High Falls Advisors
ROCHESTER, NYfiles as High Falls Advisors, Inc
$494m in 144 US stocks at the end of 31 December 2025. The top 10 are 59.4% of the money. It changed about 7.1% of the portfolio this quarter.
Value
$494m
Stocks
144
Top 10 share
59.4%
Turnover
7.1%
What changed this quarter
New
Bought for the first time this quarter.
- Ishares TRSYSB0.2% of the fund
- Invesco Exch Traded FD TR IISPMO<0.1% of the fund
- Ishares TRIBHG<0.1% of the fund
- J P Morgan Exchange Traded FJEPQ<0.1% of the fund
- Ishares TRVLUE<0.1% of the fund
- Vaneck ETF TrustEMLC<0.1% of the fund
- GE VernovaGEV<0.1% of the fund
Added
Bought more of a stock they already held.
- Ishares TRIVE7.2% of the fund+42%
- Blackrock ETF TrustDYNF7.0% of the fund+3%
- IsharesIEMG5.5% of the fund+25%
- Ishares TROEF5.2% of the fund+6%
- Ishares TRMBB2.9% of the fund+4%
- Blackrock ETF TrustTHRO2.6% of the fund+2%
- Blackrock ETF TrustBAI2.6% of the fund+14%
- Ishares TRMTUM2.5% of the fund+61%
- Blackrock ETF Trust IIBINC2.1% of the fund+5%
- Ishares TRIAGG1.9% of the fund+5%
- Ishares TRMUB1.4% of the fund+8%
- Ishares TRITA1.1% of the fund+17%
- Ishares TREMB0.8% of the fund+4%
- Ishares TRGOVT0.4% of the fund+8%
- ExxonMobil HoldingsXOM0.2% of the fund+9%
- Ishares TRIEV0.2% of the fund+3%
- Ishares TRTLT0.2% of the fund+227%
- OracleORCL0.1% of the fund+2%
- World Gold TRGLDM0.1% of the fund+6%
- Ishares TRICVT0.1% of the fund+34%
- Capital Group Growth ETFCGGR0.1% of the fund+14%
- Fidelity Merrimack STR TRFSEC0.1% of the fund+5%
- Ishares TRIGEB0.1% of the fund+7%
- Ishares TRIWD<0.1% of the fund+4%
- Ishares TRITOT<0.1% of the fund+7%
Cut
Sold some of their stake.
- Ishares TRIUSB9.0% of the fund-3%
- Ishares TREFV4.7% of the fund-14%
- AppleAAPL3.0% of the fund-7%
- Ishares TRQUAL3.0% of the fund-45%
- Vanguard MUN BD FDSVTEB1.3% of the fund-6%
- Invesco QQQ TRQQQ0.8% of the fund-30%
- NvidiaNVDA0.7% of the fund-2%
- MicrosoftMSFT0.7% of the fund-5%
- State STR Spdr S&P 500 ETF TSPY0.6% of the fund-19%
- VisaV0.5% of the fund-3%
- Ishares TRIYW0.4% of the fund-30%
- JPMorgan ChaseJPM0.4% of the fund-13%
- Ishares TREFG0.3% of the fund-54%
- Spdr Series TrustSDY0.3% of the fund-22%
- Blackrock ETF Trust IIHIMU0.3% of the fund-13%
- State STR Spdr S&P Midcap 40MDY0.2% of the fund-5%
- Ishares TRAOA0.2% of the fund-4%
- Amazon.comAMZN0.2% of the fund-3%
- BroadcomAVGO0.2% of the fund-6%
- Ishares TRDVY0.2% of the fund-35%
- Ishares TRUSMV0.2% of the fund-7%
- Ishares TRAOR0.2% of the fund-12%
- IsharesEMXC0.2% of the fund-8%
- Eli LillyLLY0.1% of the fund-8%
- Vanguard World FDVGT0.1% of the fund-6%
Sold out
Sold their entire stake.
- DeereDE-100%
- Ishares TR-100%
- American Centy ETF TRFDG-100%
- MerckMRK-100%
- Fidelity Covington TrustFLRG-100%
- International Business MachinesIBM-100%
- Procter & GamblePG-100%
- IsharesACWV-100%
- Home DepotHD-100%
Holdings
- Ishares TRIUSB
- Share
- 9.0%
- Value
- $44m
- Shares
- 949,545
-3%
- Ishares TRIVV
- Share
- 8.4%
- Value
- $42m
- Shares
- 60,629
Held
- Ishares TRIVE
- Share
- 7.2%
- Value
- $35m
- Shares
- 166,772
+42%
- Blackrock ETF TrustDYNF
- Share
- 7.0%
- Value
- $35m
- Shares
- 567,822
+3%
- Ishares TRIVW
- Share
- 6.0%
- Value
- $29m
- Shares
- 239,321
Held
- IsharesIEMG
- Share
- 5.5%
- Value
- $27m
- Shares
- 406,202
+25%
- Ishares TROEF
- Share
- 5.2%
- Value
- $26m
- Shares
- 74,369
+6%
- Ishares TREFV
- Share
- 4.7%
- Value
- $23m
- Shares
- 321,564
-14%
- Ishares TRTLH
- Share
- 3.5%
- Value
- $18m
- Shares
- 172,268
Held
- Ishares TRQUAL
- Share
- 3.0%
- Value
- $15m
- Shares
- 73,422
-45%
- Ishares TRMBB
- Share
- 2.9%
- Value
- $14m
- Shares
- 148,287
+4%
- Blackrock ETF TrustTHRO
- Share
- 2.6%
- Value
- $13m
- Shares
- 336,400
+2%
- Blackrock ETF TrustBAI
- Share
- 2.6%
- Value
- $13m
- Shares
- 386,610
+14%
- Ishares TRMTUM
- Share
- 2.5%
- Value
- $12m
- Shares
- 49,463
+61%
- Blackrock ETF Trust IIBINC
- Share
- 2.1%
- Value
- $10m
- Shares
- 196,352
+5%
- Ishares Gold TRIAU
- Share
- 2.0%
- Value
- $10m
- Shares
- 122,904
Held
- Ishares TRIAGG
- Share
- 1.9%
- Value
- $9m
- Shares
- 188,334
+5%
- Ishares TRMUB
- Share
- 1.4%
- Value
- $7m
- Shares
- 66,390
+8%
- Vanguard MUN BD FDSVTEB
- Share
- 1.3%
- Value
- $6m
- Shares
- 124,241
-6%
- Ishares TRITA
- Share
- 1.1%
- Value
- $5m
- Shares
- 24,514
+17%
- Invesco QQQ TRQQQ
- Share
- 0.8%
- Value
- $4m
- Shares
- 6,605
-30%
- Ishares TREMB
- Share
- 0.8%
- Value
- $4m
- Shares
- 39,852
+4%
- State STR Spdr S&P 500 ETF TSPY
- Share
- 0.6%
- Value
- $3m
- Shares
- 4,377
-19%
- Ishares TRESGU
- Share
- 0.5%
- Value
- $3m
- Shares
- 17,673
Held
- Ishares TRIYW
- Share
- 0.4%
- Value
- $2m
- Shares
- 9,487
-30%
- Ishares TRGOVT
- Share
- 0.4%
- Value
- $2m
- Shares
- 78,546
+8%
- Ishares TREFG
- Share
- 0.3%
- Value
- $2m
- Shares
- 13,483
-54%
- Spdr Series TrustSDY
- Share
- 0.3%
- Value
- $1m
- Shares
- 10,499
-22%
- Ishares TRIWF
- Share
- 0.3%
- Value
- $1m
- Shares
- 2,828
Held
- Blackrock ETF Trust IIHIMU
- Share
- 0.3%
- Value
- $1m
- Shares
- 25,728
-13%
- Ishares TRSYSB
- Share
- 0.2%
- Value
- $1m
- Shares
- 13,567
New
- State STR Spdr S&P Midcap 40MDY
- Share
- 0.2%
- Value
- $1m
- Shares
- 1,902
-5%
- Ishares TRIVLU
- Share
- 0.2%
- Value
- $1m
- Shares
- 28,977
Held
- Ishares TRAOA
- Share
- 0.2%
- Value
- $986,363
- Shares
- 11,013
-4%
- Ishares TRIEV
- Share
- 0.2%
- Value
- $921,039
- Shares
- 13,426
+3%
- Ishares TRDVY
- Share
- 0.2%
- Value
- $864,950
- Shares
- 6,128
-35%
- Ishares TRUSMV
- Share
- 0.2%
- Value
- $858,028
- Shares
- 9,112
-7%
- Ishares TRTLT
- Share
- 0.2%
- Value
- $819,203
- Shares
- 9,399
+227%
- Ishares TRAOR
- Share
- 0.2%
- Value
- $812,321
- Shares
- 12,495
-12%
- IsharesEMXC
- Share
- 0.2%
- Value
- $761,849
- Shares
- 10,482
-8%
- Berkshire Hathaway INC DELBRK-A
- Share
- 0.2%
- Value
- $754,800
- Shares
- 1
Held
- Vanguard World FDVGT
- Share
- 0.1%
- Value
- $603,024
- Shares
- 800
-6%
- World Gold TRGLDM
- Share
- 0.1%
- Value
- $594,854
- Shares
- 6,968
+6%
- ARM HoldingsARM
- Share
- 0.1%
- Value
- $590,274
- Shares
- 5,400
Held
- Ishares TRICVT
- Share
- 0.1%
- Value
- $566,460
- Shares
- 5,751
+34%
- Capital Group Growth ETFCGGR
- Share
- 0.1%
- Value
- $553,226
- Shares
- 12,440
+14%
- Fidelity Merrimack STR TRFSEC
- Share
- 0.1%
- Value
- $543,014
- Shares
- 12,305
+5%
- Ishares TRIGEB
- Share
- 0.1%
- Value
- $513,317
- Shares
- 11,242
+7%
- Ishares TRLQD
- Share
- 0.1%
- Value
- $509,473
- Shares
- 4,624
-19%
- Ishares TRQLTA
- Share
- 0.1%
- Value
- $494,449
- Shares
- 10,282
-40%
- Ishares TRIWD
- Share
- <0.1%
- Value
- $488,194
- Shares
- 2,321
+4%
- Capital Group Core Equity ETCGUS
- Share
- <0.1%
- Value
- $479,783
- Shares
- 11,926
-20%
- Spdr Gold TRGLD
- Share
- <0.1%
- Value
- $477,968
- Shares
- 1,206
Held
- Ishares TRACWX
- Share
- <0.1%
- Value
- $476,707
- Shares
- 7,101
Held
- Ishares TRIGM
- Share
- <0.1%
- Value
- $474,922
- Shares
- 3,677
Held
- Ishares TRIJH
- Share
- <0.1%
- Value
- $459,699
- Shares
- 6,965
-14%
- Ishares TRITOT
- Share
- <0.1%
- Value
- $459,601
- Shares
- 3,091
+7%
- Ishares TRDGRO
- Share
- <0.1%
- Value
- $458,092
- Shares
- 6,599
Held
- Fidelity Covington TrustFDEV
- Share
- <0.1%
- Value
- $456,338
- Shares
- 13,185
-13%
- Ishares TRIUSG
- Share
- <0.1%
- Value
- $450,247
- Shares
- 2,681
-43%
- Spdr Series TrustSPYM
- Share
- <0.1%
- Value
- $415,421
- Shares
- 5,179
+2%
- Ishares TRDMAX
- Share
- <0.1%
- Value
- $396,383
- Shares
- 14,863
+5%
- Ishares TRIXN
- Share
- <0.1%
- Value
- $393,315
- Shares
- 3,746
-18%
- Ishares TRIEF
- Share
- <0.1%
- Value
- $390,608
- Shares
- 4,062
-5%
- Fidelity Covington TrustFIVA
- Share
- <0.1%
- Value
- $375,104
- Shares
- 10,958
+29%
- Fidelity Covington TrustFDRR
- Share
- <0.1%
- Value
- $370,802
- Shares
- 6,077
+38%
- Blackrock ETF Trust IICLOA
- Share
- <0.1%
- Value
- $368,050
- Shares
- 7,113
+36%
- Capital Group Dividend ValueCGDV
- Share
- <0.1%
- Value
- $359,257
- Shares
- 8,232
Held
- Fidelity Covington TrustFDMO
- Share
- <0.1%
- Value
- $356,181
- Shares
- 4,242
-13%
- Capital Group Core BalancedCGBL
- Share
- <0.1%
- Value
- $355,561
- Shares
- 10,064
+4%
- Ishares TRIWO
- Share
- <0.1%
- Value
- $346,065
- Shares
- 1,071
-36%
- Ishares TRIWB
- Share
- <0.1%
- Value
- $344,701
- Shares
- 923
+3%
- Ishares TRIWP
- Share
- <0.1%
- Value
- $339,589
- Shares
- 2,480
-14%
- Fidelity Merrimack STR TRFBND
- Share
- <0.1%
- Value
- $338,120
- Shares
- 7,344
+5%
- Vanguard Index FDSVV
- Share
- <0.1%
- Value
- $337,780
- Shares
- 1,073
Held
- Invesco Exchange Traded FD TRSP
- Share
- <0.1%
- Value
- $336,666
- Shares
- 1,757
-2%
- Ishares TRIJR
- Share
- <0.1%
- Value
- $334,888
- Shares
- 2,787
-13%
- Ishares TRIBHF
- Share
- <0.1%
- Value
- $333,781
- Shares
- 14,462
+14%
- Fidelity Merrimack STR TRFCOR
- Share
- <0.1%
- Value
- $332,919
- Shares
- 6,960
+5%
| Company | Share of fund | Value | Shares | Change |
|---|---|---|---|---|
| Ishares TRIUSB | 9.0% | $44m | 949,545 | -3% |
| Ishares TRIVV | 8.4% | $42m | 60,629 | Held |
| Ishares TRIVE | 7.2% | $35m | 166,772 | +42% |
| Blackrock ETF TrustDYNF | 7.0% | $35m | 567,822 | +3% |
| Ishares TRIVW | 6.0% | $29m | 239,321 | Held |
| IsharesIEMG | 5.5% | $27m | 406,202 | +25% |
| Ishares TROEF | 5.2% | $26m | 74,369 | +6% |
| Ishares TREFV | 4.7% | $23m | 321,564 | -14% |
| Ishares TRTLH | 3.5% | $18m | 172,268 | Held |
| AppleAAPL | 3.0% | $15m | 54,654 | -7% |
| Ishares TRQUAL | 3.0% | $15m | 73,422 | -45% |
| Ishares TRMBB | 2.9% | $14m | 148,287 | +4% |
| Blackrock ETF TrustTHRO | 2.6% | $13m | 336,400 | +2% |
| Blackrock ETF TrustBAI | 2.6% | $13m | 386,610 | +14% |
| Ishares TRMTUM | 2.5% | $12m | 49,463 | +61% |
| Blackrock ETF Trust IIBINC | 2.1% | $10m | 196,352 | +5% |
| Ishares Gold TRIAU | 2.0% | $10m | 122,904 | Held |
| Ishares TRIAGG | 1.9% | $9m | 188,334 | +5% |
| Ishares TRMUB | 1.4% | $7m | 66,390 | +8% |
| Vanguard MUN BD FDSVTEB | 1.3% | $6m | 124,241 | -6% |
| Ishares TRITA | 1.1% | $5m | 24,514 | +17% |
| Invesco QQQ TRQQQ | 0.8% | $4m | 6,605 | -30% |
| Ishares TREMB | 0.8% | $4m | 39,852 | +4% |
| NvidiaNVDA | 0.7% | $3m | 18,193 | -2% |
| MicrosoftMSFT | 0.7% | $3m | 6,955 | -5% |
| CaterpillarCAT | 0.6% | $3m | 5,344 | Held |
| State STR Spdr S&P 500 ETF TSPY | 0.6% | $3m | 4,377 | -19% |
| Ishares TRESGU | 0.5% | $3m | 17,673 | Held |
| VisaV | 0.5% | $2m | 6,648 | -3% |
| Ishares TRIYW | 0.4% | $2m | 9,487 | -30% |
| JPMorgan ChaseJPM | 0.4% | $2m | 5,827 | -13% |
| Ishares TRGOVT | 0.4% | $2m | 78,546 | +8% |
| Ishares TREFG | 0.3% | $2m | 13,483 | -54% |
| Spdr Series TrustSDY | 0.3% | $1m | 10,499 | -22% |
| Ishares TRIWF | 0.3% | $1m | 2,828 | Held |
| Blackrock ETF Trust IIHIMU | 0.3% | $1m | 25,728 | -13% |
| Taiwan Semiconductor ManufacturingTSM | 0.2% | $1m | 4,030 | Held |
| Ishares TRSYSB | 0.2% | $1m | 13,567 | New |
| State STR Spdr S&P Midcap 40MDY | 0.2% | $1m | 1,902 | -5% |
| Ishares TRIVLU | 0.2% | $1m | 28,977 | Held |
| ExxonMobil HoldingsXOM | 0.2% | $993,113 | 8,253 | +9% |
| Ishares TRAOA | 0.2% | $986,363 | 11,013 | -4% |
| Amazon.comAMZN | 0.2% | $972,335 | 4,213 | -3% |
| WalmartWMT | 0.2% | $960,260 | 8,619 | Held |
| Ishares TRIEV | 0.2% | $921,039 | 13,426 | +3% |
| BroadcomAVGO | 0.2% | $917,642 | 2,651 | -6% |
| Micron TechnologyMU | 0.2% | $897,983 | 3,146 | Held |
| Ishares TRDVY | 0.2% | $864,950 | 6,128 | -35% |
| Ishares TRUSMV | 0.2% | $858,028 | 9,112 | -7% |
| Ishares TRTLT | 0.2% | $819,203 | 9,399 | +227% |
| Ishares TRAOR | 0.2% | $812,321 | 12,495 | -12% |
| IsharesEMXC | 0.2% | $761,849 | 10,482 | -8% |
| Berkshire Hathaway INC DELBRK-A | 0.2% | $754,800 | 1 | Held |
| OracleORCL | 0.1% | $689,981 | 3,540 | +2% |
| Eli LillyLLY | 0.1% | $606,884 | 565 | -8% |
| Vanguard World FDVGT | 0.1% | $603,024 | 800 | -6% |
| World Gold TRGLDM | 0.1% | $594,854 | 6,968 | +6% |
| ARM HoldingsARM | 0.1% | $590,274 | 5,400 | Held |
| Ishares TRICVT | 0.1% | $566,460 | 5,751 | +34% |
| PaychexPAYX | 0.1% | $555,429 | 4,951 | -13% |
| Capital Group Growth ETFCGGR | 0.1% | $553,226 | 12,440 | +14% |
| Fidelity Merrimack STR TRFSEC | 0.1% | $543,014 | 12,305 | +5% |
| Ishares TRIGEB | 0.1% | $513,317 | 11,242 | +7% |
| TeslaTSLA | 0.1% | $510,432 | 1,135 | Held |
| Ishares TRLQD | 0.1% | $509,473 | 4,624 | -19% |
| CorningGLW | 0.1% | $506,577 | 5,785 | Held |
| Ishares TRQLTA | 0.1% | $494,449 | 10,282 | -40% |
| Ishares TRIWD | <0.1% | $488,194 | 2,321 | +4% |
| Capital Group Core Equity ETCGUS | <0.1% | $479,783 | 11,926 | -20% |
| Spdr Gold TRGLD | <0.1% | $477,968 | 1,206 | Held |
| Ishares TRACWX | <0.1% | $476,707 | 7,101 | Held |
| Ishares TRIGM | <0.1% | $474,922 | 3,677 | Held |
| Ishares TRIJH | <0.1% | $459,699 | 6,965 | -14% |
| Ishares TRITOT | <0.1% | $459,601 | 3,091 | +7% |
| Ishares TRDGRO | <0.1% | $458,092 | 6,599 | Held |
| Fidelity Covington TrustFDEV | <0.1% | $456,338 | 13,185 | -13% |
| Ishares TRIUSG | <0.1% | $450,247 | 2,681 | -43% |
| AlphabetGOOG | <0.1% | $428,341 | 1,365 | Held |
| Spdr Series TrustSPYM | <0.1% | $415,421 | 5,179 | +2% |
| AlphabetGOOGL | <0.1% | $413,373 | 1,321 | Held |
| Ishares TRDMAX | <0.1% | $396,383 | 14,863 | +5% |
| Ishares TRIXN | <0.1% | $393,315 | 3,746 | -18% |
| Ishares TRIEF | <0.1% | $390,608 | 4,062 | -5% |
| IntuitINTU | <0.1% | $378,110 | 571 | Held |
| Fidelity Covington TrustFIVA | <0.1% | $375,104 | 10,958 | +29% |
| Fidelity Covington TrustFDRR | <0.1% | $370,802 | 6,077 | +38% |
| Blackrock ETF Trust IICLOA | <0.1% | $368,050 | 7,113 | +36% |
| Capital Group Dividend ValueCGDV | <0.1% | $359,257 | 8,232 | Held |
| Fidelity Covington TrustFDMO | <0.1% | $356,181 | 4,242 | -13% |
| Capital Group Core BalancedCGBL | <0.1% | $355,561 | 10,064 | +4% |
| Ishares TRIWO | <0.1% | $346,065 | 1,071 | -36% |
| Ishares TRIWB | <0.1% | $344,701 | 923 | +3% |
| Lockheed MartinLMT | <0.1% | $339,596 | 702 | -21% |
| Ishares TRIWP | <0.1% | $339,589 | 2,480 | -14% |
| Fidelity Merrimack STR TRFBND | <0.1% | $338,120 | 7,344 | +5% |
| Vanguard Index FDSVV | <0.1% | $337,780 | 1,073 | Held |
| Invesco Exchange Traded FD TRSP | <0.1% | $336,666 | 1,757 | -2% |
| Ishares TRIJR | <0.1% | $334,888 | 2,787 | -13% |
| Ishares TRIBHF | <0.1% | $333,781 | 14,462 | +14% |
| Fidelity Merrimack STR TRFCOR | <0.1% | $332,919 | 6,960 | +5% |
Showing the largest 100 of 144.
Over time and by industry
Value over time
Jun '25
Dec '25
Value is up 9.2% since 30 June 2025.
Where the money is
Technology5.5%
Industrials0.9%
Financial services0.9%
Retail & consumer0.3%
Health care0.3%
Everyday goods0.2%
Media & telecom0.2%
Energy0.2%
Utilities0.1%
Other91.4%
From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.