Salesforce
CRM on NYSE. Salesforce sells software that helps businesses manage customers, sales, and support. Market value $189.1bn.
Price checks use the past 12 months to July 2026. Some use the latest annual report instead, as marked. Quality checks use five annual reports, the latest for the year to January 2026.
Should I look at this?
Worth a closer look
Why it could be worth it
What to watch out for
Nothing big in our quick check. See what could go wrong below.
This is not advice. Check the numbers below.
For every $100 of what the whole company costs, it produced $7.62 of spare cash last year. A savings account pays about $4.
You pay 25.3 years of operating profit for the business. The average large US company costs around 18.
Each dollar kept in the business earns 6 cents a year. Above 10 is good.
Quality score: 87 of 100. Price score: 70 of 100. Our list needs 70 on quality and 60 on price.
$229.79 a share, 57% above its 1-year low
Over the past year the price has ranged from $146.32 to $269.11.
Dividend: 0.8% a year
Paid every year for 2 years
Prices from Monday’s close (5 October).
Five years of cash, in billions
| Revenue | |||||
| Revenue | $26.5bn | $31.4bn | $34.9bn | $37.9bn | $41.5bn |
| Operating margin | |||||
| Operating margin | 2.1% | 3.3% | 14.4% | 19.0% | 20.1% |
| Debt to equity | |||||
| Debt to equity | 0.19 | 0.20 | 0.17 | 0.15 | 0.25 |
| Shares outstanding | |||||
| Shares outstanding | 1.00bn | 0.97bn | 0.96bn | 0.92bn | 0.82bn |
Health checks
- Free cash flow positive5 of 5 years
- Accounting looks honest (Beneish)Nothing unusual
- Financial strength (Piotroski)7 of 9
- Profit backed by cash (accruals)Yes
- Debt0.25× equity
- Revenue growth, five yearsStrong, 14.3% a year
- Buying back its own sharesYes, 18% fewer since 2022
The quarter to July 2026
How the business did, compared with the same quarter a year earlier.
- Sales: $11.3 billion last quarter, up 11% on a year ago.
- Profit: $3.5 billion, up 87% on a year ago.
- It keeps 20 cents of each $1 of sales as operating profit, about the same as a year earlier.
- 15% fewer shares than a year ago. Each share owns a bit more of the company.
- Debt is $31.6 billion more than cash. A year ago it had $1.4 billion more cash than debt.
- Sales grew on a year ago in each of the last 4 quarters.
| Quarter to | Amount |
|---|---|
| October 2024 | $9.4bn |
| January 2025 | $10.0bn |
| April 2025 | $9.8bn |
| July 2025 | $10.2bn |
| October 2025 | $10.3bn |
| January 2026 | $11.2bn |
| April 2026 | $11.1bn |
| July 2026 | $11.3bn |
| Quarter to | Amount |
|---|---|
| October 2024 | $1.5bn |
| January 2025 | $1.7bn |
| April 2025 | $1.5bn |
| July 2025 | $1.9bn |
| October 2025 | $2.1bn |
| January 2026 | $1.9bn |
| April 2026 | $2.1bn |
| July 2026 | $3.5bn |
From the company's quarterly reports to the SEC.
Dates
- Next results (estimated)
- 2 December 2026
- Last annual report (10-K)
- 2 March 2026
- Next quarterly (estimated, 10-Q)
- 26 November 2026
Who owns it
25 long-term investors we follow own it, down from 27 last quarter. 2,476 funds in all.
- Sanders CapitalLew Sanders
- Value
- $1.5bn
- Share of fund
- 1.5%
- GMOJeremy Grantham
- Value
- $694m
- Share of fund
- 1.6%
- ValueAct CapitalMason Morfit
- Value
- $469m
- Share of fund
- 8.3%
- Akre Capital ManagementChuck Akre
- Value
- $112m
- Share of fund
- 2.2%
Sold out this quarter
- AKO CapitalNicolai Tangen (founder)Sold out
- Corvex ManagementKeith MeisterSold out
- Polen CapitalDan DavidowitzSold out
Largest holders overall
- BlackRock$11.4bnCut
- Vanguard Capital Management$8.2bnCut
- State Street$7.1bnCut
- Morgan Stanley$3.7bnCut
- Geode Capital Management$3.1bnCut
- Harris Associates (Oakmark)$2.5bnAdded
- Vanguard Portfolio Management$2.5bnCut
- First Eagle Investment Management$2.3bnAdded
- Arrowstreet Capital, Limited Partnership$2.1bnAdded
- Bank of America$1.9bnAdded
From 13F filings for the quarter ended 30 June 2026.
Big holders and activists
1 investor owns more than 5%.
- Vanguard Capital ManagementPassive investor7.4%Since 31 March 2026
- The Vanguard GroupPassive investorSold down below 5%Since 13 March 2026
| Holder | Stake | Since | |
|---|---|---|---|
Vanguard Capital Management Passive investor | 7.4% | 31 March 2026 | |
The Vanguard Group Passive investor | Sold down below 5% | 13 March 2026 |
From Schedule 13D and 13G filings: anyone owning more than 5% must file one.
What insiders did
In the last 12 months, 3 insiders bought $28m of shares on the open market. 4 sold $45m, $43m of it under preset trading plans.
- Kirk David BlairDirectorBought
- Date
- 18 September 2026
- Shares
- 4,176
- Price
- $239.33
- Value
- $999,451
- Conway CraigDirectorSold
- Date
- 4 September 2026
- Shares
- 4,500
- Price
- $260.61
- Value
- $1m
- ALBER LAURADirectorBought
- Date
- 19 March 2026
- Shares
- 2,571
- Price
- $194.58
- Value
- $500,266
- Kirk David BlairDirectorBought
- Date
- 18 March 2026
- Shares
- 2,570
- Price
- $194.62
- Value
- $500,173
- KROES NEELIEDirectorSold
- Date
- 14 January 2026
- Shares
- 3,893
- Price
- $238.70
- Value
- $929,259
- Kirk David BlairDirectorBought
- Date
- 17 December 2025
- Shares
- 1,936
- Price
- $258.64
- Value
- $500,727
- ValueAct Holdings II, L.P.DirectorBought
- Date
- 5 December 2025
- Shares
- 96,000
- Price
- $260.58
- Value
- $25m
- Harris ParkerCo-Founder and CTO, Slack, DirectorSoldunder a preset trading plan
- Date
- 2 December 2025
- Shares
- 134,662
- Price
- $234.70
- Value
- $32m
- Benioff MarcChair and CEO, DirectorSoldunder a preset trading plan
- Date
- 3 November 2025
- Shares
- 122
- Price
- $259.00
- Value
- $31,599
- Benioff MarcChair and CEO, DirectorSoldunder a preset trading plan
- Date
- 31 October 2025
- Shares
- 2,250
- Price
- $258.19
- Value
- $580,936
| Date | Who | Did | Shares | Price | Value |
|---|---|---|---|---|---|
| 18 September 2026 | Kirk David Blair Director | Bought | 4,176 | $239.33 | $999,451 |
| 4 September 2026 | Conway Craig Director | Sold | 4,500 | $260.61 | $1m |
| 19 March 2026 | ALBER LAURA Director | Bought | 2,571 | $194.58 | $500,266 |
| 18 March 2026 | Kirk David Blair Director | Bought | 2,570 | $194.62 | $500,173 |
| 14 January 2026 | KROES NEELIE Director | Sold | 3,893 | $238.70 | $929,259 |
| 17 December 2025 | Kirk David Blair Director | Bought | 1,936 | $258.64 | $500,727 |
| 5 December 2025 | ValueAct Holdings II, L.P. Director | Bought | 96,000 | $260.58 | $25m |
| 2 December 2025 | Harris Parker Co-Founder and CTO, Slack, Director | Sold under a preset trading plan | 134,662 | $234.70 | $32m |
| 3 November 2025 | Benioff Marc Chair and CEO, Director | Sold under a preset trading plan | 122 | $259.00 | $31,599 |
| 31 October 2025 | Benioff Marc Chair and CEO, Director | Sold under a preset trading plan | 2,250 | $258.19 | $580,936 |
From Form 4 filings: insiders must report trades in their own company's shares within two days.
Warning signs in its filings
Problems the company itself reported to the SEC, in its own words.
None of the warning signs we check for were found.
We look for five warning signs: doubt it can keep going, weak checks on its own accounts, a notice that its past accounts can't be relied on, a change of auditor, and one customer bringing in a big share of sales. We don't check lawsuits, investigations or debt yet.
We checked the auditor's report, internal controls, restatement notices, auditor changes and big customers in the 10-K filed 2 Mar 2026, plus the 10-Q filed 27 Aug 2026 and 11 later 8-Ks.
A 10-K is the yearly report every US company files with the SEC. An 8-K is a short notice of a big event.
What could go wrong
- It isn't cheap on profits: 25.3× operating profit.
Whether the price already reflects the risks is what the deep dive is for.
What changed in the risks this year
Companies must list what could hurt them each year. These are the parts that changed since last year’s report.
We may be subject to risks related to government contracts and related procurement regulations.
Could happenOur business depends, in part, on sales to government organizations, and significant changes in the contracting or fiscal policies of such government organizations could adversely affect our business and operating results. Contracting with federal, state, local and foreign governments or state-owned entities subjects us to various procurement regulations and other requirements relating to these contracts’ formation, administration and performance, and how we engage with government officials. Government contracts may also at times be modified or terminated for convenience. We are from time to time subject to audits, inquiries and investigations relating to our government contracts, which may result in adverse perceptions of our business, reductions in utilization of our services or termination of our contracts without cause and at any time. Additionally, any violations could result in various civil and criminal penalties and administrative sanctions, including termination of contracts, refunding or suspending of payments, forfeiture of profits, payment of fines and suspension or debarment from future government business, as well as reputational harm. Additionally, our relationships with certain government entities may result in negative publicity or reputational harm. Furthermore, pressures on and uncertainty regarding the U.S. federal government’s budget and potential changes in budgetary priorities could adversely affect the funding for and purchases of our services by government organizations. The occurrence of any of the foregoing could adversely impact our future sales, costs of doing business and operating results.
Read moreUnanticipated changes in our effective tax rate and additional tax liabilities and global tax developments may impact our financial results.
Could happenGlobal tax developments may have a material impact to our business, cash flows, or financial results. For example, heightened interest in multinationals participating in the digital economy led many countries to adopt Pillar Two, a 15% corporate minimum tax proposed by the Organization for Economic Cooperation and Development (“OECD”). In January 2026, the OECD introduced new guidance including a "side-by-side safe harbor" which, if elected, exempts U.S. parented groups from certain provisions of Pillar Two. However, the election does not relieve foreign subsidiaries from certain jurisdiction specific minimum taxes. The guidance will need to be incorporated into local tax legislation to be effective.
Read moreAs we acquire companies or technologies, we may not realize the expected business or financial benefits and the acquisitions could prove difficult to integrate, disrupt our business, dilute stockholder value and adversely affect our operating results and the market value of our common stock.
Could happen• in the case of foreign acquisitions, challenges with integrating operations across different cultures and languages and addressing the particular economic, currency, political, cybersecurity, regulatory and market risks associated with certain countries;
Social, ethical, and regulatory issues, including the development, deployment, use or capabilities of AI in our offerings, may result in reputational harm, legal liability and increased compliance costs.
Policies we adopt or choose not to adopt, on social and ethical issues, particularly regarding the development, deployment or use of our products, may be viewed as controversial by employees, customers, potential customers, or regulators who have varied, evolving and oftentimes conflicting expectations. These perceptions have in the past, and may in the future, impact our ability to attract or retain employees and customers and may result in negative publicity or reputational harm. Our decisions about whether to conduct business with potential customers, or whether to continue or expand relationships with existing customers, may also impact our stakeholder relationships and reputation. Actions taken by our customers or employees, including through the use or misuse of our products or technologies for unlawful activities, improper information sharing or other harmful purposes, may result in reputational harm, regulatory scrutiny or legal liability. Regulatory frameworks such as the EU Digital Services Act (“DSA”), the EU AI Act and other rapidly evolving and sometimes conflicting global laws and regulations related to AI, privacy and consumer protection could increase compliance costs, restrict features or data flows, delay launches and expose us to penalties or litigation.
Read more
The deep dive
Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.
- What the business is worth, as a range, and the margin of safety at today’s price
- Prices to start buying, buy, and buy hard
- The three things that would make this a mistake
- Every number footnoted to the filing it came from
Your first deep dive is free.
Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.