Advisory Alpha

HOLLAND, MIfiles as Advisory Alpha, LLC

$4.1bn in 571 US stocks at the end of 30 June 2026. The top 10 are 47.8% of the money. It changed about 6.3% of the portfolio this quarter.

Value
$4.1bn
Stocks
571
Top 10 share
47.8%
Turnover
6.3%

What changed this quarter

New

Bought for the first time this quarter.

Added

Bought more of a stock they already held.

  • Select Sector Spdr TRXLK
    5.9% of the fund
    +5%
  • Spdr Series TrustSPSB
    3.9% of the fund
    +3%
  • Select Sector Spdr TRXLF
    2.6% of the fund
    +3%
  • Spdr Series TrustSPMB
    1.2% of the fund
    +3%
  • Select Sector Spdr TRXLP
    1.2% of the fund
    +23%
  • Dimensional ETF TrustDFAU
    1.2% of the fund
    +8%
  • NvidiaNVDA
    1.0% of the fund
    +7%
  • Dimensional ETF TrustDFAI
    0.7% of the fund
    +9%
  • Dimensional ETF TrustDFAS
    0.6% of the fund
    +8%
  • Spdr Series TrustSPAB
    0.6% of the fund
    +2%
  • MicrosoftMSFT
    0.5% of the fund
    +9%
  • Vanguard Index FDSVOE
    0.5% of the fund
    +6%
  • Amazon.comAMZN
    0.4% of the fund
    +4%
  • Vanguard Index FDSVOT
    0.4% of the fund
    +5%
  • Dimensional ETF TrustDFIS
    0.4% of the fund
    +8%
  • Dimensional ETF TrustDFLV
    0.4% of the fund
    +6%
  • Dimensional ETF TrustDFAE
    0.4% of the fund
    +7%
  • AlphabetGOOGL
    0.3% of the fund
    +5%
  • Innovator Etfs TrustPJUN
    0.3% of the fund
    +108%
  • TeslaTSLA
    0.3% of the fund
    +9%
  • AlphabetGOOG
    0.3% of the fund
    +5%
  • Vanguard Index FDSVBR
    0.3% of the fund
    +6%
  • Invesco Exch TRD SLF IDX FDBSJQ
    0.3% of the fund
    +7%
  • Dimensional ETF TrustDFIV
    0.3% of the fund
    +2%
  • Invesco Exch TRD SLF IDX FDBSJR
    0.3% of the fund
    +8%

Cut

Sold some of their stake.

  • Spdr Series TrustSPYG
    8.4% of the fund
    -2%
  • Schwab Strategic TRSCHM
    6.3% of the fund
    -2%
  • Spdr Index SHS FDSSPDW
    4.9% of the fund
    -2%
  • Schwab Strategic TRSCHA
    3.4% of the fund
    -2%
  • Ssga Active ETF TRSRLN
    2.2% of the fund
    -4%
  • Select Sector Spdr TRXLI
    1.4% of the fund
    -10%
  • Ishares TRICVT
    1.2% of the fund
    -3%
  • Vanguard Specialized FundsVIG
    0.8% of the fund
    -4%
  • Spdr Series TrustFLRN
    0.6% of the fund
    -5%
  • Select Sector Spdr TRXLE
    0.4% of the fund
    -11%
  • Select Sector Spdr TRXLU
    0.4% of the fund
    -52%
  • Spdr Series TrustSJNK
    0.3% of the fund
    -2%
  • State STR Spdr S&P 500 ETF TSPY
    0.3% of the fund
    -15%
  • Applied MaterialsAMAT
    0.2% of the fund
    -6%
  • Vanguard Index FDSVUG
    0.2% of the fund
    -4%
  • J P Morgan Exchange Traded FJPST
    0.2% of the fund
    -5%
  • Ishares Gold TRIAU
    0.1% of the fund
    -4%
  • Vanguard Index FDSVOO
    <0.1% of the fund
    -36%
  • Advanced Micro DevicesAMD
    <0.1% of the fund
    -22%
  • AIM ETF Products TrustAUGW
    <0.1% of the fund
    -3%
  • Invesco Exch Traded FD TR IIPGHY
    <0.1% of the fund
    -23%
  • First TR Exchange-Traded FDFVD
    <0.1% of the fund
    -17%
  • Innovator Etfs TrustPJUL
    <0.1% of the fund
    -49%
  • Vanguard Index FDSVTV
    <0.1% of the fund
    -4%
  • First TR Exchange Traded FDRDVY
    <0.1% of the fund
    -8%

Sold out

Sold their entire stake.

  • Proshares TRUSD
    -100%
  • Carnival
    -100%
  • Schwab Strategic TRSCHZ
    -100%
  • Honeywell InternationalHON
    -100%
  • Coterra EnergyCTRA
    -100%
  • Vanguard World FDVDE
    -100%
  • Invesco Exch Traded FD TR IIPGX
    -100%
  • Vaneck ETF TrustPFXF
    -100%
  • Invesco Exchange Traded FD TRSPN
    -100%
  • Wisdomtree TRGDMN
    -100%
  • Invesco Exch TRD SLF IDX FDPOWA
    -100%
  • TeradyneTER
    -100%
  • Arcellx
    -100%
  • Lumentum HoldingsLITE
    -100%
  • Victory Portfolios IICDC
    -100%
  • MastecMTZ
    -100%
  • Canadian Natural ResourcesCNQ
    -100%
  • CienaCIEN
    -100%
  • Invesco Exchange Traded FD TXLG
    -100%
  • EvergyEVRG
    -100%
  • HPHPQ
    -100%
  • Vanguard World FDVDC
    -100%
  • AccentureACN
    -100%
  • Pimco ETF TRCORP
    -100%
  • Invesco Exchange Traded FD TXMMO
    -100%

Holdings

  • Spdr Series TrustSPYG
    Share
    8.4%
    Value
    $344m
    Shares
    2,888,101

    -2%

  • Spdr Series TrustSPYV
    Share
    7.4%
    Value
    $300m
    Shares
    4,938,446

    Held

  • Schwab Strategic TRSCHM
    Share
    6.3%
    Value
    $257m
    Shares
    6,983,767

    -2%

  • Select Sector Spdr TRXLK
    Share
    5.9%
    Value
    $242m
    Shares
    1,268,200

    +5%

  • Spdr Index SHS FDSSPDW
    Share
    4.9%
    Value
    $202m
    Shares
    4,000,503

    -2%

  • Spdr Series TrustSPSB
    Share
    3.9%
    Value
    $160m
    Shares
    5,333,999

    +3%

  • Schwab Strategic TRSCHA
    Share
    3.4%
    Value
    $137m
    Shares
    3,796,240

    -2%

  • Spdr Series TrustSPHY
    Share
    2.7%
    Value
    $111m
    Shares
    4,753,003

    Held

  • Select Sector Spdr TRXLF
    Share
    2.6%
    Value
    $105m
    Shares
    1,956,757

    +3%

  • Ssga Active ETF TRSRLN
    Share
    2.2%
    Value
    $91m
    Shares
    2,246,592

    -4%

  • Vanguard Scottsdale FDSVCIT
    Share
    2.1%
    Value
    $84m
    Shares
    1,021,669

    Held

  • Vanguard Scottsdale FDSVGSH
    Share
    1.8%
    Value
    $72m
    Shares
    1,236,917

    Held

  • Spdr Index SHS FDSSPEM
    Share
    1.7%
    Value
    $69m
    Shares
    1,335,026

    Held

  • Select Sector Spdr TRXLV
    Share
    1.5%
    Value
    $60m
    Shares
    379,833

    Held

  • Select Sector Spdr TRXLI
    Share
    1.4%
    Value
    $57m
    Shares
    310,256

    -10%

  • Spdr Series TrustSPMB
    Share
    1.2%
    Value
    $50m
    Shares
    2,230,802

    +3%

  • Select Sector Spdr TRXLP
    Share
    1.2%
    Value
    $50m
    Shares
    596,228

    +23%

  • Ishares TRICVT
    Share
    1.2%
    Value
    $49m
    Shares
    403,189

    -3%

  • Select Sector Spdr TRXLY
    Share
    1.2%
    Value
    $48m
    Shares
    406,747

    Held

  • Dimensional ETF TrustDFAU
    Share
    1.2%
    Value
    $47m
    Shares
    913,266

    +8%

  • Vanguard Intl Equity Index FVSS
    Share
    1.1%
    Value
    $44m
    Shares
    283,898

    Held

  • AppleAAPL
    Share
    1.0%
    Value
    $43m
    Shares
    147,592

    Held

  • Schwab Strategic TRSCHP
    Share
    1.0%
    Value
    $42m
    Shares
    1,580,881

    Held

  • Select Sector Spdr TRXLRE
    Share
    1.0%
    Value
    $40m
    Shares
    913,389

    Held

  • Vanguard Scottsdale FDSVCLT
    Share
    1.0%
    Value
    $40m
    Shares
    531,412

    Held

  • First TR Exch Traded FD IIIFPE
    Share
    1.0%
    Value
    $39m
    Shares
    2,184,822

    Held

  • NvidiaNVDA
    Share
    1.0%
    Value
    $39m
    Shares
    194,777

    +7%

  • Schwab Strategic TRSCHR
    Share
    0.9%
    Value
    $38m
    Shares
    1,527,811

    Held

  • Select Sector Spdr TRXLC
    Share
    0.9%
    Value
    $35m
    Shares
    326,682

    Held

  • Vanguard Specialized FundsVIG
    Share
    0.8%
    Value
    $33m
    Shares
    139,306

    -4%

  • Global X FDSMLPX
    Share
    0.7%
    Value
    $30m
    Shares
    404,310

    Held

  • Spdr Series TrustSPTL
    Share
    0.7%
    Value
    $28m
    Shares
    1,079,040

    Held

  • Vanguard Whitehall FDSVWOB
    Share
    0.7%
    Value
    $28m
    Shares
    412,915

    Held

  • Dimensional ETF TrustDFAI
    Share
    0.7%
    Value
    $27m
    Shares
    648,270

    +9%

  • Dimensional ETF TrustDFAS
    Share
    0.6%
    Value
    $26m
    Shares
    320,063

    +8%

  • Spdr Series TrustFLRN
    Share
    0.6%
    Value
    $25m
    Shares
    806,621

    -5%

  • Spdr Series TrustSPAB
    Share
    0.6%
    Value
    $24m
    Shares
    955,598

    +2%

  • MicrosoftMSFT
    Share
    0.5%
    Value
    $21m
    Shares
    57,359

    +9%

  • Vanguard Index FDSVOE
    Share
    0.5%
    Value
    $21m
    Shares
    107,901

    +6%

  • Select Sector Spdr TRXLB
    Share
    0.5%
    Value
    $21m
    Shares
    415,988

    Held

  • Schwab Strategic TRSCHD
    Share
    0.5%
    Value
    $20m
    Shares
    632,443

    Held

  • Spdr Series TrustSPYM
    Share
    0.5%
    Value
    $20m
    Shares
    221,997

    Held

  • Amazon.comAMZN
    Share
    0.4%
    Value
    $17m
    Shares
    73,039

    +4%

  • Vanguard Index FDSVOT
    Share
    0.4%
    Value
    $16m
    Shares
    52,638

    +5%

  • Dimensional ETF TrustDFIS
    Share
    0.4%
    Value
    $16m
    Shares
    455,568

    +8%

  • Dimensional ETF TrustDFLV
    Share
    0.4%
    Value
    $16m
    Shares
    394,851

    +6%

  • Pacer FDS TRCOWZ
    Share
    0.4%
    Value
    $16m
    Shares
    249,443

    Held

  • Select Sector Spdr TRXLE
    Share
    0.4%
    Value
    $15m
    Shares
    283,956

    -11%

  • Dimensional ETF TrustDFAE
    Share
    0.4%
    Value
    $15m
    Shares
    364,776

    +7%

  • Select Sector Spdr TRXLU
    Share
    0.4%
    Value
    $15m
    Shares
    320,069

    -52%

  • AlphabetGOOGL
    Share
    0.3%
    Value
    $14m
    Shares
    39,867

    +5%

  • Innovator Etfs TrustPJUN
    Share
    0.3%
    Value
    $13m
    Shares
    309,557

    +108%

  • TeslaTSLA
    Share
    0.3%
    Value
    $13m
    Shares
    31,453

    +9%

  • AlphabetGOOG
    Share
    0.3%
    Value
    $13m
    Shares
    37,077

    +5%

  • Spdr Series TrustSJNK
    Share
    0.3%
    Value
    $13m
    Shares
    518,155

    -2%

  • State STR Spdr S&P 500 ETF TSPY
    Share
    0.3%
    Value
    $12m
    Shares
    15,953

    -15%

  • Vanguard Index FDSVBR
    Share
    0.3%
    Value
    $12m
    Shares
    48,560

    +6%

  • Invesco Exch TRD SLF IDX FDBSJQ
    Share
    0.3%
    Value
    $12m
    Shares
    507,769

    +7%

  • Dimensional ETF TrustDFIV
    Share
    0.3%
    Value
    $11m
    Shares
    198,674

    +2%

  • Ishares TRIJH
    Share
    0.3%
    Value
    $10m
    Shares
    135,810

    Held

  • Invesco Exch TRD SLF IDX FDBSJR
    Share
    0.3%
    Value
    $10m
    Shares
    465,244

    +8%

  • Vanguard Index FDSVBK
    Share
    0.2%
    Value
    $10m
    Shares
    27,456

    +4%

  • Meta PlatformsMETA
    Share
    0.2%
    Value
    $10m
    Shares
    17,351

    +20%

  • Dimensional ETF TrustDFSV
    Share
    0.2%
    Value
    $9m
    Shares
    238,078

    +7%

  • Dimensional ETF TrustDISV
    Share
    0.2%
    Value
    $9m
    Shares
    227,732

    +7%

  • Eli LillyLLY
    Share
    0.2%
    Value
    $9m
    Shares
    7,238

    +17%

  • Berkshire HathawayBRK-B
    Share
    0.2%
    Value
    $8m
    Shares
    16,722

    +17%

  • Applied MaterialsAMAT
    Share
    0.2%
    Value
    $8m
    Shares
    10,869

    -6%

  • CaterpillarCAT
    Share
    0.2%
    Value
    $8m
    Shares
    7,135

    +18%

  • Procter & GamblePG
    Share
    0.2%
    Value
    $7m
    Shares
    49,531

    +116%

  • Vanguard Index FDSVTI
    Share
    0.2%
    Value
    $7m
    Shares
    19,577

    Held

  • Vanguard Index FDSVUG
    Share
    0.2%
    Value
    $7m
    Shares
    83,149

    -4%

  • Invesco Exch TRD SLF IDX FDBSJS
    Share
    0.2%
    Value
    $7m
    Shares
    327,100

    +8%

  • J P Morgan Exchange Traded FJPST
    Share
    0.2%
    Value
    $7m
    Shares
    136,583

    -5%

  • JPMorgan ChaseJPM
    Share
    0.2%
    Value
    $7m
    Shares
    20,476

    +51%

  • WalmartWMT
    Share
    0.2%
    Value
    $7m
    Shares
    57,915

    +11%

  • Vanguard Malvern FDSVTIP
    Share
    0.1%
    Value
    $6m
    Shares
    115,968

    +29%

  • Innovator Etfs TrustPMAY
    Share
    0.1%
    Value
    $6m
    Shares
    137,093

    +271%

  • Johnson & JohnsonJNJ
    Share
    0.1%
    Value
    $6m
    Shares
    22,094

    +34%

  • ExxonMobil HoldingsXOM
    Share
    0.1%
    Value
    $5m
    Shares
    38,417

    +7%

  • Innovator Etfs TrustPFEB
    Share
    0.1%
    Value
    $5m
    Shares
    118,670

    +6%

  • Invesco Exch TRD SLF IDX FDBSJT
    Share
    0.1%
    Value
    $5m
    Shares
    229,603

    +5%

  • Ishares Gold TRIAU
    Share
    0.1%
    Value
    $5m
    Shares
    60,121

    -4%

  • Innovator Etfs TrustPMAR
    Share
    0.1%
    Value
    $4m
    Shares
    86,672

    +43%

  • First TR Exchange-Traded FDFDL
    Share
    <0.1%
    Value
    $4m
    Shares
    83,486

    +22%

  • Vanguard Index FDSVOO
    Share
    <0.1%
    Value
    $4m
    Shares
    5,746

    -36%

  • General ElectricGE
    Share
    <0.1%
    Value
    $4m
    Shares
    10,544

    +20%

  • NetflixNFLX
    Share
    <0.1%
    Value
    $4m
    Shares
    54,000

    +10%

  • Invesco Exch TRD SLF IDX FDBSJU
    Share
    <0.1%
    Value
    $4m
    Shares
    148,157

    Held

  • NextEra EnergyNEE
    Share
    <0.1%
    Value
    $4m
    Shares
    42,470

    +55%

  • Advanced Micro DevicesAMD
    Share
    <0.1%
    Value
    $4m
    Shares
    6,365

    -22%

  • AIM ETF Products TrustAUGW
    Share
    <0.1%
    Value
    $4m
    Shares
    103,834

    -3%

  • J P Morgan Exchange Traded FJEPI
    Share
    <0.1%
    Value
    $4m
    Shares
    62,147

    +18%

  • Invesco Exch Traded FD TR IIPGHY
    Share
    <0.1%
    Value
    $3m
    Shares
    176,861

    -23%

  • First TR Exchange-Traded FDFVD
    Share
    <0.1%
    Value
    $3m
    Shares
    72,040

    -17%

  • KLAKLAC
    Share
    <0.1%
    Value
    $3m
    Shares
    11,345

    Held

  • Innovator Etfs TrustPJUL
    Share
    <0.1%
    Value
    $3m
    Shares
    70,020

    -49%

  • Ishares TRIVV
    Share
    <0.1%
    Value
    $3m
    Shares
    4,534

    +13%

  • Vanguard Index FDSVTV
    Share
    <0.1%
    Value
    $3m
    Shares
    15,410

    -4%

  • Palo Alto NetworksPANW
    Share
    <0.1%
    Value
    $3m
    Shares
    9,818

    +54%

Showing the largest 100 of 571.

Over time and by industry

Value over time

Jun '25
 
Dec '25
 
Jun '26

Value is up 26.9% since 30 June 2025.

Where the money is

Technology4.1%
Industrials1.3%
Financial services1.3%
Retail & consumer1.3%
Media & telecom1.1%
Health care0.9%
Everyday goods0.7%
Utilities0.4%
Energy0.4%
Materials0.2%
Real estate0.1%
Other88.0%

From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.