Playboy

PLBY on Nasdaq. Market value $123m.

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Why it could be worth it

Nothing stands out yet.

Read the warning sign in its own filings

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Who owns it

None of the long-term investors we follow own it. 86 funds in all.

Jun '25
Dec '25
Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

4 investors own more than 5%.

  • Suhail Rizvi
    at least 16.1%−3.4 pts
    (filed with 3 related holders)
    Since 8 April 2026
  • Gyorgy Gattyan
    at least 13.0%−0.1 pts
    (filed with 3 related holders)
    Since 18 June 2026
    What they said

    Item 4 of the Schedule 13D is amended and supplemented with the following: The information set forth in Item 6 hereof is incorporated herein by reference.

    Read the filing
  • FIG LLC
    Passive investor
    at least 12.3%−3.1 pts
    (filed with 12 related holders)
    Since 30 June 2026
  • Traverse Capital Partners LLC
    at least 4.0%
    (filed with 1 related holder)
    Since 2 May 2025

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

No insider bought shares on the open market in the last 12 months. 4 sold $3m.

  • Edmonds Tracey E
    Director
    Sold
    Date
    4 September 2026
    Shares
    25,900
    Price
    $1.16
    Value
    $30,044
  • Edmonds Tracey E
    Director
    Sold
    Date
    3 September 2026
    Shares
    4,275
    Price
    $1.18
    Value
    $5,023
  • Edmonds Tracey E
    Director
    Sold
    Date
    1 September 2026
    Shares
    4,283
    Price
    $1.18
    Value
    $5,043
  • Edmonds Tracey E
    Director
    Sold
    Date
    26 August 2026
    Shares
    16,558
    Price
    $1.21
    Value
    $20,052
  • Kohn Bernhard L III
    CEO & President, Director
    Sold
    Date
    9 July 2026
    Shares
    106,152
    Price
    $1.14
    Value
    $121,268
  • Kohn Bernhard L III
    CEO & President, Director
    Sold
    Date
    8 July 2026
    Shares
    109,342
    Price
    $1.14
    Value
    $124,344
  • Kohn Bernhard L III
    CEO & President, Director
    Sold
    Date
    7 July 2026
    Shares
    108,959
    Price
    $1.19
    Value
    $129,487
  • Riley Christopher
    General Counsel & Secretary
    Sold
    Date
    6 July 2026
    Shares
    74,949
    Price
    $1.23
    Value
    $92,465
  • Riley Christopher
    General Counsel & Secretary
    Sold
    Date
    2 July 2026
    Shares
    71,471
    Price
    $1.26
    Value
    $90,246
  • CROSSMAN MARC
    CFO & COO
    Sold
    Date
    1 July 2026
    Shares
    72,000
    Price
    $1.23
    Value
    $88,870

From Form 4 filings: insiders must report trades in their own company's shares within two days.

Warning signs in its filings

Problems the company itself reported to the SEC, in its own words.

1 serious warning sign in Playboy’s filings.

We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.

We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 16 Mar 2026, plus the 10-Q filed 10 Aug 2026 and 10 later 8-Ks.

  • Weak checks on its own accounts

    Serious

    The company said its checks on its own accounts did not work at the end of its latest quarter. Mistakes could slip into the numbers.

    “Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of the end of the period covered by this Quarterly Report on Form 10-Q, our disclosure controls and procedures were not effective; however, we have made demonstrable progress in remediating those material weaknesses in our internal control over financial reporting, as described below.”
    Show the full paragraph
    Our management, with the participation and supervision of our Chief Executive Officer and our Chief Financial Officer, has evaluated our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of the end of the period covered by this Quarterly Report on Form 10-Q, our disclosure controls and procedures were not effective; however, we have made demonstrable progress in remediating those material weaknesses in our internal control over financial reporting, as described below.

    From the 10-Q filed 10 August 2026, Part I, Item 4. Controls and Procedures. Read it in the filing

  • Changed auditor

    Worth knowing

    The company changed its auditor (the firm that checks its books) in the last two years.

    “On March 26, 2026, Playboy, Inc. (the “Company”), following the prior approval of the Audit Committee of the Board of Directors of the Company (the “Audit Committee”), notified BDO USA, P.C. (“BDO”) that it had been dismissed as the Company’s independent registered public accounting firm, as of March 26, 2026.”

    From an 8-K filed 31 March 2026: Change of auditor. Read it in the filing

A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from
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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.