XCel Brands

XELB on Nasdaq. Market value $4m.

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Why it could be worth it

Nothing stands out yet.

Read the warning sign in its own filings

This is not advice.

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Who owns it

None of the long-term investors we follow own it. 11 funds in all.

Jun '25
Dec '25
Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

3 investors own more than 5%.

  • Robert W. D'Loren
    Insider or founder
    19.0%
    Since 1 August 2025
    What they said

    This Amendment No. 7 amends and substitutes in its entirety Item 4 to state as follows: On August 1, 2025, the Reporting Person purchased 124,200 shares of common stock from the Issuer in connection with a best efforts public offering at a price of $1.10 per share. On August 1,…

    Read the filing
  • Paul J. Solit
    Passive investor
    at least 10.0%+1.4 pts
    (filed with 3 related holders)
    Since 31 December 2025
  • Mark DiSanto
    7.4%
    Since 1 August 2025
    What they said

    This Amendment No. 4 amends and substitutes in its entirety Item 4 to state as follows: On August 1, 2025, the Reporting Person purchased 91,800 shares of common stock from the Issuer in connection with a best efforts public offering at a price of $1.10 per share. On August 1,…

    Read the filing

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

In the last 12 months, 2 insiders bought $164,296 of shares on the open market.

  • D LOREN ROBERT W
    CEO and Chairman, Director
    Bought
    Date
    28 August 2026
    Shares
    3,500
    Price
    $0.95
    Value
    $3,343
  • D LOREN ROBERT W
    CEO and Chairman, Director
    Bought
    Date
    27 August 2026
    Shares
    2,000
    Price
    $0.95
    Value
    $1,910
  • D LOREN ROBERT W
    CEO and Chairman, Director
    Bought
    Date
    26 August 2026
    Shares
    10,000
    Price
    $0.95
    Value
    $9,550
  • D LOREN ROBERT W
    CEO and Chairman, Director
    Bought
    Date
    24 August 2026
    Shares
    10,000
    Price
    $0.88
    Value
    $8,750
  • D LOREN ROBERT W
    CEO and Chairman, Director
    Bought
    Date
    21 August 2026
    Shares
    12,000
    Price
    $0.87
    Value
    $10,428
  • D LOREN ROBERT W
    CEO and Chairman, Director
    Bought
    Date
    17 December 2025
    Shares
    81,466
    Price
    $1.17
    Value
    $95,315
  • D LOREN ROBERT W
    CEO and Chairman, Director
    Bought
    Date
    5 December 2025
    Shares
    50,000
    Price
    $0.35
    Value
    $17,500
  • DiSanto Mark
    Director
    Bought
    Date
    5 December 2025
    Shares
    50,000
    Price
    $0.35
    Value
    $17,500

From Form 4 filings: insiders must report trades in their own company's shares within two days.

Warning signs in its filings

Problems the company itself reported to the SEC, in its own words.

1 serious warning sign in XCel Brands’ filings.

We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.

We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 15 Apr 2026, plus the 10-Q filed 13 Aug 2026 and 6 later 8-Ks.

  • Doubt it can keep going

    Serious

    The company or its auditor warned it may not have enough money to last the next year.

    “Although the Company has undertaken significant restructuring and cost reduction efforts, obtained additional funding through a combination of equity and debt financing transactions, and continues to explore strategic financing alternatives and operational efficiencies to improve liquidity, management has determined that there is nonetheless substantial doubt about the Company’s ability to meet its financial obligations as they become due within twelve months from the date these financial statements are issued.”
    Show the full paragraph
    The unaudited condensed consolidated financial statements have been prepared assuming that the Company will continue as a going concern. The Company has incurred recurring losses, a history of cash flows used in operating activities, and an accumulated deficit. Although the Company has undertaken significant restructuring and cost reduction efforts, obtained additional funding through a combination of equity and debt financing transactions, and continues to explore strategic financing alternatives and operational efficiencies to improve liquidity, management has determined that there is nonetheless substantial doubt about the Company’s ability to meet its financial obligations as they become due within twelve months from the date these financial statements are issued.

    From the 10-Q filed 13 August 2026, Part I, Item 1. Financial Statements. Read it in the filing

  • Changed auditor

    Worth knowing

    The company changed its auditor (the firm that checks its books) in the last two years.

    “On September 15, 2025, the Audit Committee of the Board of Directors of Xcel Brands, Inc. (the “Company”) dismissed CBIZ CPAs P.C. (“CBIZ CPAs”) as the Company’s independent registered accounting firm.”

    From an 8-K filed 19 September 2025: Change of auditor. Read it in the filing

A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from
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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.