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Rocky Mountain Chocolate Factory

RMCF on Nasdaq. Market value $8m.

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Who owns it

None of the long-term investors we follow own it. 25 funds in all.

Jun '25
Dec '25
Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

4 investors own more than 5%.

  • at least 21.1%
    (filed with 7 related holders)
    Since 18 December 2025
    What they said

    Item 4 is amended and restated as follows: The Reporting Persons purchased the shares of Common Stock for investment purposes, and such purchases have been made in the ordinary course of business of the Reporting Persons. In pursuing such investment purposes but subject to the…

    Read the filing
  • ARM-D Rocky Mountain Chocolate Holdings LLC
    Passive investor
    at least 16.1%
    (filed with 1 related holder)
    Since 18 December 2025
    What they said

    The information included in Item 3 is hereby incorporated by reference into this Item 4. The Reporting Persons acquired the shares for investment purposes. The Reporting Persons may, from time to time, engage in discussions with the board of directors and management of the…

    Read the filing
  • American Heritage Railways, Inc.
    Insider or founder
    at least 8.7%
    (filed with 1 related holder)
    Since 7 May 2026
    What they said

    The transactions described below ae reported for purposes of Item 5(c). On February 19, 2026, the Reporting Person sold 2,000 shares at an average price of $2.6191 per share. On February 20, 2026, the Reporting Person sold 7,499 shares at an average price of $2.6015 per share.…

    Read the filing
  • Radoff Family Foundation
    at least 4.6%
    (filed with 1 related holder)
    Since 16 September 2025
  • Wax Asset Management, LLC
    Passive investor
    Sold down below 5%
    Since 31 December 2025
  • FMR LLC
    Passive investor
    Sold down below 5%
    Since 31 March 2025

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

In the last 12 months, 1 insider bought $418,204 of shares on the open market.

  • GEYGAN JEFFREY RICHART
    Interim CEO, Director
    Bought
    Date
    16 January 2026
    Shares
    11,300
    Price
    $1.98
    Value
    $22,374
  • GEYGAN JEFFREY RICHART
    Officer, Director
    Bought
    Date
    16 January 2026
    Shares
    11,300
    Price
    $1.98
    Value
    $22,374
  • GEYGAN JEFFREY RICHART
    Interim CEO, Director
    Bought
    Date
    4 November 2025
    Shares
    8,935
    Price
    $1.64
    Value
    $14,653
  • GEYGAN JEFFREY RICHART
    Officer, Director
    Bought
    Date
    4 November 2025
    Shares
    8,935
    Price
    $1.64
    Value
    $14,653
  • GEYGAN JEFFREY RICHART
    Officer, Director
    Bought
    Date
    24 October 2025
    Shares
    6,720
    Price
    $1.82
    Value
    $12,230
  • GEYGAN JEFFREY RICHART
    Interim CEO, Director
    Bought
    Date
    24 October 2025
    Shares
    6,720
    Price
    $1.82
    Value
    $12,230
  • GEYGAN JEFFREY RICHART
    Interim CEO, Director
    Bought
    Date
    22 October 2025
    Shares
    8,775
    Price
    $1.78
    Value
    $15,620
  • GEYGAN JEFFREY RICHART
    Officer, Director
    Bought
    Date
    22 October 2025
    Shares
    8,775
    Price
    $1.78
    Value
    $15,620
  • GEYGAN JEFFREY RICHART
    Interim CEO, Director
    Bought
    Date
    21 October 2025
    Shares
    14,562
    Price
    $1.65
    Value
    $24,027
  • GEYGAN JEFFREY RICHART
    Officer, Director
    Bought
    Date
    21 October 2025
    Shares
    14,562
    Price
    $1.65
    Value
    $24,027

From Form 4 filings: insiders must report trades in their own company's shares within two days.

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from
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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.