Williams Sonoma

WSM on NYSE. Williams-Sonoma sells cookware, home furnishings, and kitchen products to consumers. Market value $28.1bn.

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Price checks use the past 12 months to July 2026. Quality checks use five annual reports, the latest for the year to January 2026.

We can't read total debt from the filing, so debt is left out.

Should I look at this?

Worth a closer look

Read what could go wrong

This is not advice. Check the numbers below.

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Cash yield
past 12 months to July 2026
4.7%fair

For every $100 of what the whole company costs, it produced $4.71 of spare cash in the past 12 months. A savings account pays about $4.

Price to profit
past 12 months to July 2026
n/a

The filings do not give us enough to work this out.

Return on capital
five annual reports to January 2026
n/a

The filings do not give us enough to work this out.

Quality score: 71 of 100. Price score: 65 of 100. Our list needs 70 on quality and 60 on price.

$242.25 a share, 46% above its 1-year low

Over the past year the price has ranged from $165.51 to $254.89.

Dividend: 1.1% a year

Paid every year for at least 5 years

Payouts have jumped around in recent years, so this may not repeat.

Prices from Tuesday’s close (6 October).

Five years of cash, in billions

1.1
0.7
1.5
1.1
1.1
1.3
2022202320242025202612 monthsto Jul '26
Revenue
$8.2bn$8.7bn$7.8bn$7.7bn$7.8bn
Operating margin
17.6%17.3%16.1%18.5%18.1%
Debt to equity
n/an/an/an/an/a
Shares outstanding
0.07bn0.06bn0.12bn0.12bn0.12bn

Health checks

  • Free cash flow positive5 of 5 years
  • Accounting looks honest (Beneish)Not enough data
  • Financial strength (Piotroski)5 of 8 checks we could run
  • Profit backed by cash (accruals)Yes
  • DebtUnknown
  • Revenue growth, five yearsSlow, 2.8% a year
  • Buying back its own sharesNo, 77% more shares since 2022

The quarter to July 2026

How the business did, compared with the same quarter a year earlier.

  • Sales: $2 billion last quarter, up 7% on a year ago.
  • Profit: $338 million, up 37% on a year ago.
  • It keeps 19 cents of each $1 of sales as operating profit, about the same as a year earlier.
  • Spare cash over the past 12 months: $1.3 billion, up from $1 billion.
  • 4% fewer shares than a year ago. Each share owns a bit more of the company.
  • Sales grew on a year ago in 3 of the last 4 quarters.
Sales by quarter
Sales by quarter
Quarter toAmount
October 2024$1.8bn
January 2025$2.5bn
April 2025$1.7bn
July 2025$1.8bn
October 2025$1.9bn
January 2026$2.4bn
April 2026$1.8bn
July 2026$2.0bn
Profit by quarter
Profit by quarter
Quarter toAmount
October 2024$237m
January 2025$411m
April 2025$231m
July 2025$248m
October 2025$242m
January 2026$368m
April 2026$231m
July 2026$338m

From the company's quarterly reports to the SEC.

Dates

Next results (estimated)
18 November 2026
Last annual report (10-K)
26 March 2026
Next quarterly (estimated, 10-Q)
27 November 2026

Who owns it

7 long-term investors we follow own it, unchanged from 7 last quarter. 1,001 funds in all.

Jun '25
Dec '25
Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

7 investors own more than 5%.

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

No insider bought shares on the open market in the last 12 months. 3 sold $49m, $49m of it under preset trading plans.

  • Howie Jeffrey
    EVP CHIEF FINANCIAL OFFICER
    Sold
    under a preset trading plan
    Date
    16 September 2026
    Shares
    3,045
    Price
    $220.61
    Value
    $671,772
  • ALBER LAURA
    PRESIDENT & CEO, Director
    Sold
    under a preset trading plan
    Date
    16 September 2026
    Shares
    35,000
    Price
    $221.20
    Value
    $8m
  • Yearout Karalyn
    EVP CHIEF TALENT OFFICER
    Sold
    under a preset trading plan
    Date
    7 August 2026
    Shares
    522
    Price
    $246.39
    Value
    $128,616
  • Yearout Karalyn
    EVP CHIEF TALENT OFFICER
    Sold
    under a preset trading plan
    Date
    4 August 2026
    Shares
    1,000
    Price
    $250.00
    Value
    $250,000
  • ALBER LAURA
    PRESIDENT & CEO, Director
    Sold
    under a preset trading plan
    Date
    15 July 2026
    Shares
    35,000
    Price
    $221.37
    Value
    $8m
  • Yearout Karalyn
    EVP CHIEF TALENT OFFICER
    Sold
    under a preset trading plan
    Date
    15 June 2026
    Shares
    1,112
    Price
    $228.49
    Value
    $254,081
  • Yearout Karalyn
    EVP CHIEF TALENT OFFICER
    Sold
    under a preset trading plan
    Date
    8 June 2026
    Shares
    522
    Price
    $203.07
    Value
    $106,003
  • ALBER LAURA
    PRESIDENT & CEO, Director
    Sold
    under a preset trading plan
    Date
    27 May 2026
    Shares
    15,000
    Price
    $200.00
    Value
    $3m
  • ALBER LAURA
    PRESIDENT & CEO, Director
    Sold
    under a preset trading plan
    Date
    14 May 2026
    Shares
    20,000
    Price
    $172.61
    Value
    $3m
  • ALBER LAURA
    PRESIDENT & CEO, Director
    Sold
    under a preset trading plan
    Date
    17 April 2026
    Shares
    15,000
    Price
    $200.00
    Value
    $3m

From Form 4 filings: insiders must report trades in their own company's shares within two days.

Warning signs in its filings

Problems the company itself reported to the SEC, in its own words.

None of the warning signs we check for were found.

We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.

We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 26 Mar 2026, plus the 10-Q filed 28 Aug 2026 and 3 later 8-Ks.

A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.

What could go wrong

Cheap for a reason is the question the numbers cannot answer.

Whether the price already reflects the risks is what the deep dive is for.

What changed in the risks this year

Companies must list what could hurt them each year. These are the parts that changed since last year’s report.

  • Fluctuations in our tax obligations and effective tax rate may result in volatility of our operating results.

    Could happen
    The landscape of local, federal and international income tax laws, treaties, regulations and guidance continues to evolve. For example, in the U.S., the One Big Beautiful Bill Act (“OBBB”) was signed into law on July 4, 2025. The OBBB includes a broad range of tax reform provisions, including permanently extending and modifying certain expiring provisions of the Tax Cuts and Jobs Act of 2017, and introduced significant new tax rules applicable to corporations. Certain provisions of the OBBB became effective in fiscal 2025, while the majority will take effect in future years. We continue to evaluate the specific impacts of the OBBB and expect there to be further guidance and regulations issued by the U.S. Department of the Treasury that could impact our business. Although we cannot predict the full impact of these changes to our business, they could affect our business in a variety of ways, including some impacts that may benefit us and other impacts that may adversely affect our business, financial condition, results of operations or cash flows.
    Read more
  • If we are unable to effectively manage our e-commerce business and digital marketing efforts, our reputation and operating results may be harmed.

    Could happen
    Current or future legislation, regulatory interpretations, enforcement priorities or changes to other corporations’ policies may reduce or restrict our ability to use these techniques, including limitations on data availability, signal loss, targeting, attribution or measurement, which could reduce the effectiveness of our marketing efforts. In addition, changes to algorithms, pricing models, data access or other policies of key digital platforms on which we rely could adversely affect traffic, conversion, customer acquisition costs or overall marketing efficiency.
    Read more

Read it in the annual report

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from

It just passed both our tests. The deep dive checks what the numbers can't.

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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.