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PSQ Holdings

PSQH on NYSE. Market value $14m.

Watch this stockFree. We tell you when something changes.

Should I look at this?

Look carefully before going further

Why it could be worth it

Nothing stands out yet.

What to watch out for

Read the warning sign in its own filings

This is not advice.

Compare with another stock

Who owns it

None of the long-term investors we follow own it. 66 funds in all.

Jun '25
Dec '25
Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

2 investors own more than 5%.

  • at least 9.9%+4.3 pts
    (filed with 2 related holders)
    Since 31 December 2025
  • CVI Investments, Inc.
    Passive investor
    at least 3.3%0.0 pts
    (filed with 1 related holder)
    Since 31 December 2024
  • Sold down below 5%
    Since 31 December 2024

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

In the last 12 months, 3 insiders bought $50,134 of shares on the open market. 6 sold $106,323.

  • Wenzel Krista
    Chief Accounting Officer
    Sold
    Date
    1 October 2026
    Shares
    112
    Price
    $4.94
    Value
    $553
  • Langston Willie
    Director
    Bought
    Date
    8 June 2026
    Shares
    50,000
    Price
    $0.50
    Value
    $25,000
  • Pena Michael
    Chief Financial Officer
    Sold
    Date
    15 May 2026
    Shares
    4,590
    Price
    $0.59
    Value
    $2,708
  • Wunderlich Dusty
    Chief Strategy Officer, Director
    Sold
    Date
    15 May 2026
    Shares
    17,517
    Price
    $0.59
    Value
    $10,335
  • Rinn James
    Chief Financial Officer, Director
    Sold
    Date
    15 May 2026
    Shares
    12,699
    Price
    $0.59
    Value
    $7,492
  • Pena Michael
    Chief Financial Officer
    Sold
    Date
    14 May 2026
    Shares
    3,041
    Price
    $0.61
    Value
    $1,855
  • Wunderlich Dusty
    Chief Strategy Officer, Director
    Sold
    Date
    14 May 2026
    Shares
    11,606
    Price
    $0.61
    Value
    $7,080
  • Rinn James
    Chief Financial Officer, Director
    Sold
    Date
    14 May 2026
    Shares
    8,413
    Price
    $0.61
    Value
    $5,132
  • Pena Michael
    Chief Financial Officer
    Sold
    Date
    13 May 2026
    Shares
    3,051
    Price
    $0.66
    Value
    $2,014
  • Wunderlich Dusty
    Chief Strategy Officer, Director
    Sold
    Date
    13 May 2026
    Shares
    11,645
    Price
    $0.66
    Value
    $7,686

From Form 4 filings: insiders must report trades in their own company's shares within two days.

Warning signs in its filings

Problems the company itself reported to the SEC, in its own words.

1 serious warning sign in PSQ Holdings’ filings.

We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.

We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 17 Mar 2026, plus the 10-Q filed 4 Aug 2026 and 8 later 8-Ks.

  • Weak checks on its own accounts

    Serious

    The company said its checks on its own accounts did not work at the end of its latest quarter. Mistakes could slip into the numbers.

    “Based on this evaluation, our Chief Executive Officer, Chief Financial Officer, and Chief Accounting Officer concluded that our disclosure controls and procedures were not effective as of that date, due to the material weakness in our internal control over financial reporting.”
    Show the full paragraph
    Under the supervision and with the participation of our management, including our Chief Executive Officer, Chief Financial Officer, and Chief Accounting Officer, we conducted an evaluation of our disclosure controls and procedures (as such term is defined in Rule 13a-15(e)) under the Securities and Exchange Act of 1934, as amended (the "Exchange Act") as of June 30, 2026. Based on this evaluation, our Chief Executive Officer, Chief Financial Officer, and Chief Accounting Officer concluded that our disclosure controls and procedures were not effective as of that date, due to the material weakness in our internal control over financial reporting. As a result, we performed additional analysis as deemed necessary to ensure that our Condensed Consolidated Financial Statements were prepared in accordance with GAAP. Notwithstanding the existence of this material weakness, management believes that the condensed consolidated financial statements included in this Quarterly Report on Form 10-Q present fairly in all material respects our financial position, results of operations and cash flows for the period presented.

    From the 10-Q filed 4 August 2026, Part I, Item 4. Controls and Procedures. Read it in the filing

A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from
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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.