Sterling Financial Group

PASADENA, CAfiles as Sterling Financial Group, Inc.

$316m in 73 US stocks at the end of 30 September 2025. The top 10 are 75.8% of the money. It changed about 13.1% of the portfolio this quarter.

Value

$316m

Stocks

Top 10 share

75.8%

Turnover

13.1%

What changed this quarter

New

Bought for the first time this quarter.

Invesco Exch TRD SLF IDX FDBSMY
0.2% of the fund
Invesco Exch TRD SLF IDX FDBSCY
0.2% of the fund
Invesco Exch TRD SLF IDX FDBSCT
0.1% of the fund
Invesco Exch TRD SLF IDX FDBSCR
0.1% of the fund
Invesco Exch TRD SLF IDX FDBSCQ
0.1% of the fund
Invesco Exch TRD SLF IDX FD
0.1% of the fund
BlackRockBLK
<0.1% of the fund

Added

Bought more of a stock they already held.

Invesco Exchange Traded FD TSPHQ
12.9% of the fund
+6%
Amplify ETF TRDIVO
10.8% of the fund
+9%
Ishares TRINTF
9.2% of the fund
+30%
Invesco Exch TRD SLF IDX FDBSCS
6.4% of the fund
+34%
Invesco Exch TRD SLF IDX FDBSCW
6.3% of the fund
+60%
Amplify ETF TRIDVO
6.2% of the fund
+20%
Invesco Exch TRD SLF IDX FDBSMT
1.5% of the fund
+124%
Invesco Exchange Traded FD TXSMO
1.5% of the fund
+1515%
Invesco Exch TRD SLF IDX FDBSSX
1.2% of the fund
+44%
Grayscale Ethereum Staking EETHE
0.5% of the fund
+257%
StrategyMSTR
0.4% of the fund
+17%
Invesco Exch TRD SLF IDX FDBSMU
0.2% of the fund
+28%
Invesco Exch TRD SLF IDX FDBSMS
0.2% of the fund
+65%
ChevronCVX
0.2% of the fund
+12%
Invesco Exch TRD SLF IDX FDBSMR
0.2% of the fund
+54%
Invesco Exch TRD SLF IDX FDBSMQ
0.2% of the fund
+44%
Invesco
0.2% of the fund
+20%
Invesco Exch TRD SLF IDX FDBSCU
0.1% of the fund
+117%
Invesco Exch TRD SLF IDX FDBSCV
0.1% of the fund
+12%

Cut

Sold some of their stake.

J P Morgan Exchange Traded FJGRO
10.1% of the fund
-4%
Ishares TRIBHF
8.0% of the fund
-10%
AppleAAPL
4.1% of the fund
-4%
Invesco Actively Managed EXCGSY
1.7% of the fund
-8%
Dimensional ETF TrustDFAU
1.3% of the fund
-5%
J P Morgan Exchange Traded FJMST
0.9% of the fund
-15%
NvidiaNVDA
0.9% of the fund
-2%
MicrosoftMSFT
0.7% of the fund
-3%
Amazon.comAMZN
0.6% of the fund
-15%
TeslaTSLA
0.4% of the fund
-2%
Invesco Exch TRD SLF IDX FDBSMW
0.3% of the fund
-38%
Meta PlatformsMETA
0.3% of the fund
-5%
Invesco Exch TRD SLF IDX FDBSMV
0.2% of the fund
-32%
Empire ST Rlty OP L PESBA
0.2% of the fund
-9%
BroadcomAVGO
0.2% of the fund
-5%
Invesco Exch TRD SLF IDX FDBSCX
0.2% of the fund
-29%
Union PacificUNP
0.1% of the fund
-4%
VisaV
0.1% of the fund
-7%
Home DepotHD
0.1% of the fund
-2%
Eli LillyLLY
<0.1% of the fund
-6%
PepsiCoPEP
<0.1% of the fund
-35%
Spdr Series TrustSPLB
<0.1% of the fund
-99%
QualcommQCOM
<0.1% of the fund
-3%

Sold out

Sold their entire stake.

Spdr Series TrustTFI
-100%
Ishares Bitcoin Trust ETFIBIT
-100%
Goldman Sachs ETF TRGSLC
-100%
Boston ScientificBSX
-100%
NetflixNFLX
-100%

Holdings

Invesco Exchange Traded FD TSPHQ
Share
12.9%
Value
$41m
Shares
554,026
+6%
Amplify ETF TRDIVO
Share
10.8%
Value
$34m
Shares
765,866
+9%
J P Morgan Exchange Traded FJGRO
Share
10.1%
Value
$32m
Shares
339,850
-4%
Ishares TRINTF
Share
9.2%
Value
$29m
Shares
808,140
+30%
Ishares TRIBHF
Share
8.0%
Value
$25m
Shares
1,084,888
-10%
Invesco Exch TRD SLF IDX FDBSCS
Share
6.4%
Value
$20m
Shares
977,025
+34%
Invesco Exch TRD SLF IDX FDBSCW
Share
6.3%
Value
$20m
Shares
954,762
+60%
Amplify ETF TRIDVO
Share
6.2%
Value
$20m
Shares
528,577
+20%
AppleAAPL
Share
4.1%
Value
$13m
Shares
51,040
-4%
Invesco Actively Managed EXCGSY
Share
1.7%
Value
$5m
Shares
108,261
-8%
Invesco Exch TRD SLF IDX FDBSMT
Share
1.5%
Value
$5m
Shares
206,991
+124%
Invesco Exchange Traded FD TXSMO
Share
1.5%
Value
$5m
Shares
62,384
+1515%
Cigna GroupCI
Share
1.4%
Value
$5m
Shares
15,753
Held
State STR Spdr S&P 500 ETF TSPY
Share
1.4%
Value
$4m
Shares
6,413
Held
Dimensional ETF TrustDFAU
Share
1.3%
Value
$4m
Shares
86,506
-5%
Invesco Exch TRD SLF IDX FDBSSX
Share
1.2%
Value
$4m
Shares
154,131
+44%
Dimensional ETF TrustDFAI
Share
1.0%
Value
$3m
Shares
90,877
Held
J P Morgan Exchange Traded FJMST
Share
0.9%
Value
$3m
Shares
57,288
-15%
NvidiaNVDA
Share
0.9%
Value
$3m
Shares
15,319
-2%
Spdr Series TrustSPYM
Share
0.7%
Value
$2m
Shares
30,000
Held
MicrosoftMSFT
Share
0.7%
Value
$2m
Shares
4,007
-3%
Berkshire HathawayBRK-B
Share
0.6%
Value
$2m
Shares
3,687
Held
Amazon.comAMZN
Share
0.6%
Value
$2m
Shares
8,432
-15%
Vanguard Index FDSVOE
Share
0.6%
Value
$2m
Shares
10,520
Held
Ishares TRIWV
Share
0.6%
Value
$2m
Shares
4,670
Held
Grayscale Ethereum Staking EETHE
Share
0.5%
Value
$2m
Shares
50,000
+257%
Ishares TRDVY
Share
0.5%
Value
$2m
Shares
11,675
Held
Ishares TRIWN
Share
0.5%
Value
$2m
Shares
8,545
Held
StrategyMSTR
Share
0.4%
Value
$1m
Shares
4,227
+17%
Invesco QQQ TRQQQ
Share
0.4%
Value
$1m
Shares
2,079
Held
TeslaTSLA
Share
0.4%
Value
$1m
Shares
2,668
-2%
CVS HealthCVS
Share
0.4%
Value
$1m
Shares
15,486
Held
AlphabetGOOGL
Share
0.3%
Value
$904,332
Shares
3,720
Held
Invesco Exch TRD SLF IDX FDBSMW
Share
0.3%
Value
$845,728
Shares
33,863
-38%
Meta PlatformsMETA
Share
0.3%
Value
$791,692
Shares
1,078
-5%
Invesco Exch TRD SLF IDX FDBSMU
Share
0.2%
Value
$772,132
Shares
35,225
+28%
Invesco Exch TRD SLF IDX FDBSMV
Share
0.2%
Value
$762,033
Shares
36,270
-32%
Invesco Exch TRD SLF IDX FDBSMS
Share
0.2%
Value
$757,311
Shares
32,343
+65%
Invesco Exch TRD SLF IDX FDBSMY
Share
0.2%
Value
$755,738
Shares
31,062
New
ChevronCVX
Share
0.2%
Value
$717,440
Shares
4,620
+12%
Invesco Exch TRD SLF IDX FDBSMR
Share
0.2%
Value
$671,920
Shares
28,399
+54%
Empire ST Rlty OP L PESBA
Share
0.2%
Value
$631,723
Shares
84,909
-9%
Invesco Exch TRD SLF IDX FDBSMQ
Share
0.2%
Value
$626,275
Shares
26,509
+44%
BroadcomAVGO
Share
0.2%
Value
$598,787
Shares
1,815
-5%
AlphabetGOOG
Share
0.2%
Value
$589,620
Shares
2,421
Held
Invesco
Share
0.2%
Value
$507,569
Shares
20,696
+20%
Invesco Exch TRD SLF IDX FDBSCX
Share
0.2%
Value
$507,443
Shares
23,635
-29%
Invesco Exch TRD SLF IDX FDBSCY
Share
0.2%
Value
$498,805
Shares
23,730
New
Palo Alto NetworksPANW
Share
0.2%
Value
$494,389
Shares
2,428
Held
JPMorgan ChaseJPM
Share
0.2%
Value
$483,870
Shares
1,534
Held
Lockheed MartinLMT
Share
0.1%
Value
$471,254
Shares
944
Held
Union PacificUNP
Share
0.1%
Value
$461,394
Shares
1,952
-4%
Invesco Exch TRD SLF IDX FDBSCU
Share
0.1%
Value
$456,875
Shares
27,034
+117%
Marriott InternationalMAR
Share
0.1%
Value
$452,905
Shares
1,739
Held
VisaV
Share
0.1%
Value
$441,404
Shares
1,293
-7%
Invesco Exch TRD SLF IDX FDBSCV
Share
0.1%
Value
$434,881
Shares
26,072
+12%
ExxonMobil HoldingsXOM
Share
0.1%
Value
$426,322
Shares
3,781
Held
Invesco Exch TRD SLF IDX FDBSCT
Share
0.1%
Value
$385,060
Shares
20,471
New
Invesco Exch TRD SLF IDX FDBSCR
Share
0.1%
Value
$384,641
Shares
19,515
New
Invesco Exch TRD SLF IDX FDBSCQ
Share
0.1%
Value
$342,707
Shares
17,521
New
Invesco Exch TRD SLF IDX FD
Share
0.1%
Value
$342,088
Shares
16,534
New
Home DepotHD
Share
0.1%
Value
$335,497
Shares
828
-2%
Eli LillyLLY
Share
<0.1%
Value
$293,755
Shares
385
-6%
Morgan StanleyMS
Share
<0.1%
Value
$288,830
Shares
1,817
Held
Taiwan Semiconductor ManufacturingTSM
Share
<0.1%
Value
$284,597
Shares
1,019
Held
PepsiCoPEP
Share
<0.1%
Value
$283,267
Shares
2,017
-35%
Costco WholesaleCOST
Share
<0.1%
Value
$270,284
Shares
292
Held
Ishares TRIVV
Share
<0.1%
Value
$263,035
Shares
393
Held
TJX CompaniesTJX
Share
<0.1%
Value
$234,444
Shares
1,622
Held
Cisco SystemsCSCO
Share
<0.1%
Value
$215,044
Shares
3,143
Held
Spdr Series TrustSPLB
Share
<0.1%
Value
$212,864
Shares
9,207
-99%
QualcommQCOM
Share
<0.1%
Value
$208,283
Shares
1,252
-3%
BlackRockBLK
Share
<0.1%
Value
$207,525
Shares
178
New

Company	Share of fund	Value	Shares	Change
Invesco Exchange Traded FD TSPHQ	12.9%	$41m	554,026	+6%
Amplify ETF TRDIVO	10.8%	$34m	765,866	+9%
J P Morgan Exchange Traded FJGRO	10.1%	$32m	339,850	-4%
Ishares TRINTF	9.2%	$29m	808,140	+30%
Ishares TRIBHF	8.0%	$25m	1,084,888	-10%
Invesco Exch TRD SLF IDX FDBSCS	6.4%	$20m	977,025	+34%
Invesco Exch TRD SLF IDX FDBSCW	6.3%	$20m	954,762	+60%
Amplify ETF TRIDVO	6.2%	$20m	528,577	+20%
AppleAAPL	4.1%	$13m	51,040	-4%
Invesco Actively Managed EXCGSY	1.7%	$5m	108,261	-8%
Invesco Exch TRD SLF IDX FDBSMT	1.5%	$5m	206,991	+124%
Invesco Exchange Traded FD TXSMO	1.5%	$5m	62,384	+1515%
Cigna GroupCI	1.4%	$5m	15,753	Held
State STR Spdr S&P 500 ETF TSPY	1.4%	$4m	6,413	Held
Dimensional ETF TrustDFAU	1.3%	$4m	86,506	-5%
Invesco Exch TRD SLF IDX FDBSSX	1.2%	$4m	154,131	+44%
Dimensional ETF TrustDFAI	1.0%	$3m	90,877	Held
J P Morgan Exchange Traded FJMST	0.9%	$3m	57,288	-15%
NvidiaNVDA	0.9%	$3m	15,319	-2%
Spdr Series TrustSPYM	0.7%	$2m	30,000	Held
MicrosoftMSFT	0.7%	$2m	4,007	-3%
Berkshire HathawayBRK-B	0.6%	$2m	3,687	Held
Amazon.comAMZN	0.6%	$2m	8,432	-15%
Vanguard Index FDSVOE	0.6%	$2m	10,520	Held
Ishares TRIWV	0.6%	$2m	4,670	Held
Grayscale Ethereum Staking EETHE	0.5%	$2m	50,000	+257%
Ishares TRDVY	0.5%	$2m	11,675	Held
Ishares TRIWN	0.5%	$2m	8,545	Held
StrategyMSTR	0.4%	$1m	4,227	+17%
Invesco QQQ TRQQQ	0.4%	$1m	2,079	Held
TeslaTSLA	0.4%	$1m	2,668	-2%
CVS HealthCVS	0.4%	$1m	15,486	Held
AlphabetGOOGL	0.3%	$904,332	3,720	Held
Invesco Exch TRD SLF IDX FDBSMW	0.3%	$845,728	33,863	-38%
Meta PlatformsMETA	0.3%	$791,692	1,078	-5%
Invesco Exch TRD SLF IDX FDBSMU	0.2%	$772,132	35,225	+28%
Invesco Exch TRD SLF IDX FDBSMV	0.2%	$762,033	36,270	-32%
Invesco Exch TRD SLF IDX FDBSMS	0.2%	$757,311	32,343	+65%
Invesco Exch TRD SLF IDX FDBSMY	0.2%	$755,738	31,062	New
ChevronCVX	0.2%	$717,440	4,620	+12%
Invesco Exch TRD SLF IDX FDBSMR	0.2%	$671,920	28,399	+54%
Empire ST Rlty OP L PESBA	0.2%	$631,723	84,909	-9%
Invesco Exch TRD SLF IDX FDBSMQ	0.2%	$626,275	26,509	+44%
BroadcomAVGO	0.2%	$598,787	1,815	-5%
AlphabetGOOG	0.2%	$589,620	2,421	Held
Invesco	0.2%	$507,569	20,696	+20%
Invesco Exch TRD SLF IDX FDBSCX	0.2%	$507,443	23,635	-29%
Invesco Exch TRD SLF IDX FDBSCY	0.2%	$498,805	23,730	New
Palo Alto NetworksPANW	0.2%	$494,389	2,428	Held
JPMorgan ChaseJPM	0.2%	$483,870	1,534	Held
Lockheed MartinLMT	0.1%	$471,254	944	Held
Union PacificUNP	0.1%	$461,394	1,952	-4%
Invesco Exch TRD SLF IDX FDBSCU	0.1%	$456,875	27,034	+117%
Marriott InternationalMAR	0.1%	$452,905	1,739	Held
VisaV	0.1%	$441,404	1,293	-7%
Invesco Exch TRD SLF IDX FDBSCV	0.1%	$434,881	26,072	+12%
ExxonMobil HoldingsXOM	0.1%	$426,322	3,781	Held
Invesco Exch TRD SLF IDX FDBSCT	0.1%	$385,060	20,471	New
Invesco Exch TRD SLF IDX FDBSCR	0.1%	$384,641	19,515	New
Invesco Exch TRD SLF IDX FDBSCQ	0.1%	$342,707	17,521	New
Invesco Exch TRD SLF IDX FD	0.1%	$342,088	16,534	New
Home DepotHD	0.1%	$335,497	828	-2%
Eli LillyLLY	<0.1%	$293,755	385	-6%
Morgan StanleyMS	<0.1%	$288,830	1,817	Held
Taiwan Semiconductor ManufacturingTSM	<0.1%	$284,597	1,019	Held
PepsiCoPEP	<0.1%	$283,267	2,017	-35%
Costco WholesaleCOST	<0.1%	$270,284	292	Held
Ishares TRIVV	<0.1%	$263,035	393	Held
TJX CompaniesTJX	<0.1%	$234,444	1,622	Held
Cisco SystemsCSCO	<0.1%	$215,044	3,143	Held
Spdr Series TrustSPLB	<0.1%	$212,864	9,207	-99%
QualcommQCOM	<0.1%	$208,283	1,252	-3%
BlackRockBLK	<0.1%	$207,525	178	New

Over time and by industry

Value over time

Sep '25

Value is up 5.9% since 30 June 2025.

Where the money is

Technology6.3%

Health care1.9%

Financial services1.5%

Retail & consumer1.3%

Media & telecom0.7%

Energy0.4%

Industrials0.3%

Everyday goods0.2%

Other87.5%

From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.