First Heartland Consultants

LAKE ST. LOUIS, MOfiles as First Heartland Consultants, Inc.

$1.5bn in 589 US stocks at the end of 30 June 2026. The top 10 are 24.7% of the money. It changed about 10.1% of the portfolio this quarter.

Value
$1.5bn
Stocks
589
Top 10 share
24.7%
Turnover
10.1%

What changed this quarter

New

Bought for the first time this quarter.

  • Principal Exchange Traded FDPSC
    0.7% of the fund
  • Ishares TRICVT
    0.3% of the fund
  • Innovator Etfs TrustUJAN
    0.1% of the fund
  • Ishares TREIDO
    0.1% of the fund
  • Ishares TREFG
    0.1% of the fund
  • New York Life Invts Active EMMIN
    0.1% of the fund
  • Vanguard Scottsdale FDSVTWO
    0.1% of the fund
  • Ishares TRIGV
    <0.1% of the fund
  • First TR Exchange-Traded FDFGD
    <0.1% of the fund
  • Pimco Corporate & Income Opportunity FundPTY
    <0.1% of the fund
  • Global X FDSSHLD
    <0.1% of the fund
  • Vaneck ETF TrustNLR
    <0.1% of the fund
  • Blackrock ETF TrustCORO
    <0.1% of the fund
  • Blackrock ETF TrustIALT
    <0.1% of the fund
  • Blackrock ETF Trust IIGGOV
    <0.1% of the fund
  • lululemon athleticaLULU
    <0.1% of the fund
  • Vaneck ETF TrustGDXJ
    <0.1% of the fund
  • Schwab Strategic TRSCHB
    <0.1% of the fund
  • AIM ETF Products TrustJUNW
    <0.1% of the fund
  • Ishares TRICSH
    <0.1% of the fund
  • Space Exploration TechnologiesSPCX
    <0.1% of the fund
  • Ishares TRAOA
    <0.1% of the fund
  • Ishares TRIXN
    <0.1% of the fund
  • Vaneck ETF TrustIBOT
    <0.1% of the fund
  • Innovator Etfs TrustUSEP
    <0.1% of the fund

Added

Bought more of a stock they already held.

  • Spdr Series TrustSPYM
    3.9% of the fund
    +13%
  • ETF SER SolutionsACIO
    3.5% of the fund
    +5%
  • State STR Spdr S&P 500 ETF TSPY
    2.0% of the fund
    +12%
  • ETF SER SolutionsDRSK
    2.0% of the fund
    +10%
  • Spdr Series TrustSPYG
    2.0% of the fund
    +8%
  • Spdr Series TrustSPYV
    1.8% of the fund
    +11%
  • First TR Exchange-Traded FDFTCB
    1.3% of the fund
    +3%
  • Ishares TREEM
    1.2% of the fund
    +13%
  • Vanguard Index FDSVOO
    1.1% of the fund
    +4%
  • Ishares TRIWM
    0.9% of the fund
    +119%
  • Ishares TRIVV
    0.9% of the fund
    +30%
  • Vanguard Index FDSVTI
    0.8% of the fund
    +8%
  • Tidal Trust IIIGRNJ
    0.6% of the fund
    +10%
  • Fidelity Covington TrustFESM
    0.6% of the fund
    +43%
  • First TR Exchange Traded FDSDVY
    0.6% of the fund
    +5%
  • Vanguard Charlotte FDSBNDX
    0.6% of the fund
    +2%
  • Franklin Templeton ETF TRFLGV
    0.6% of the fund
    +4%
  • Ishares TRIJS
    0.6% of the fund
    +43%
  • First TR Exch Traded FD IIIFMB
    0.5% of the fund
    +9%
  • Ishares TRSHY
    0.5% of the fund
    +3%
  • Invesco Exch Traded FD TR IIQQQM
    0.5% of the fund
    +9%
  • Invesco Exch Traded FD TR IIEELV
    0.5% of the fund
    +79%
  • Fidelity Covington TrustFBCG
    0.5% of the fund
    +2%
  • RBB FDTBIL
    0.5% of the fund
    +8%
  • Ishares TRIYM
    0.5% of the fund
    +2482%

Cut

Sold some of their stake.

  • EA Series TrustFRDM
    1.6% of the fund
    -14%
  • Ishares TRIVW
    1.3% of the fund
    -19%
  • Vanguard BD Index FDSBSV
    1.2% of the fund
    -31%
  • Vanguard Index FDSVUG
    1.1% of the fund
    -2%
  • Pimco ETF TRMINT
    1.1% of the fund
    -4%
  • Vanguard Index FDSVTV
    1.0% of the fund
    -2%
  • AppleAAPL
    0.9% of the fund
    -3%
  • ETF SER SolutionsOSCV
    0.9% of the fund
    -38%
  • NvidiaNVDA
    0.9% of the fund
    -4%
  • Capital Group InternationalCGIC
    0.8% of the fund
    -17%
  • State STR Spdr DOW Jones INDDIA
    0.8% of the fund
    -17%
  • First TR Exchange-Traded FDSCIO
    0.7% of the fund
    -3%
  • First TR Exchng Traded FD VIQSPT
    0.6% of the fund
    -5%
  • Fidelity Covington TrustFDMO
    0.5% of the fund
    -10%
  • Ishares TRIYW
    0.5% of the fund
    -5%
  • Vanguard Star FDSVXUS
    0.5% of the fund
    -5%
  • Vanguard BD Index FDSBIV
    0.4% of the fund
    -3%
  • Ishares TRIVE
    0.4% of the fund
    -11%
  • CaterpillarCAT
    0.3% of the fund
    -2%
  • BNY Mellon ETF TrustBKAG
    0.2% of the fund
    -58%
  • IsharesIEMG
    0.2% of the fund
    -24%
  • Ishares TREFA
    0.2% of the fund
    -10%
  • Innovator Etfs TrustEJAN
    0.2% of the fund
    -3%
  • O'Reilly AutomotiveORLY
    0.1% of the fund
    -4%
  • Wisdomtree TRDOL
    0.1% of the fund
    -37%

Sold out

Sold their entire stake.

Holdings

  • Spdr Series TrustSPYM
    Share
    3.9%
    Value
    $60m
    Shares
    683,011

    +13%

  • ETF SER SolutionsACIO
    Share
    3.5%
    Value
    $53m
    Shares
    1,157,430

    +5%

  • Invesco QQQ TRQQQ
    Share
    2.9%
    Value
    $45m
    Shares
    61,101

    Held

  • First TR Exchange Traded FDRDVY
    Share
    2.6%
    Value
    $40m
    Shares
    488,517

    Held

  • Spdr Index SHS FDSSPDW
    Share
    2.4%
    Value
    $37m
    Shares
    743,181

    Held

  • State STR Spdr S&P 500 ETF TSPY
    Share
    2.0%
    Value
    $32m
    Shares
    42,275

    +12%

  • ETF SER SolutionsDRSK
    Share
    2.0%
    Value
    $31m
    Shares
    1,085,759

    +10%

  • Spdr Series TrustSPYG
    Share
    2.0%
    Value
    $31m
    Shares
    257,653

    +8%

  • Spdr Series TrustSPYV
    Share
    1.8%
    Value
    $28m
    Shares
    463,488

    +11%

  • EA Series TrustFRDM
    Share
    1.6%
    Value
    $24m
    Shares
    335,216

    -14%

  • Pimco ETF TRPYLD
    Share
    1.5%
    Value
    $24m
    Shares
    889,771

    Held

  • First TR Exchange-Traded FDFTCB
    Share
    1.3%
    Value
    $21m
    Shares
    991,947

    +3%

  • Ishares TRIVW
    Share
    1.3%
    Value
    $20m
    Shares
    144,706

    -19%

  • Capital Group Dividend ValueCGDV
    Share
    1.3%
    Value
    $20m
    Shares
    397,262

    Held

  • Ishares TREEM
    Share
    1.2%
    Value
    $19m
    Shares
    274,373

    +13%

  • Vanguard BD Index FDSBSV
    Share
    1.2%
    Value
    $18m
    Shares
    228,811

    -31%

  • Tidal Trust IGRNY
    Share
    1.2%
    Value
    $18m
    Shares
    644,409

    Held

  • Vanguard Index FDSVUG
    Share
    1.1%
    Value
    $17m
    Shares
    202,854

    -2%

  • Vanguard Index FDSVOO
    Share
    1.1%
    Value
    $17m
    Shares
    24,663

    +4%

  • Pimco ETF TRMINT
    Share
    1.1%
    Value
    $16m
    Shares
    163,225

    -4%

  • Vanguard Index FDSVTV
    Share
    1.0%
    Value
    $15m
    Shares
    68,578

    -2%

  • AppleAAPL
    Share
    0.9%
    Value
    $15m
    Shares
    50,235

    -3%

  • First TR Exchng Traded FD VIUCON
    Share
    0.9%
    Value
    $14m
    Shares
    577,736

    Held

  • ETF SER SolutionsOSCV
    Share
    0.9%
    Value
    $14m
    Shares
    340,127

    -38%

  • NvidiaNVDA
    Share
    0.9%
    Value
    $14m
    Shares
    70,254

    -4%

  • First TR Exchange-Traded FDGRID
    Share
    0.9%
    Value
    $14m
    Shares
    72,417

    Held

  • Vanguard Tax-Managed FDSVEA
    Share
    0.9%
    Value
    $14m
    Shares
    194,806

    Held

  • Ishares TRIWM
    Share
    0.9%
    Value
    $13m
    Shares
    44,558

    +119%

  • Ishares TRIVV
    Share
    0.9%
    Value
    $13m
    Shares
    17,602

    +30%

  • Pgim ETF TRPTRB
    Share
    0.8%
    Value
    $13m
    Shares
    312,147

    Held

  • Vanguard Index FDSVTI
    Share
    0.8%
    Value
    $12m
    Shares
    33,474

    +8%

  • Capital Group InternationalCGIC
    Share
    0.8%
    Value
    $12m
    Shares
    333,462

    -17%

  • State STR Spdr DOW Jones INDDIA
    Share
    0.8%
    Value
    $12m
    Shares
    22,924

    -17%

  • Amazon.comAMZN
    Share
    0.7%
    Value
    $11m
    Shares
    46,661

    Held

  • Principal Exchange Traded FDPSC
    Share
    0.7%
    Value
    $11m
    Shares
    150,760

    New

  • First TR Exchange-Traded FDSCIO
    Share
    0.7%
    Value
    $10m
    Shares
    500,173

    -3%

  • Ssga Active ETF TRRLY
    Share
    0.7%
    Value
    $10m
    Shares
    297,150

    Held

  • Tidal Trust IIIGRNJ
    Share
    0.6%
    Value
    $10m
    Shares
    315,578

    +10%

  • Fidelity Covington TrustFESM
    Share
    0.6%
    Value
    $10m
    Shares
    196,379

    +43%

  • Blackrock ETF TrustDYNF
    Share
    0.6%
    Value
    $10m
    Shares
    140,994

    Held

  • First TR Exchange Traded FDSDVY
    Share
    0.6%
    Value
    $9m
    Shares
    216,902

    +5%

  • First TR Exchng Traded FD VIQSPT
    Share
    0.6%
    Value
    $9m
    Shares
    267,225

    -5%

  • Vanguard Charlotte FDSBNDX
    Share
    0.6%
    Value
    $9m
    Shares
    190,113

    +2%

  • Franklin Templeton ETF TRFLGV
    Share
    0.6%
    Value
    $9m
    Shares
    448,314

    +4%

  • Ishares TRIJS
    Share
    0.6%
    Value
    $9m
    Shares
    63,826

    +43%

  • Berkshire HathawayBRK-B
    Share
    0.5%
    Value
    $8m
    Shares
    16,888

    Held

  • Fidelity Covington TrustFDMO
    Share
    0.5%
    Value
    $8m
    Shares
    83,981

    -10%

  • First TR Exch Traded FD IIIFMB
    Share
    0.5%
    Value
    $8m
    Shares
    158,769

    +9%

  • Ishares TRSHY
    Share
    0.5%
    Value
    $8m
    Shares
    94,638

    +3%

  • Invesco Exch Traded FD TR IIQQQM
    Share
    0.5%
    Value
    $8m
    Shares
    25,461

    +9%

  • Ishares TRIYW
    Share
    0.5%
    Value
    $8m
    Shares
    29,777

    -5%

  • Ishares TRITOT
    Share
    0.5%
    Value
    $7m
    Shares
    44,609

    Held

  • Invesco Exch Traded FD TR IIEELV
    Share
    0.5%
    Value
    $7m
    Shares
    263,347

    +79%

  • Fidelity Covington TrustFBCG
    Share
    0.5%
    Value
    $7m
    Shares
    117,618

    +2%

  • First TR Exchng Traded FD VIQCAP
    Share
    0.5%
    Value
    $7m
    Shares
    292,821

    Held

  • RBB FDTBIL
    Share
    0.5%
    Value
    $7m
    Shares
    145,921

    +8%

  • Vanguard Star FDSVXUS
    Share
    0.5%
    Value
    $7m
    Shares
    84,880

    -5%

  • Ishares TRIYM
    Share
    0.5%
    Value
    $7m
    Shares
    39,664

    +2482%

  • IsharesEUSA
    Share
    0.5%
    Value
    $7m
    Shares
    61,853

    Held

  • Pacer FDS TRCOWZ
    Share
    0.5%
    Value
    $7m
    Shares
    113,021

    +9%

  • Vanguard BD Index FDSBIV
    Share
    0.4%
    Value
    $7m
    Shares
    89,901

    -3%

  • Select Sector Spdr TRXLK
    Share
    0.4%
    Value
    $7m
    Shares
    35,651

    +106%

  • Ishares TRIUSG
    Share
    0.4%
    Value
    $7m
    Shares
    35,104

    Held

  • Vanguard BD Index FDSBND
    Share
    0.4%
    Value
    $6m
    Shares
    87,218

    +12%

  • Vanguard Index FDSVB
    Share
    0.4%
    Value
    $6m
    Shares
    20,353

    Held

  • Ishares TRIJK
    Share
    0.4%
    Value
    $6m
    Shares
    52,297

    +636%

  • Ishares TRIVE
    Share
    0.4%
    Value
    $6m
    Shares
    26,619

    -11%

  • Innovator Etfs TrustKAUG
    Share
    0.4%
    Value
    $6m
    Shares
    208,493

    +4%

  • Fidelity Covington TrustFMDE
    Share
    0.4%
    Value
    $6m
    Shares
    145,203

    +6%

  • Ishares TRMTUM
    Share
    0.4%
    Value
    $6m
    Shares
    17,083

    Held

  • Invesco Exch Traded FD TR IISPMO
    Share
    0.4%
    Value
    $6m
    Shares
    35,945

    +6%

  • MicrosoftMSFT
    Share
    0.4%
    Value
    $6m
    Shares
    15,527

    +3%

  • Capital Group Core BalancedCGBL
    Share
    0.4%
    Value
    $6m
    Shares
    149,359

    +2%

  • Ishares TRDGRO
    Share
    0.3%
    Value
    $5m
    Shares
    71,070

    +202%

  • WalmartWMT
    Share
    0.3%
    Value
    $5m
    Shares
    46,825

    +15%

  • Vanguard Specialized FundsVIG
    Share
    0.3%
    Value
    $5m
    Shares
    22,332

    +4%

  • Ishares TRIUSB
    Share
    0.3%
    Value
    $5m
    Shares
    110,333

    +28%

  • First TR Exchng Traded FD VIQDEC
    Share
    0.3%
    Value
    $5m
    Shares
    142,252

    +3%

  • Eli LillyLLY
    Share
    0.3%
    Value
    $5m
    Shares
    4,010

    +7%

  • Schwab Strategic TRSCHP
    Share
    0.3%
    Value
    $5m
    Shares
    178,440

    +537%

  • Vanguard Intl Equity Index FVWO
    Share
    0.3%
    Value
    $5m
    Shares
    78,766

    Held

  • Ishares TRIWV
    Share
    0.3%
    Value
    $5m
    Shares
    10,724

    Held

  • CaterpillarCAT
    Share
    0.3%
    Value
    $5m
    Shares
    4,264

    -2%

  • Dimensional ETF TrustDUHP
    Share
    0.3%
    Value
    $4m
    Shares
    106,514

    +70%

  • Schwab Strategic TRSCHD
    Share
    0.3%
    Value
    $4m
    Shares
    139,657

    +4%

  • Ishares TRIYY
    Share
    0.3%
    Value
    $4m
    Shares
    23,497

    Held

  • First TR Exchng Traded FD VIBUFR
    Share
    0.3%
    Value
    $4m
    Shares
    116,937

    +4%

  • Vanguard Intl Equity Index FVEU
    Share
    0.3%
    Value
    $4m
    Shares
    47,921

    +9%

  • Vanguard BD Index FDSBLV
    Share
    0.3%
    Value
    $4m
    Shares
    57,796

    Held

  • Ishares TRICVT
    Share
    0.3%
    Value
    $4m
    Shares
    32,403

    New

  • Vanguard MUN BD FDSVTEB
    Share
    0.3%
    Value
    $4m
    Shares
    77,904

    +103%

  • Vanguard Scottsdale FDSVMBS
    Share
    0.3%
    Value
    $4m
    Shares
    83,568

    Held

  • First TR Exchange Traded FDAIRR
    Share
    0.2%
    Value
    $4m
    Shares
    28,676

    +3%

  • AlphabetGOOG
    Share
    0.2%
    Value
    $4m
    Shares
    10,784

    +24%

  • First TR Exchng Traded FD VIGJAN
    Share
    0.2%
    Value
    $4m
    Shares
    84,569

    Held

  • Timothy PlanTPLC
    Share
    0.2%
    Value
    $4m
    Shares
    75,184

    +6%

  • Ishares TRUSMV
    Share
    0.2%
    Value
    $4m
    Shares
    38,426

    +2%

  • BNY Mellon ETF TrustBKAG
    Share
    0.2%
    Value
    $4m
    Shares
    88,101

    -58%

  • Vaneck ETF TrustSMH
    Share
    0.2%
    Value
    $4m
    Shares
    5,560

    +16%

  • Innovator Etfs TrustBALT
    Share
    0.2%
    Value
    $4m
    Shares
    106,050

    +141%

Showing the largest 100 of 589.

Over time and by industry

Value over time

Jun '25
 
Dec '25
 
Jun '26

Value is up 37.4% since 30 June 2025.

Where the money is

Technology3.3%
Retail & consumer1.3%
Financial services1.3%
Industrials1.2%
Media & telecom1.0%
Everyday goods0.8%
Health care0.7%
Energy0.2%
Real estate0.2%
Utilities0.1%
Materials0.1%
Other89.9%

From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.