Planet Fitness

PLNT on NYSE. Planet Fitness sells gym memberships to people who want to exercise. Market value $9.1bn.

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Price checks use the past 12 months to June 2026. Quality checks use five annual reports, the latest for the year to December 2025.

Should I look at this?

Worth a closer look

Read what could go wrong

This is not advice. Check the numbers below.

Compare with another stock

Cash yield
past 12 months to June 2026
8.2%high

For every $100 of what the whole company costs, it produced $8.17 of spare cash in the past 12 months. A savings account pays about $4.

Price to profit
past 12 months to June 2026
12.5×fair

You pay 12.5 years of operating profit for the business. The average large US company costs around 18.

Return on capital
five annual reports to December 2025
15.4%five-year median

Each dollar kept in the business earns 15 cents a year. Above 10 is good.

Quality score: 80 of 100. Price score: 99 of 100. Our list needs 70 on quality and 60 on price.

$42.25 a share, 14% above its 1-year low

Over the past year the price has ranged from $37.03 to $114.26.

Prices from Tuesday’s close (6 October).

Five years of cash, in billions

0.1
0.1
0.2
0.2
0.3
0.3
2021202220232024202512 monthsto Jun '26
Revenue
$587m$937m$1.1bn$1.2bn$1.3bn
Operating margin
24.4%24.6%25.5%27.4%29.8%
Debt to equity
n/an/an/an/an/a
Shares outstanding
n/an/an/an/an/a

Health checks

  • Free cash flow positive5 of 5 years
  • Accounting looks honest (Beneish)Nothing unusual
  • Financial strength (Piotroski)6 of 8 checks we could run
  • Profit backed by cash (accruals)Yes
  • DebtUnknown
  • Revenue growth, five yearsStrong, 26.6% a year

The quarter to June 2026

How the business did, compared with the same quarter a year earlier.

  • Sales: $365 million last quarter, up 7% on a year ago.
  • Profit: $67 million, up 16% on a year ago.
  • It keeps 31 cents of each $1 of sales as operating profit, up from 28 cents a year earlier.
  • Spare cash over the past 12 months: $262 million, up from $204 million.
  • Debt is $2.3 billion more than cash, up from $1.8 billion a year ago.
  • Sales grew on a year ago in each of the last 4 quarters.
Sales by quarter
Sales by quarter
Quarter toAmount
September 2024$292m
December 2024$340m
March 2025$277m
June 2025$341m
September 2025$330m
December 2025$376m
March 2026$337m
June 2026$365m
Profit by quarter
Profit by quarter
Quarter toAmount
September 2024$42m
December 2024$47m
March 2025$42m
June 2025$58m
September 2025$59m
December 2025$60m
March 2026$52m
June 2026$67m

From the company's quarterly reports to the SEC.

Dates

Next results (estimated)
n/a
Last annual report (10-K)
25 February 2026
Next quarterly (estimated, 10-Q)
5 November 2026

Who owns it

2 long-term investors we follow own it, up from 1 last quarter. 424 funds in all.

Jun '25
Dec '25
Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

4 investors own more than 5%.

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

In the last 12 months, 4 insiders bought $1m of shares on the open market. 1 sold $358,540.

  • Tanco Christopher
    Director
    Bought
    Date
    14 September 2026
    Shares
    2,328
    Price
    $51.23
    Value
    $119,259
  • Bode William
    Chief Operating Officer
    Sold
    Date
    14 September 2026
    Shares
    7,000
    Price
    $51.22
    Value
    $358,540
  • Spinelli Stephen JR
    Director
    Bought
    Date
    10 August 2026
    Shares
    10,000
    Price
    $49.28
    Value
    $492,800
  • Keating Colleen
    Chief Executive Officer, Director
    Bought
    Date
    12 May 2026
    Shares
    5,000
    Price
    $49.54
    Value
    $247,700
  • RATHKE FRANCES G
    Director
    Bought
    Date
    8 May 2026
    Shares
    5,000
    Price
    $46.21
    Value
    $231,050

From Form 4 filings: insiders must report trades in their own company's shares within two days.

Warning signs in its filings

Problems the company itself reported to the SEC, in its own words.

None of the warning signs we check for were found.

We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.

We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 25 Feb 2026, plus the 10-Q filed 6 Aug 2026 and 6 later 8-Ks.

A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.

What could go wrong

  • It owes more than it owns on paper (negative equity). Often that's from borrowing to buy back shares.

Whether the price already reflects the risks is what the deep dive is for.

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from
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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.