Snap

SNAP on NYSE. Snap sells advertising to businesses seeking to reach Snapchat users. Market value $11.6bn.

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Price checks use the past 12 months to June 2026. Quality checks use five annual reports, the latest for the year to December 2025.

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Not a fit for our list right now

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This is not advice. Check the numbers below.

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Cash yield
past 12 months to June 2026
7.0%high

For every $100 of what the whole company costs, it produced $6.95 of spare cash in the past 12 months. A savings account pays about $4.

Price to profit
past 12 months to June 2026
n/a

The filings do not give us enough to work this out.

Return on capital
five annual reports to December 2025
-13.7%five-year median

Each dollar kept in the business earns -14 cents a year. Above 10 is good.

Quality score: 54 of 100. Price score: 33 of 100. Our list needs 70 on quality and 60 on price.

$5.78 a share, 52% above its 1-year low

Over the past year the price has ranged from $3.81 to $9.13.

Pays no dividend

Prices from Tuesday’s close (6 October).

Five years of cash, in billions

0.2
0.1
0.0
0.2
0.4
0.7
2021202220232024202512 monthsto Jun '26

Spare cash swings from quarter to quarter here: $706 million in the past 12 months, $437 million in the year to December 2025.

Revenue
$4.1bn$4.6bn$4.6bn$5.4bn$5.9bn
Operating margin
-17.1%-30.3%-30.4%-14.7%-9.0%
Debt to equity
0.591.451.551.501.57
Shares outstanding
1.62bn1.63bn1.69bn1.74bn1.76bn

Health checks

  • Free cash flow positive5 of 5 years
  • Accounting looks honest (Beneish)Nothing unusual
  • Financial strength (Piotroski)5 of 9
  • Profit backed by cash (accruals)No
  • Debt1.57× equity
  • Revenue growth, five yearsStrong, 18.8% a year
  • Buying back its own sharesNo, 8% more shares since 2021

The quarter to June 2026

How the business did, compared with the same quarter a year earlier.

  • Sales: $1.6 billion last quarter, up 19% on a year ago.
  • A loss of $164 million, compared with a loss of $263 million a year ago.
  • It loses 5 cents on each $1 of sales, compared with 12 cents a year earlier.
  • Spare cash over the past 12 months: $706 million, up from $392 million.
  • 1% fewer shares than a year ago. Each share owns a bit more of the company.
  • Debt is $2.7 billion more than cash, up from $2.6 billion a year ago.
  • Sales grew on a year ago in each of the last 4 quarters.
Sales by quarter
Sales by quarter
Quarter toAmount
September 2024$1.4bn
December 2024$1.6bn
March 2025$1.4bn
June 2025$1.3bn
September 2025$1.5bn
December 2025$1.7bn
March 2026$1.5bn
June 2026$1.6bn
Profit by quarter
Profit by quarter
Quarter toAmount
September 2024-$153m
December 2024$9m
March 2025-$140m
June 2025-$263m
September 2025-$104m
December 2025$45m
March 2026-$89m
June 2026-$164m

From the company's quarterly reports to the SEC.

Dates

Next results (estimated)
n/a
Last annual report (10-K)
5 February 2026
Next quarterly (estimated, 10-Q)
3 November 2026

Who owns it

2 long-term investors we follow own it, unchanged from 2 last quarter. 533 funds in all.

Jun '25
Dec '25
Jun '26
Largest holders overall

From 13F filings for the quarter ended 30 June 2026.

Big holders and activists

1 investor owns more than 5%.

  • FMR LLC
    Passive investor
    at least 4.8%−1.9 pts
    (filed with 1 related holder)
    Since 30 June 2026
  • The Vanguard Group
    Passive investor
    Sold down below 5%
    Since 13 March 2026

From Schedule 13D and 13G filings: anyone owning more than 5% must file one.

What insiders did

No insider bought shares on the open market in the last 12 months. 8 sold $111m, $105m of it under preset trading plans.

  • Mohan Ajit
    Chief Business Officer
    Sold
    Date
    16 September 2026
    Shares
    6,797
    Price
    $5.82
    Value
    $39,576
  • Morrow Rebecca
    Chief Accounting Officer
    Sold
    under a preset trading plan
    Date
    9 September 2026
    Shares
    20,000
    Price
    $5.35
    Value
    $106,984
  • Briers Zachary M
    General Counsel
    Sold
    under a preset trading plan
    Date
    3 September 2026
    Shares
    11,257
    Price
    $6.00
    Value
    $67,542
  • Briers Zachary M
    General Counsel
    Sold
    under a preset trading plan
    Date
    19 August 2026
    Shares
    67,540
    Price
    $5.08
    Value
    $343,144
  • Hott Douglas
    Chief Financial Officer
    Sold
    Date
    17 August 2026
    Shares
    131,884
    Price
    $5.20
    Value
    $685,454
  • Briers Zachary M
    General Counsel
    Sold
    under a preset trading plan
    Date
    17 August 2026
    Shares
    136,504
    Price
    $5.20
    Value
    $709,452
  • Mohan Ajit
    Chief Business Officer
    Sold
    Date
    17 August 2026
    Shares
    54,608
    Price
    $5.20
    Value
    $283,825
  • Morrow Rebecca
    Chief Accounting Officer
    Sold
    Date
    17 August 2026
    Shares
    17,336
    Price
    $5.20
    Value
    $90,114
  • Murphy Robert C.
    Chief Technology Officer, Director
    Sold
    under a preset trading plan
    Date
    6 August 2026
    Shares
    2,000,000
    Price
    $5.25
    Value
    $11m
  • Murphy Robert C.
    Chief Technology Officer, Director
    Sold
    under a preset trading plan
    Date
    5 August 2026
    Shares
    2,000,000
    Price
    $5.55
    Value
    $11m

From Form 4 filings: insiders must report trades in their own company's shares within two days.

What could go wrong

Cheap for a reason is the question the numbers cannot answer.

Whether the price already reflects the risks is what the deep dive is for.

The deep dive

Everything above is arithmetic on public filings. The deep dive reads the last ten years of annual reports, the proxy statements, and the earnings calls, then argues the case the way Buffett, Klarman, and Hohn would, and checks every claim against the source.

  • What the business is worth, as a range, and the margin of safety at today’s price
  • Prices to start buying, buy, and buy hard
  • The three things that would make this a mistake
  • Every number footnoted to the filing it came from
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What a finished deep dive looks like

Not advice. Numbers on this page come from SEC filings and are updated each night; prices are updated again after the US market closes. The five-year figures are rounded.