Heritage Wealth Management

SAN DIEGO, CAfiles as Heritage Wealth Management, Inc. /CA/

$201m in 98 US stocks at the end of 30 June 2026. The top 10 are 47.6% of the money. It changed about 6.7% of the portfolio this quarter.

Value
$201m
Stocks
98
Top 10 share
47.6%
Turnover
6.7%

What changed this quarter

New

Bought for the first time this quarter.

Added

Bought more of a stock they already held.

  • Schwab Strategic TRSCHG
    6.6% of the fund
    +3%
  • AppleAAPL
    3.9% of the fund
    +3%
  • Vanguard BD Index FDSBND
    3.1% of the fund
    +6%
  • Schwab Strategic TRSCHR
    2.8% of the fund
    +4%
  • Ishares TRLQD
    2.1% of the fund
    +4%
  • Ishares TRAGG
    1.9% of the fund
    +4%
  • Ishares TRCMF
    1.8% of the fund
    +17%
  • Spdr Series TrustMDYG
    1.8% of the fund
    +6%
  • Ishares TRGOVT
    1.7% of the fund
    +5%
  • Vanguard Index FDSVBK
    1.7% of the fund
    +5%
  • Ishares TRIJJ
    1.7% of the fund
    +7%
  • American Centy ETF TRAVUV
    1.7% of the fund
    +3%
  • Ssga Active ETF TRTOTL
    1.7% of the fund
    +9%
  • Vanguard MUN BD FDSVTEB
    1.5% of the fund
    +113%
  • Ishares TRTLT
    1.4% of the fund
    +3%
  • Ishares TRHYG
    1.2% of the fund
    +5%
  • Ssga Active ETF TRSRLN
    1.2% of the fund
    +6%
  • NvidiaNVDA
    1.2% of the fund
    +5%
  • AlphabetGOOGL
    1.1% of the fund
    +5%
  • Dimensional ETF TrustDFNM
    1.1% of the fund
    +20%
  • Spdr Series TrustHYMB
    1.0% of the fund
    +16%
  • MicrosoftMSFT
    1.0% of the fund
    +7%
  • Invesco QQQ TRQQQ
    0.8% of the fund
    +2%
  • Amazon.comAMZN
    0.8% of the fund
    +8%
  • WalmartWMT
    0.7% of the fund
    +5%

Cut

Sold some of their stake.

  • Ishares TRSGOV
    6.3% of the fund
    -14%
  • Schwab Strategic TRSCHO
    1.5% of the fund
    -3%
  • Ishares TRIUSG
    0.9% of the fund
    -3%
  • Definium TherapeuticsDFTX
    0.3% of the fund
    -17%
  • QualcommQCOM
    0.3% of the fund
    -41%
  • Vanguard Tax-Managed FDSVEA
    0.2% of the fund
    -16%
  • McDonald'sMCD
    0.1% of the fund
    -5%
  • Ishares TRDVY
    0.1% of the fund
    -23%
  • MerckMRK
    0.1% of the fund
    -4%
  • EON ResourcesEONR-WS
    <0.1% of the fund
    -11%

Sold out

Sold their entire stake.

Holdings

  • American Centy ETF TRAVLV
    Share
    10.4%
    Value
    $21m
    Shares
    227,848

    Held

  • Vanguard Scottsdale FDSVGSH
    Share
    6.8%
    Value
    $14m
    Shares
    234,382

    Held

  • Schwab Strategic TRSCHG
    Share
    6.6%
    Value
    $13m
    Shares
    389,301

    +3%

  • Ishares TRSGOV
    Share
    6.3%
    Value
    $13m
    Shares
    125,255

    -14%

  • AppleAAPL
    Share
    3.9%
    Value
    $8m
    Shares
    27,352

    +3%

  • Vanguard BD Index FDSBND
    Share
    3.1%
    Value
    $6m
    Shares
    85,762

    +6%

  • Dimensional ETF TrustDFAC
    Share
    2.8%
    Value
    $6m
    Shares
    127,308

    Held

  • BroadcomAVGO
    Share
    2.8%
    Value
    $6m
    Shares
    14,934

    Held

  • Schwab Strategic TRSCHR
    Share
    2.8%
    Value
    $6m
    Shares
    225,147

    +4%

  • Ishares TRLQD
    Share
    2.1%
    Value
    $4m
    Shares
    38,147

    +4%

  • Ishares TRAGG
    Share
    1.9%
    Value
    $4m
    Shares
    38,673

    +4%

  • Ishares TRCMF
    Share
    1.8%
    Value
    $4m
    Shares
    62,383

    +17%

  • Spdr Series TrustMDYG
    Share
    1.8%
    Value
    $4m
    Shares
    31,931

    +6%

  • Ishares TRGOVT
    Share
    1.7%
    Value
    $4m
    Shares
    153,705

    +5%

  • Vanguard Index FDSVBK
    Share
    1.7%
    Value
    $3m
    Shares
    9,457

    +5%

  • Palantir TechnologiesPLTR
    Share
    1.7%
    Value
    $3m
    Shares
    29,086

    Held

  • Ishares TRIJJ
    Share
    1.7%
    Value
    $3m
    Shares
    22,890

    +7%

  • American Centy ETF TRAVUV
    Share
    1.7%
    Value
    $3m
    Shares
    27,009

    +3%

  • Ssga Active ETF TRTOTL
    Share
    1.7%
    Value
    $3m
    Shares
    84,336

    +9%

  • Vanguard MUN BD FDSVTEB
    Share
    1.5%
    Value
    $3m
    Shares
    61,257

    +113%

  • Schwab Strategic TRSCHO
    Share
    1.5%
    Value
    $3m
    Shares
    125,000

    -3%

  • Ishares TRTLT
    Share
    1.4%
    Value
    $3m
    Shares
    33,453

    +3%

  • Dimensional ETF TrustDFAE
    Share
    1.4%
    Value
    $3m
    Shares
    68,819

    Held

  • Ishares TRSHY
    Share
    1.3%
    Value
    $3m
    Shares
    31,508

    Held

  • IntelINTC
    Share
    1.2%
    Value
    $2m
    Shares
    17,059

    Held

  • Ishares TRHYG
    Share
    1.2%
    Value
    $2m
    Shares
    29,097

    +5%

  • Ssga Active ETF TRSRLN
    Share
    1.2%
    Value
    $2m
    Shares
    57,620

    +6%

  • NvidiaNVDA
    Share
    1.2%
    Value
    $2m
    Shares
    11,590

    +5%

  • AlphabetGOOGL
    Share
    1.1%
    Value
    $2m
    Shares
    6,203

    +5%

  • Dimensional ETF TrustDFNM
    Share
    1.1%
    Value
    $2m
    Shares
    45,500

    +20%

  • Dimensional ETF TrustDFAI
    Share
    1.1%
    Value
    $2m
    Shares
    52,258

    Held

  • Spdr Series TrustHYMB
    Share
    1.0%
    Value
    $2m
    Shares
    81,774

    +16%

  • MicrosoftMSFT
    Share
    1.0%
    Value
    $2m
    Shares
    5,255

    +7%

  • Ishares TRIUSG
    Share
    0.9%
    Value
    $2m
    Shares
    9,418

    -3%

  • Invesco QQQ TRQQQ
    Share
    0.8%
    Value
    $2m
    Shares
    2,299

    +2%

  • Meta PlatformsMETA
    Share
    0.8%
    Value
    $2m
    Shares
    2,816

    Held

  • Vanguard Index FDSVOO
    Share
    0.8%
    Value
    $2m
    Shares
    2,301

    Held

  • Amazon.comAMZN
    Share
    0.8%
    Value
    $2m
    Shares
    6,542

    +8%

  • Dimensional ETF TrustDFAX
    Share
    0.8%
    Value
    $2m
    Shares
    41,299

    Held

  • WalmartWMT
    Share
    0.7%
    Value
    $1m
    Shares
    12,273

    +5%

  • American Centy ETF TRAVUS
    Share
    0.6%
    Value
    $1m
    Shares
    9,731

    +6%

  • Eli LillyLLY
    Share
    0.6%
    Value
    $1m
    Shares
    1,008

    +3%

  • Micron TechnologyMU
    Share
    0.6%
    Value
    $1m
    Shares
    1,025

    Held

  • Dimensional ETF TrustDFAR
    Share
    0.6%
    Value
    $1m
    Shares
    42,270

    +6%

  • State STR Spdr S&P 500 ETF TSPY
    Share
    0.5%
    Value
    $1m
    Shares
    1,470

    +3%

  • Vanguard Index FDSVTV
    Share
    0.5%
    Value
    $1m
    Shares
    4,994

    Held

  • Home DepotHD
    Share
    0.5%
    Value
    $1m
    Shares
    2,865

    +6%

  • Spdr Series TrustSHM
    Share
    0.4%
    Value
    $867,437
    Shares
    18,085

    +21%

  • StrykerSYK
    Share
    0.4%
    Value
    $770,461
    Shares
    2,447

    Held

  • CoupangCPNG
    Share
    0.4%
    Value
    $735,706
    Shares
    42,355

    Held

  • Advanced Micro DevicesAMD
    Share
    0.4%
    Value
    $720,909
    Shares
    1,241

    +5%

  • Johnson & JohnsonJNJ
    Share
    0.4%
    Value
    $713,479
    Shares
    2,809

    Held

  • Cisco SystemsCSCO
    Share
    0.3%
    Value
    $696,247
    Shares
    5,928

    Held

  • Berkshire HathawayBRK-B
    Share
    0.3%
    Value
    $635,495
    Shares
    1,270

    +12%

  • RTXRTX
    Share
    0.3%
    Value
    $585,697
    Shares
    3,087

    Held

  • Definium TherapeuticsDFTX
    Share
    0.3%
    Value
    $564,480
    Shares
    12,000

    -17%

  • Hims & Hers HealthHIMS
    Share
    0.3%
    Value
    $558,568
    Shares
    16,111

    Held

  • TeslaTSLA
    Share
    0.3%
    Value
    $554,351
    Shares
    1,318

    +29%

  • OracleORCL
    Share
    0.3%
    Value
    $542,354
    Shares
    3,701

    +3%

  • QualcommQCOM
    Share
    0.3%
    Value
    $532,728
    Shares
    2,883

    -41%

  • JPMorgan ChaseJPM
    Share
    0.3%
    Value
    $529,048
    Shares
    1,616

    Held

  • CaterpillarCAT
    Share
    0.2%
    Value
    $484,530
    Shares
    455

    +3%

  • Ishares TRIWF
    Share
    0.2%
    Value
    $482,773
    Shares
    3,888

    Held

  • Costco WholesaleCOST
    Share
    0.2%
    Value
    $480,770
    Shares
    514

    +91%

  • AlphabetGOOG
    Share
    0.2%
    Value
    $467,102
    Shares
    1,322

    +16%

  • ChevronCVX
    Share
    0.2%
    Value
    $451,986
    Shares
    2,727

    Held

  • Applied MaterialsAMAT
    Share
    0.2%
    Value
    $443,199
    Shares
    613

    New

  • ExxonMobil HoldingsXOM
    Share
    0.2%
    Value
    $443,072
    Shares
    3,241

    +2%

  • Vanguard Tax-Managed FDSVEA
    Share
    0.2%
    Value
    $423,368
    Shares
    5,942

    -16%

  • Axon EnterpriseAXON
    Share
    0.2%
    Value
    $399,715
    Shares
    713

    Held

  • PepsiCoPEP
    Share
    0.2%
    Value
    $399,364
    Shares
    2,950

    Held

  • ARK ETF TRARKK
    Share
    0.2%
    Value
    $383,572
    Shares
    4,746

    Held

  • StarbucksSBUX
    Share
    0.2%
    Value
    $371,972
    Shares
    3,640

    Held

  • Ishares TRSUB
    Share
    0.2%
    Value
    $355,929
    Shares
    3,343

    Held

  • Texas InstrumentsTXN
    Share
    0.2%
    Value
    $351,425
    Shares
    1,179

    +3%

  • AmcorAMCR
    Share
    0.2%
    Value
    $345,500
    Shares
    7,970

    +19%

  • Ishares TROEF
    Share
    0.2%
    Value
    $313,185
    Shares
    856

    Held

  • Lam ResearchLRCX
    Share
    0.2%
    Value
    $304,631
    Shares
    703

    New

  • CorningGLW
    Share
    0.1%
    Value
    $298,853
    Shares
    1,170

    New

  • VisaV
    Share
    0.1%
    Value
    $294,371
    Shares
    858

    +5%

  • Ishares TRIWD
    Share
    0.1%
    Value
    $292,613
    Shares
    1,207

    Held

  • Vanguard World FDVGT
    Share
    0.1%
    Value
    $292,346
    Shares
    2,446

    Held

  • Dimensional ETF TrustDFAU
    Share
    0.1%
    Value
    $287,086
    Shares
    5,554

    Held

  • Ishares TRIVV
    Share
    0.1%
    Value
    $271,847
    Shares
    363

    Held

  • McDonald'sMCD
    Share
    0.1%
    Value
    $260,849
    Shares
    965

    -5%

  • Ishares TRDVY
    Share
    0.1%
    Value
    $254,769
    Shares
    1,630

    -23%

  • CrowdStrike HoldingsCRWD
    Share
    0.1%
    Value
    $248,021
    Shares
    325

    New

  • Dimensional ETF TrustDFUV
    Share
    0.1%
    Value
    $245,290
    Shares
    4,459

    Held

  • Lockheed MartinLMT
    Share
    0.1%
    Value
    $241,994
    Shares
    475

    Held

  • AbbVieABBV
    Share
    0.1%
    Value
    $234,277
    Shares
    931

    New

  • Vanguard Index FDSVBR
    Share
    0.1%
    Value
    $222,361
    Shares
    915

    New

  • MercadoLibreMELI
    Share
    0.1%
    Value
    $220,661
    Shares
    130

    Held

  • UnitedHealth GroupUNH
    Share
    0.1%
    Value
    $218,621
    Shares
    526

    New

  • MerckMRK
    Share
    0.1%
    Value
    $212,925
    Shares
    1,657

    -4%

  • Graphic Packaging HoldingGPK
    Share
    <0.1%
    Value
    $186,339
    Shares
    17,629

    New

  • Nu HoldingsNU
    Share
    <0.1%
    Value
    $133,747
    Shares
    10,011

    Held

  • Blue Owl CapitalOWL
    Share
    <0.1%
    Value
    $100,993
    Shares
    11,542

    New

  • EON ResourcesEONR-WS
    Share
    <0.1%
    Value
    $11,743
    Shares
    153,299

    -11%

Options (2)
  • State STR Spdr S&P 500 ETF TSPY
    Type
    Call
    Value
    $54m
    Contracts
    71,800
  • State STR Spdr S&P 500 ETF TSPY
    Type
    Put
    Value
    $9m
    Contracts
    12,000

Over time and by industry

Value over time

Jun '25
 
Dec '25
 
Jun '26

Value is up 52.1% since 30 June 2025.

Where the money is

Technology14.5%
Retail & consumer2.2%
Health care2.2%
Media & telecom2.1%
Everyday goods1.1%
Industrials0.9%
Financial services0.8%
Energy0.4%
Materials0.3%
Other75.3%

From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.