Traeger

COOK on NYSE. Market value $150m.

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Should I look at this?

Not a fit for our list right now

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This is not advice. Check the numbers below.

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Cash yield
9.6%high

For every $100 of what the whole company costs, it produced $9.59 of spare cash last year. A savings account pays about $4.

Price to profit
n/a

The filings do not give us enough to work this out.

Return on capital
-6.4%five-year median

Each dollar kept in the business earns -6 cents a year. Above 10 is good.

Quality score: 18 of 100. Price score: 50 of 100. Our list needs 70 on quality and 60 on price.

Five years of cash, in billions

-0.1
-0.0
0.0
0.0
0.0
20212022202320242025
Revenue
$786m$656m$606m$604m$560m
Operating margin
-7.8%-52.7%-9.2%-0.5%-17.5%
Debt to equity
0.631.401.361.442.34
Shares outstanding
n/a0.12bn0.12bn0.13bn0.13bn

Health checks

  • Free cash flow positive3 of 5 years
  • Accounting looks honest (Beneish)Not enough data
  • Financial strength (Piotroski)4 of 9
  • Profit backed by cash (accruals)No
  • Debt2.34× equity
  • Revenue growth, five yearsShrinking, 8.1% a year

Dates

Next results (estimated)
n/a
Last annual report (10-K)
6 March 2026
Next quarterly (estimated, 10-Q)
5 November 2026

Who owns it

None of the long-term investors we follow own it. 67 funds in all.

Jun '25
Dec '25
Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

3 investors own more than 5%.

  • at least 18.0%
    (filed with 1 related holder)
    Since 31 March 2026
  • Jeremy Andrus
    Insider or founder
    14.8%
    Since 10 April 2025
    What they said

    On April 10, 2025, in connection with his service to the Issuer as an officer and director of the Issuer, the Reporting Person received aggregate awards of 2,843,330 restricted stock, subject to time-based and performance-based vesting.

    Read the filing
  • Capital World Investors
    Passive investor
    5.0%
    Since 31 December 2024

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

No insider bought shares on the open market in the last 12 months. 1 sold $152,070.

  • VandenAkker Cole
    Chief Sales Officer
    Sold
    Date
    27 August 2026
    Shares
    2,750
    Price
    $55.30
    Value
    $152,070

From Form 4 filings: insiders must report trades in their own company's shares within two days.

Warning signs in its filings

Problems the company itself reported to the SEC, in its own words.

None of the serious warning signs we check for were found. 1 thing worth knowing.

We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.

We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 6 Mar 2026, plus the 10-Q filed 6 Aug 2026 and 7 later 8-Ks.

  • One big customer

    Worth knowing

    One customer brings in a big share of sales: 29% last year. Losing that customer would hurt.

    “For example, in the year ended December 31, 2025, our three largest retailers accounted for 29%, 14%, and 8% of our revenue, respectively, with no other customer accounting for greater than 10% of our revenue for the year.”

    From the 10-K filed 6 March 2026, Item 1A. Risk Factors. Read it in the filing

A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.

What could go wrong

  • It carries a lot of debt: 2.3× its equity.
  • Sales have shrunk: 8.1% a year.

Whether the price already reflects the risks is what the deep dive is for.

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from
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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.