Holland Advisory Services
ORMOND BEACH, FLfiles as Holland Advisory Services, Inc.
$91m in 49 US stocks at the end of 30 June 2026. The top 10 are 79.6% of the money. It changed about 11.8% of the portfolio this quarter.
Value
$91m
Stocks
49
Top 10 share
79.6%
Turnover
11.8%
What changed this quarter
New
Bought for the first time this quarter.
- Fidelity Covington TrustFIVA7.8% of the fund
- Vaneck ETF TrustSMH1.4% of the fund
- IntelINTC0.3% of the fund
- CarnivalCCL0.3% of the fund
- Ishares TRSOXX0.3% of the fund
- State STR Spdr DOW Jones INDDIA0.2% of the fund
- Amazon.comAMZN0.2% of the fund
Added
Bought more of a stock they already held.
- NvidiaNVDA0.7% of the fund+61%
- ChevronCVX0.5% of the fund+2%
- VisaV0.3% of the fund+10%
Cut
Sold some of their stake.
- Ishares TRIVV25.9% of the fund-5%
- Ishares TRIJR12.6% of the fund-3%
- Philip Morris InternationalPM1.3% of the fund-4%
- JPMorgan ChaseJPM1.3% of the fund-5%
- Dell TechnologiesDELL1.3% of the fund-4%
- Ishares TRIWP1.3% of the fund-9%
- Vanguard Index FDSVTV0.7% of the fund-4%
- Ishares TRIVW0.6% of the fund-8%
- AmgenAMGN0.5% of the fund-8%
- Cisco SystemsCSCO0.5% of the fund-5%
- Ishares TRIWS0.5% of the fund-4%
- Ishares TRIWO0.4% of the fund-10%
- Vanguard Specialized FundsVIG0.4% of the fund-16%
- International Business MachinesIBM0.3% of the fund-13%
Sold out
Sold their entire stake.
- Fidelity Wise Origin BitcoinFBTC-100%
- Carnival-100%
- Southern CompanySO-100%
- Rio TintoRIO-100%
- ComcastCMCSA-100%
Holdings
- Ishares TRIVV
- Share
- 25.9%
- Value
- $23m
- Shares
- 31,353
-5%
- Ishares TRIJH
- Share
- 22.4%
- Value
- $20m
- Shares
- 262,847
Held
- Ishares TRIJR
- Share
- 12.6%
- Value
- $11m
- Shares
- 76,654
-3%
- Fidelity Covington TrustFIVA
- Share
- 7.8%
- Value
- $7m
- Shares
- 184,197
New
- Vanguard Index FDSVTI
- Share
- 3.1%
- Value
- $3m
- Shares
- 7,567
Held
- Vaneck ETF TrustSMH
- Share
- 1.4%
- Value
- $1m
- Shares
- 1,876
New
- Ishares TRIWP
- Share
- 1.3%
- Value
- $1m
- Shares
- 8,044
-9%
- Ishares TRIEFA
- Share
- 1.2%
- Value
- $1m
- Shares
- 11,016
Held
- Vanguard Index FDSVTV
- Share
- 0.7%
- Value
- $612,186
- Shares
- 2,809
-4%
- Ishares TRIVW
- Share
- 0.6%
- Value
- $516,449
- Shares
- 3,755
-8%
- Ishares TRIWS
- Share
- 0.5%
- Value
- $441,983
- Shares
- 2,685
-4%
- Ishares TRIWO
- Share
- 0.4%
- Value
- $356,401
- Shares
- 905
-10%
- Vanguard Specialized FundsVIG
- Share
- 0.4%
- Value
- $354,930
- Shares
- 1,500
-16%
- Vanguard Index FDSVBR
- Share
- 0.4%
- Value
- $345,604
- Shares
- 1,422
Held
- Select Sector Spdr TRXLF
- Share
- 0.4%
- Value
- $341,496
- Shares
- 6,370
Held
- Invesco QQQ TRQQQ
- Share
- 0.3%
- Value
- $261,585
- Shares
- 355
Held
- Ishares TRSOXX
- Share
- 0.3%
- Value
- $249,896
- Shares
- 390
New
- Ishares TRIJJ
- Share
- 0.3%
- Value
- $240,298
- Shares
- 1,627
Held
- State STR Spdr DOW Jones INDDIA
- Share
- 0.2%
- Value
- $224,423
- Shares
- 430
New
| Company | Share of fund | Value | Shares | Change |
|---|---|---|---|---|
| Ishares TRIVV | 25.9% | $23m | 31,353 | -5% |
| Ishares TRIJH | 22.4% | $20m | 262,847 | Held |
| Ishares TRIJR | 12.6% | $11m | 76,654 | -3% |
| Fidelity Covington TrustFIVA | 7.8% | $7m | 184,197 | New |
| Vanguard Index FDSVTI | 3.1% | $3m | 7,567 | Held |
| AppleAAPL | 2.4% | $2m | 7,524 | Held |
| MicrosoftMSFT | 1.4% | $1m | 3,302 | Held |
| Vaneck ETF TrustSMH | 1.4% | $1m | 1,876 | New |
| Philip Morris InternationalPM | 1.3% | $1m | 6,711 | -4% |
| JPMorgan ChaseJPM | 1.3% | $1m | 3,663 | -5% |
| Dell TechnologiesDELL | 1.3% | $1m | 2,731 | -4% |
| Ishares TRIWP | 1.3% | $1m | 8,044 | -9% |
| Ishares TRIEFA | 1.2% | $1m | 11,016 | Held |
| CaterpillarCAT | 1.0% | $920,966 | 865 | Held |
| WalmartWMT | 0.9% | $777,653 | 6,866 | Held |
| McDonald'sMCD | 0.8% | $682,065 | 2,523 | Held |
| ExxonMobil HoldingsXOM | 0.7% | $676,080 | 4,945 | Held |
| NvidiaNVDA | 0.7% | $650,771 | 3,252 | +61% |
| Johnson & JohnsonJNJ | 0.7% | $617,175 | 2,430 | Held |
| Vanguard Index FDSVTV | 0.7% | $612,186 | 2,809 | -4% |
| Altria GroupMO | 0.6% | $554,769 | 7,710 | Held |
| Procter & GamblePG | 0.6% | $548,714 | 3,742 | Held |
| Ishares TRIVW | 0.6% | $516,449 | 3,755 | -8% |
| AmgenAMGN | 0.5% | $490,457 | 1,354 | -8% |
| Cisco SystemsCSCO | 0.5% | $477,588 | 4,066 | -5% |
| Mondelez InternationalMDLZ | 0.5% | $446,689 | 7,723 | Held |
| ChevronCVX | 0.5% | $445,764 | 2,689 | +2% |
| Ishares TRIWS | 0.5% | $441,983 | 2,685 | -4% |
| Brown & BrownBRO | 0.5% | $413,262 | 6,442 | Held |
| HubbellHUBB | 0.4% | $401,152 | 767 | Held |
| Ishares TRIWO | 0.4% | $356,401 | 905 | -10% |
| Vanguard Specialized FundsVIG | 0.4% | $354,930 | 1,500 | -16% |
| Vanguard Index FDSVBR | 0.4% | $345,604 | 1,422 | Held |
| Select Sector Spdr TRXLF | 0.4% | $341,496 | 6,370 | Held |
| Pinnacle West CapitalPNW | 0.4% | $318,432 | 2,976 | Held |
| VisaV | 0.3% | $310,695 | 906 | +10% |
| MerckMRK | 0.3% | $303,304 | 2,360 | Held |
| International Business MachinesIBM | 0.3% | $288,101 | 1,025 | -13% |
| IntelINTC | 0.3% | $287,180 | 2,057 | New |
| Travelers CompaniesTRV | 0.3% | $283,903 | 860 | Held |
| Invesco QQQ TRQQQ | 0.3% | $261,585 | 355 | Held |
| CarnivalCCL | 0.3% | $258,146 | 9,036 | New |
| 3MMMM | 0.3% | $256,806 | 1,586 | Held |
| Bank of AmericaBAC | 0.3% | $251,319 | 4,411 | Held |
| Ishares TRSOXX | 0.3% | $249,896 | 390 | New |
| Ishares TRIJJ | 0.3% | $240,298 | 1,627 | Held |
| Walt DisneyDIS | 0.3% | $240,026 | 2,494 | Held |
| State STR Spdr DOW Jones INDDIA | 0.2% | $224,423 | 430 | New |
| Amazon.comAMZN | 0.2% | $208,786 | 876 | New |
Over time and by industry
Value over time
Jun '25
Dec '25
Jun '26
Value is up 32.2% since 30 June 2025.
Where the money is
Technology6.9%
Everyday goods3.9%
Financial services2.7%
Industrials1.7%
Health care1.6%
Retail & consumer1.3%
Energy1.2%
Utilities0.4%
Media & telecom0.3%
Other80.0%
From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.