 on price.

$35.05 a share, 271% above its 1-year low

Over the past year the price has ranged from $9.45 to $42.55.

Pays no dividend

Prices from Tuesday’s close (6 October).

Five years of cash, in billions

n/a
2025
Revenue
$388m
Operating margin
n/a
Debt to equity
n/a
Shares outstanding
0.02bn

Health checks

  • Free cash flow positiveDoesn't apply to banks and insurers
  • Accounting checksDoesn't apply to banks and insurers
  • DebtDoesn't apply to banks and insurers
  • Revenue growth, five yearsUnknown
  • Buying back its own sharesRoughly flat

Dates

Next results (estimated)
n/a
Last annual report (10-K)
17 March 2026
Next quarterly (estimated, 10-Q)
4 November 2026

Who owns it

1 long-term investor we follow owns it, unchanged from 1 last quarter. 72 funds in all.

Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

8 investors own more than 5%.

  • at least 27.8%
    (filed with 13 related holders)
    Since 31 March 2026
  • Accel Growth Fund IV Associates L.L.C. ("AGF4A")
    Passive investor
    at least 18.1%
    (filed with 3 related holders)
    Since 31 March 2026
  • Peter George Colis
    Passive investor
    17.6%
    Since 31 March 2026
  • Lingke Wang
    Passive investor
    17.5%
    Since 31 March 2026
  • Alphabet Holdings LLC
    Passive investor
    at least 11.7%−0.5 pts
    (filed with 6 related holders)
    Since 30 June 2026
  • SoftBank Group Corp.
    Passive investor
    at least 10.1%
    (filed with 8 related holders)
    Since 31 March 2026
  • at least 6.5%
    (filed with 4 related holders)
    Since 26 June 2026
  • 5.2%
    Since 31 March 2026

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

In the last 12 months, 3 insiders bought $10m of shares on the open market. 6 sold $31m, $17m of it under preset trading plans.

  • Colis Peter George
    CEO and Secretary, Director
    Sold
    under a preset trading plan
    Date
    18 September 2026
    Shares
    23,333
    Price
    $36.85
    Value
    $859,847
  • Colis Peter George
    CEO and Secretary, Director
    Sold
    under a preset trading plan
    Date
    17 September 2026
    Shares
    23,333
    Price
    $38.85
    Value
    $906,442
  • Wang Lingke
    President, Director
    Sold
    under a preset trading plan
    Date
    17 September 2026
    Shares
    118,333
    Price
    $38.96
    Value
    $5m
  • Colis Peter George
    CEO and Secretary, Director
    Sold
    under a preset trading plan
    Date
    16 September 2026
    Shares
    23,334
    Price
    $39.82
    Value
    $929,136
  • Colis Peter George
    CEO and Secretary, Director
    Sold
    under a preset trading plan
    Date
    21 August 2026
    Shares
    28,600
    Price
    $33.38
    Value
    $954,600
  • Colis Peter George
    CEO and Secretary, Director
    Sold
    under a preset trading plan
    Date
    20 August 2026
    Shares
    27,924
    Price
    $32.93
    Value
    $919,611
  • Wang Lingke
    President, Director
    Sold
    under a preset trading plan
    Date
    20 August 2026
    Shares
    118,333
    Price
    $33.29
    Value
    $4m
  • Kucharski Brandt Walter
    Chief Accounting Officer
    Sold
    under a preset trading plan
    Date
    20 August 2026
    Shares
    8,735
    Price
    $32.47
    Value
    $283,665
  • Colis Peter George
    CEO and Secretary, Director
    Sold
    under a preset trading plan
    Date
    19 August 2026
    Shares
    27,924
    Price
    $33.00
    Value
    $921,495
  • Colis Peter George
    CEO and Secretary, Director
    Sold
    Date
    17 August 2026
    Shares
    29,342
    Price
    $34.18
    Value
    $1m

From Form 4 filings: insiders must report trades in their own company's shares within two days.

Warning signs in its filings

Problems the company itself reported to the SEC, in its own words.

None of the serious warning signs we check for were found. 1 thing worth knowing.

We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.

We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 17 Mar 2026, plus the 10-Q filed 5 Aug 2026 and 3 later 8-Ks.

  • One big customer

    Worth knowing

    One customer brings in a big share of sales: 38% last year. Losing that customer would hurt.

    “For the year ended December 31, 2025, three insurance carrier customers accounted for 38%, 36% and 14% of total revenue.”

    From the 10-K filed 17 March 2026, Item 8. Financial Statements and Notes. Read it in the filing

A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.

What could go wrong

  • It owes more than it owns on paper (negative equity). Often that's from borrowing to buy back shares.

Whether the price already reflects the risks is what the deep dive is for.

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from
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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.