Fortune Financial Group

NAPLES, FLfiles as Fortune Financial Group, Inc.

$128m in 119 US stocks at the end of 30 June 2026. The top 10 are 46.4% of the money. It changed about 34.7% of the portfolio this quarter.

Value
$128m
Stocks
119
Top 10 share
46.4%
Turnover
34.7%

What changed this quarter

New

Bought for the first time this quarter.

  • Schwab Strategic TRSCHA
    1.9% of the fund
  • Fidelity Comwlth TRONEQ
    1.2% of the fund
  • Vaneck ETF TrustFLTR
    1.0% of the fund
  • Spdr Gold TRGLD
    0.9% of the fund
  • Pacer FDS TRCALF
    0.8% of the fund
  • Wisdomtree TRDHS
    0.8% of the fund
  • NvidiaNVDA
    0.6% of the fund
  • First TR Exchange-Traded FDCIBR
    0.6% of the fund
  • Invesco Exchange Traded FD TPPA
    0.5% of the fund
  • Russell INV Tax-Managed US Large CAP SRETSX
    0.5% of the fund
  • Ishares Gold TRIAU
    0.4% of the fund
  • Innovator Etfs TrustPSEP
    0.4% of the fund
  • IsharesIEMG
    0.4% of the fund
  • Vanguard Intl Equity Index FVWO
    0.3% of the fund
  • Amazon.comAMZN
    0.3% of the fund
  • MicrosoftMSFT
    0.3% of the fund
  • Baron Generational Growth RetailBGRFX
    0.3% of the fund
  • Russell INV Tax-Managed Intl EQ SRTNSX
    0.3% of the fund
  • Micron TechnologyMU
    0.3% of the fund
  • First TR Exchange-Traded FDGRID
    0.2% of the fund
  • Global X FDSDTCR
    0.2% of the fund
  • Schwab Strategic TRSCHD
    0.2% of the fund
  • American Centy ETF TRAVUV
    0.2% of the fund
  • Spdr Series TrustXNTK
    0.2% of the fund
  • Invesco Exchange Traded FD TPRN
    0.2% of the fund

Added

Bought more of a stock they already held.

  • First Trust ALT Opportunities FD IVFLEX
    6.9% of the fund
    +1082%
  • Invesco QQQ TRQQQ
    6.3% of the fund
    +485%
  • Vanguard Index FDSVOO
    4.3% of the fund
    +716%
  • Invesco Exchange Traded FD TSPHQ
    3.7% of the fund
    +7%
  • Innovator Etfs TrustPAPR
    1.6% of the fund
    +42%
  • Ishares TRSOXX
    1.2% of the fund
    +12%
  • Ishares TRIEFA
    1.2% of the fund
    +171%
  • Innovator Etfs TrustPFEB
    1.0% of the fund
    +62%
  • Invesco Exchange Traded FD TXMMO
    0.9% of the fund
    +5%
  • Invesco Exchange Traded FD TXSMO
    0.9% of the fund
    +5%
  • Invesco Exch Traded FD TR IIXSHQ
    0.8% of the fund
    +19%
  • First Trust Private Credit IFTPCX
    0.7% of the fund
    +107%
  • Invesco Exchange Traded FD TGRPM
    0.6% of the fund
    +16%
  • Select Sector Spdr TRXLU
    0.6% of the fund
    +4%
  • Invesco Exch Traded FD TR IIIDMO
    0.5% of the fund
    +143%
  • Invesco Exch Traded FD TR IIIPKW
    0.5% of the fund
    +156%
  • Innovator Etfs TrustPJUN
    0.4% of the fund
    +6%
  • Innovator Etfs TrustPMAY
    0.4% of the fund
    +8%
  • Ishares TRIGV
    0.3% of the fund
    +14%
  • First TR Exchange-Traded FDFBT
    0.3% of the fund
    +9%
  • Global X FDSBOTZ
    0.3% of the fund
    +6%
  • First TR Exchange-Traded FDSKYY
    0.3% of the fund
    +30%
  • Vanguard Index FDSVTI
    0.3% of the fund
    +4%
  • Ishares TRIBDT
    0.3% of the fund
    +3%
  • Russell INV US Strategic Equity SRSESX
    0.3% of the fund
    +39%

Cut

Sold some of their stake.

  • Invesco Exch Traded FD TR IISPLV
    6.5% of the fund
    -43%
  • Wisdomtree TRUSFR
    5.7% of the fund
    -53%
  • Pacer FDS TRCOWZ
    4.6% of the fund
    -47%
  • Invesco Exch Traded FD TR IISPHD
    2.1% of the fund
    -61%
  • Ishares TRMTUM
    2.1% of the fund
    -41%
  • Schwab Prime Advantage Money InvestorSWVXX
    1.5% of the fund
    -44%
  • Innovator Etfs TrustPJUL
    1.2% of the fund
    -5%
  • Invesco Exch Traded FD TR IIQQQM
    1.0% of the fund
    -44%
  • Invesco Exchange Traded FD TXMHQ
    1.0% of the fund
    -44%
  • Spdr Series TrustFLRN
    0.9% of the fund
    -27%
  • Proshares TRTQQQ
    0.8% of the fund
    -50%
  • AppleAAPL
    0.6% of the fund
    -49%
  • American Funds New World F1NWFFX
    0.6% of the fund
    -50%
  • Vanguard Extended Market Index AdmiralVEXAX
    0.5% of the fund
    -7%
  • Vanguard Scottsdale FDSVCIT
    0.5% of the fund
    -2%
  • Global X FDSAIQ
    0.4% of the fund
    -44%
  • Schwab Strategic TRSCHV
    0.4% of the fund
    -50%
  • Ishares TRIJR
    0.4% of the fund
    -7%
  • Schwab Government Money UltraSGUXX
    0.4% of the fund
    -7%
  • Schwab Strategic TRSCHB
    0.3% of the fund
    -2%
  • AlphabetGOOGL
    0.3% of the fund
    -50%
  • Invesco Exchange Traded FD TPTH
    0.3% of the fund
    -11%
  • Innovator Etfs TrustPAUG
    0.3% of the fund
    -6%
  • Invesco Exch Traded FD TR IIQQQJ
    0.3% of the fund
    -3%
  • Invesco Exchange Traded FD TRSPS
    0.3% of the fund
    -38%

Sold out

Sold their entire stake.

  • Ishares TRACWX
    -100%
  • Innovator Etfs TrustBAUG
    -100%
  • Abrdn Silver ETF TrustSIVR
    -100%
  • ExxonMobil HoldingsXOM
    -100%
  • AMG Gw&k ESG Bond NMGFIX
    -100%
  • Schwab Strategic TRFNDF
    -100%

Holdings

  • First Trust ALT Opportunities FD IVFLEX
    Share
    6.9%
    Value
    $9m
    Shares
    316,441

    +1082%

  • Invesco Exch Traded FD TR IISPLV
    Share
    6.5%
    Value
    $8m
    Shares
    110,796

    -43%

  • Invesco QQQ TRQQQ
    Share
    6.3%
    Value
    $8m
    Shares
    10,942

    +485%

  • Wisdomtree TRUSFR
    Share
    5.7%
    Value
    $7m
    Shares
    144,774

    -53%

  • Pacer FDS TRCOWZ
    Share
    4.6%
    Value
    $6m
    Shares
    93,919

    -47%

  • Vanguard Index FDSVOO
    Share
    4.3%
    Value
    $5m
    Shares
    7,944

    +716%

  • Invesco Exchange Traded FD TSPHQ
    Share
    3.7%
    Value
    $5m
    Shares
    52,427

    +7%

  • Invesco Exch Traded FD TR IISPMO
    Share
    3.2%
    Value
    $4m
    Shares
    25,231

    Held

  • Innovator Etfs TrustPJAN
    Share
    3.1%
    Value
    $4m
    Shares
    80,602

    Held

  • Invesco Exch Traded FD TR IISPHD
    Share
    2.1%
    Value
    $3m
    Shares
    53,802

    -61%

  • Innovator Etfs TrustPDEC
    Share
    2.1%
    Value
    $3m
    Shares
    59,335

    Held

  • Ishares TRMTUM
    Share
    2.1%
    Value
    $3m
    Shares
    7,739

    -41%

  • Schwab Strategic TRSCHA
    Share
    1.9%
    Value
    $2m
    Shares
    65,479

    New

  • Innovator Etfs TrustPOCT
    Share
    1.8%
    Value
    $2m
    Shares
    50,590

    Held

  • Innovator Etfs TrustPAPR
    Share
    1.6%
    Value
    $2m
    Shares
    49,288

    +42%

  • Schwab Prime Advantage Money InvestorSWVXX
    Share
    1.5%
    Value
    $2m
    Shares
    1,868,224

    -44%

  • Innovator Etfs TrustPJUL
    Share
    1.2%
    Value
    $2m
    Shares
    32,287

    -5%

  • Franklin BSP Private Credit AdvisorFBSPX
    Share
    1.2%
    Value
    $2m
    Shares
    154,584

    Held

  • Ishares TRSOXX
    Share
    1.2%
    Value
    $2m
    Shares
    2,428

    +12%

  • Fidelity Comwlth TRONEQ
    Share
    1.2%
    Value
    $2m
    Shares
    14,840

    New

  • Ishares TRIEFA
    Share
    1.2%
    Value
    $2m
    Shares
    15,787

    +171%

  • Vaneck ETF TrustFLTR
    Share
    1.0%
    Value
    $1m
    Shares
    51,577

    New

  • Invesco Exch Traded FD TR IIQQQM
    Share
    1.0%
    Value
    $1m
    Shares
    4,311

    -44%

  • Innovator Etfs TrustPFEB
    Share
    1.0%
    Value
    $1m
    Shares
    30,019

    +62%

  • Invesco Exchange Traded FD TXMHQ
    Share
    1.0%
    Value
    $1m
    Shares
    10,983

    -44%

  • Spdr Gold TRGLD
    Share
    0.9%
    Value
    $1m
    Shares
    3,126

    New

  • Invesco Exchange Traded FD TXMMO
    Share
    0.9%
    Value
    $1m
    Shares
    6,764

    +5%

  • Spdr Series TrustFLRN
    Share
    0.9%
    Value
    $1m
    Shares
    36,824

    -27%

  • Invesco Exchange Traded FD TXSMO
    Share
    0.9%
    Value
    $1m
    Shares
    11,603

    +5%

  • Pacer FDS TRCALF
    Share
    0.8%
    Value
    $1m
    Shares
    21,338

    New

  • Wisdomtree TRDHS
    Share
    0.8%
    Value
    $1m
    Shares
    8,908

    New

  • Invesco Exch Traded FD TR IIXSHQ
    Share
    0.8%
    Value
    $962,829
    Shares
    19,912

    +19%

  • Proshares TRTQQQ
    Share
    0.8%
    Value
    $961,390
    Shares
    11,869

    -50%

  • First Trust Private Credit IFTPCX
    Share
    0.7%
    Value
    $837,778
    Shares
    85,838

    +107%

  • NvidiaNVDA
    Share
    0.6%
    Value
    $798,278
    Shares
    3,990

    New

  • AppleAAPL
    Share
    0.6%
    Value
    $778,378
    Shares
    2,690

    -49%

  • Invesco Exchange Traded FD TGRPM
    Share
    0.6%
    Value
    $757,573
    Shares
    5,820

    +16%

  • Select Sector Spdr TRXLU
    Share
    0.6%
    Value
    $728,432
    Shares
    16,066

    +4%

  • First TR Exchange-Traded FDCIBR
    Share
    0.6%
    Value
    $720,687
    Shares
    8,021

    New

  • American Funds New World F1NWFFX
    Share
    0.6%
    Value
    $704,121
    Shares
    6,535

    -50%

  • Invesco Exchange Traded FD TPPA
    Share
    0.5%
    Value
    $701,731
    Shares
    3,972

    New

  • MsciMSCI
    Share
    0.5%
    Value
    $692,769
    Shares
    1,237

    Held

  • Invesco Exch Traded FD TR IIIDMO
    Share
    0.5%
    Value
    $681,759
    Shares
    11,308

    +143%

  • J P Morgan Exchange Traded FJEPI
    Share
    0.5%
    Value
    $675,523
    Shares
    11,960

    Held

  • Russell INV Tax-Managed US Large CAP SRETSX
    Share
    0.5%
    Value
    $673,763
    Shares
    6,453

    New

  • Schwab S&P 500 IndexSWPPX
    Share
    0.5%
    Value
    $656,696
    Shares
    33,990

    Held

  • Invesco Exch Traded FD TR IIIPKW
    Share
    0.5%
    Value
    $607,682
    Shares
    10,788

    +156%

  • Vanguard Extended Market Index AdmiralVEXAX
    Share
    0.5%
    Value
    $599,591
    Shares
    3,210

    -7%

  • Vanguard Scottsdale FDSVCIT
    Share
    0.5%
    Value
    $590,617
    Shares
    7,146

    -2%

  • Global X FDSAIQ
    Share
    0.4%
    Value
    $560,587
    Shares
    8,544

    -44%

  • Ishares Gold TRIAU
    Share
    0.4%
    Value
    $559,076
    Shares
    7,404

    New

  • Innovator Etfs TrustBALT
    Share
    0.4%
    Value
    $547,155
    Shares
    15,966

    Held

  • ETF SER SolutionsUFOX
    Share
    0.4%
    Value
    $537,722
    Shares
    5,658

    Held

  • Schwab Strategic TRSCHV
    Share
    0.4%
    Value
    $531,583
    Shares
    15,271

    -50%

  • Innovator Etfs TrustPJUN
    Share
    0.4%
    Value
    $497,534
    Shares
    11,509

    +6%

  • Innovator Etfs TrustPMAY
    Share
    0.4%
    Value
    $491,759
    Shares
    11,907

    +8%

  • Ishares TRIJR
    Share
    0.4%
    Value
    $491,722
    Shares
    3,316

    -7%

  • Schwab Government Money UltraSGUXX
    Share
    0.4%
    Value
    $463,478
    Shares
    463,478

    -7%

  • Innovator Etfs TrustPSEP
    Share
    0.4%
    Value
    $452,671
    Shares
    9,830

    New

  • IsharesIEMG
    Share
    0.4%
    Value
    $447,173
    Shares
    5,398

    New

  • Schwab Strategic TRSCHB
    Share
    0.3%
    Value
    $435,906
    Shares
    15,052

    -2%

  • Innovator Etfs TrustNJAN
    Share
    0.3%
    Value
    $415,265
    Shares
    7,036

    Held

  • Vanguard Intl Equity Index FVWO
    Share
    0.3%
    Value
    $414,971
    Shares
    6,952

    New

  • AlphabetGOOGL
    Share
    0.3%
    Value
    $413,714
    Shares
    1,158

    -50%

  • Dodge & COX International Stock IDODFX
    Share
    0.3%
    Value
    $411,946
    Shares
    22,076

    Held

  • Amazon.comAMZN
    Share
    0.3%
    Value
    $403,285
    Shares
    1,692

    New

  • Invesco Exchange Traded FD TPTH
    Share
    0.3%
    Value
    $397,225
    Shares
    6,647

    -11%

  • Invesco Exchange Traded FD TIGPT
    Share
    0.3%
    Value
    $387,252
    Shares
    3,720

    Held

  • Ishares TRIGV
    Share
    0.3%
    Value
    $384,144
    Shares
    4,240

    +14%

  • MicrosoftMSFT
    Share
    0.3%
    Value
    $380,107
    Shares
    1,019

    New

  • First TR Exchange-Traded FDFBT
    Share
    0.3%
    Value
    $372,579
    Shares
    1,503

    +9%

  • Baron Generational Growth RetailBGRFX
    Share
    0.3%
    Value
    $368,689
    Shares
    6,789

    New

  • Innovator Etfs TrustPAUG
    Share
    0.3%
    Value
    $365,622
    Shares
    8,011

    -6%

  • Invesco Exch Traded FD TR IIQQQJ
    Share
    0.3%
    Value
    $360,294
    Shares
    7,929

    -3%

  • Innovator Etfs TrustNSEP
    Share
    0.3%
    Value
    $359,432
    Shares
    11,500

    Held

  • Global X FDSBOTZ
    Share
    0.3%
    Value
    $352,501
    Shares
    9,291

    +6%

  • First TR Exchange-Traded FDSKYY
    Share
    0.3%
    Value
    $345,281
    Shares
    2,566

    +30%

  • Vanguard Index FDSVTI
    Share
    0.3%
    Value
    $343,080
    Shares
    927

    +4%

  • Ishares TRIBDT
    Share
    0.3%
    Value
    $342,946
    Shares
    13,582

    +3%

  • Russell INV Tax-Managed Intl EQ SRTNSX
    Share
    0.3%
    Value
    $328,268
    Shares
    20,632

    New

  • Russell INV US Strategic Equity SRSESX
    Share
    0.3%
    Value
    $327,442
    Shares
    17,893

    +39%

  • Innovator Etfs TrustZFEB
    Share
    0.3%
    Value
    $324,812
    Shares
    12,500

    Held

  • Invesco Exchange Traded FD TRSPS
    Share
    0.3%
    Value
    $324,653
    Shares
    10,829

    -38%

  • Micron TechnologyMU
    Share
    0.3%
    Value
    $323,203
    Shares
    280

    New

  • Innovator Etfs TrustBFEB
    Share
    0.2%
    Value
    $310,588
    Shares
    5,900

    Held

  • First TR Exchange-Traded FDGRID
    Share
    0.2%
    Value
    $306,225
    Shares
    1,597

    New

  • First TR Exchange-Traded FDFDN
    Share
    0.2%
    Value
    $302,840
    Shares
    1,144

    +8%

  • Ishares TRIBDR
    Share
    0.2%
    Value
    $302,100
    Shares
    12,468

    Held

  • Innovator Etfs TrustNDEC
    Share
    0.2%
    Value
    $300,400
    Shares
    10,000

    Held

  • Innovator Etfs TrustPMAR
    Share
    0.2%
    Value
    $295,982
    Shares
    6,196

    -52%

  • Ishares TRIBDS
    Share
    0.2%
    Value
    $295,872
    Shares
    12,216

    -9%

  • Selected American Shares SSLASX
    Share
    0.2%
    Value
    $290,752
    Shares
    6,622

    +6%

  • Global X FDSDTCR
    Share
    0.2%
    Value
    $285,599
    Shares
    9,404

    New

  • Schwab Strategic TRSCHD
    Share
    0.2%
    Value
    $281,035
    Shares
    8,863

    New

  • Vanguard Index FDSVB
    Share
    0.2%
    Value
    $272,505
    Shares
    899

    -48%

  • American Centy ETF TRAVUV
    Share
    0.2%
    Value
    $270,169
    Shares
    2,165

    New

  • Schwab Small CAP IndexSWSSX
    Share
    0.2%
    Value
    $269,621
    Shares
    5,524

    Held

  • Spdr Series TrustXNTK
    Share
    0.2%
    Value
    $265,642
    Shares
    680

    New

  • Invesco Exchange Traded FD TPRN
    Share
    0.2%
    Value
    $265,402
    Shares
    1,018

    New

  • Ishares TRITOT
    Share
    0.2%
    Value
    $260,696
    Shares
    1,587

    Held

Showing the largest 100 of 119.

Over time and by industry

Value over time

Dec '25
 
Jun '26

Value is up 25.6% since 31 December 2025.

Where the money is

Technology1.8%
Financial services0.5%
Media & telecom0.3%
Retail & consumer0.3%
Utilities0.2%
Other96.8%

From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.