Sterling Investment Counsel

Buffalo, NYfiles as Sterling Investment Counsel, LLC

$425m in 195 US stocks at the end of 30 June 2026. The top 10 are 50.8% of the money. It changed about 7.2% of the portfolio this quarter.

Value

$425m

Stocks

195

Top 10 share

50.8%

Turnover

7.2%

What changed this quarter

New

Bought for the first time this quarter.

J P Morgan Exchange Traded FJTNY
3.0% of the fund
Advanced Micro DevicesAMD
<0.1% of the fund
KLAKLAC
<0.1% of the fund
J P Morgan Exchange Traded FJEPQ
<0.1% of the fund
Ishares Bitcoin Trust ETFIBIT
<0.1% of the fund
Ishares TRIWO
<0.1% of the fund
Ishares TRUSXF
<0.1% of the fund
Ishares TRDMXF
<0.1% of the fund
Automatic Data ProcessingADP
<0.1% of the fund

Added

Bought more of a stock they already held.

J P Morgan Exchange Traded FJEPI
7.3% of the fund
+4%
Capital Group Intl Focus EQTCGXU
7.1% of the fund
+3%
Fidelity Covington TrustFTEC
2.4% of the fund
+3%
NvidiaNVDA
2.3% of the fund
+5%
MicrosoftMSFT
1.6% of the fund
+3%
Palo Alto NetworksPANW
1.1% of the fund
+4%
Meta PlatformsMETA
1.0% of the fund
+8%
BroadcomAVGO
0.6% of the fund
+4%
AbbVieABBV
0.5% of the fund
+5%
AmphenolAPH
0.5% of the fund
+3%
ServiceNowNOW
0.5% of the fund
+19%
American Electric PowerAEP
0.4% of the fund
+3%
Home DepotHD
0.4% of the fund
+2%
MerckMRK
0.4% of the fund
+2%
Global X FDSBOTZ
0.4% of the fund
+5%
ARK ETF TRARKW
0.4% of the fund
+6%
Thermo Fisher ScientificTMO
0.4% of the fund
+7%
McDonald'sMCD
0.4% of the fund
+6%
Uber TechnologiesUBER
0.3% of the fund
+6%
Select Sector Spdr TRXLB
0.3% of the fund
+3%
IsharesEZU
0.3% of the fund
+10%
BlackRockBLK
0.3% of the fund
+4%
Gilead SciencesGILD
0.3% of the fund
+2%
Global X FDSBUG
0.3% of the fund
+8%
SalesforceCRM
0.2% of the fund
+6%

Cut

Sold some of their stake.

AppleAAPL
4.0% of the fund
-2%
JPMorgan ChaseJPM
1.1% of the fund
-3%
Ishares TRIWF
0.6% of the fund
-3%
Ishares TRIXUS
0.5% of the fund
-10%
Ishares TRIUSG
0.5% of the fund
-12%
Select Sector Spdr TRXLE
0.4% of the fund
-15%
Vanguard Index FDSVOO
0.4% of the fund
-8%
CorningGLW
0.3% of the fund
-32%
Applied MaterialsAMAT
0.3% of the fund
-4%
Cardinal HealthCAH
0.3% of the fund
-50%
Micron TechnologyMU
0.3% of the fund
-9%
Vanguard Index FDSVOT
0.3% of the fund
-11%
Spdr Series TrustSPMD
0.2% of the fund
-13%
Ishares TRIWR
0.2% of the fund
-4%
CaterpillarCAT
0.2% of the fund
-8%
Vanguard World FDMGK
0.1% of the fund
-4%
ExxonMobil HoldingsXOM
0.1% of the fund
-8%
CintasCTAS
0.1% of the fund
-10%
J P Morgan Exchange Traded FJPST
0.1% of the fund
-27%
Vanguard Index FDSVOE
0.1% of the fund
-5%
Procter & GamblePG
0.1% of the fund
-9%
Bank of AmericaBAC
0.1% of the fund
-2%
UnitedHealth GroupUNH
<0.1% of the fund
-15%
Global X FDSCATH
<0.1% of the fund
-3%
Vanguard World FDMGV
<0.1% of the fund
-4%

Sold out

Sold their entire stake.

Baron ETF TRBCFN
-100%
Ishares TRIWD
-100%
Vaneck ETF TrustMOAT
-100%
American Water Works CompanyAWK
-100%
Vanguard Intl Equity Index FVEU
-100%
Weave CommunicationsWEAV
-100%
Northrop GrummanNOC
-100%
Lithium Argentina AGLAR
-100%
TerawulfWULF
-100%
Lithium AmericasLAC
-100%

Holdings

Ishares TRIVW
Share
9.3%
Value
$40m
Shares
287,866
Held
Invesco Exch Traded FD TR IIQQQM
Share
8.8%
Value
$37m
Shares
122,854
Held
J P Morgan Exchange Traded FJEPI
Share
7.3%
Value
$31m
Shares
551,241
+4%
Capital Group Intl Focus EQTCGXU
Share
7.1%
Value
$30m
Shares
876,583
+3%
AppleAAPL
Share
4.0%
Value
$17m
Shares
59,160
-2%
Ishares TRIJH
Share
3.7%
Value
$16m
Shares
202,585
Held
J P Morgan Exchange Traded FJTNY
Share
3.0%
Value
$13m
Shares
253,686
New
AlphabetGOOGL
Share
2.7%
Value
$11m
Shares
32,127
Held
Ishares TRIJR
Share
2.4%
Value
$10m
Shares
69,218
Held
Fidelity Covington TrustFTEC
Share
2.4%
Value
$10m
Shares
35,541
+3%
NvidiaNVDA
Share
2.3%
Value
$10m
Shares
48,228
+5%
IsharesEMXC
Share
2.3%
Value
$10m
Shares
93,707
Held
Ishares TRIVV
Share
2.0%
Value
$9m
Shares
11,581
Held
Amazon.comAMZN
Share
1.7%
Value
$7m
Shares
30,771
Held
MicrosoftMSFT
Share
1.6%
Value
$7m
Shares
17,940
+3%
Berkshire HathawayBRK-B
Share
1.3%
Value
$5m
Shares
10,969
Held
JPMorgan ChaseJPM
Share
1.1%
Value
$5m
Shares
14,512
-3%
Palo Alto NetworksPANW
Share
1.1%
Value
$4m
Shares
13,083
+4%
Meta PlatformsMETA
Share
1.0%
Value
$4m
Shares
7,827
+8%
WalmartWMT
Share
0.9%
Value
$4m
Shares
35,483
Held
VisaV
Share
0.9%
Value
$4m
Shares
11,359
Held
GE VernovaGEV
Share
0.8%
Value
$4m
Shares
3,036
Held
Coca-ColaKO
Share
0.8%
Value
$3m
Shares
39,946
Held
State STR Spdr S&P 500 ETF TSPY
Share
0.7%
Value
$3m
Shares
4,067
Held
Eli LillyLLY
Share
0.7%
Value
$3m
Shares
2,327
Held
AlphabetGOOG
Share
0.6%
Value
$3m
Shares
7,782
Held
Ishares TRIWF
Share
0.6%
Value
$3m
Shares
21,357
-3%
BroadcomAVGO
Share
0.6%
Value
$3m
Shares
6,815
+4%
AbbVieABBV
Share
0.5%
Value
$2m
Shares
9,241
+5%
Citizens Financial GroupCFG
Share
0.5%
Value
$2m
Shares
32,884
Held
Ishares TRIXUS
Share
0.5%
Value
$2m
Shares
24,009
-10%
Ishares TRDGRO
Share
0.5%
Value
$2m
Shares
30,186
Held
EatonETN
Share
0.5%
Value
$2m
Shares
5,222
Held
Ishares TRIVE
Share
0.5%
Value
$2m
Shares
9,740
Held
Ishares TRIUSG
Share
0.5%
Value
$2m
Shares
11,129
-12%
Analog DevicesADI
Share
0.5%
Value
$2m
Shares
5,187
Held
AmphenolAPH
Share
0.5%
Value
$2m
Shares
11,682
+3%
ServiceNowNOW
Share
0.5%
Value
$2m
Shares
20,147
+19%
CitigroupC
Share
0.5%
Value
$2m
Shares
13,861
Held
American Electric PowerAEP
Share
0.4%
Value
$2m
Shares
13,355
+3%
Home DepotHD
Share
0.4%
Value
$2m
Shares
4,896
+2%
MerckMRK
Share
0.4%
Value
$2m
Shares
13,344
+2%
Global X FDSBOTZ
Share
0.4%
Value
$2m
Shares
45,056
+5%
Seagate Technology HoldingsSTX
Share
0.4%
Value
$2m
Shares
1,749
Held
Select Sector Spdr TRXLE
Share
0.4%
Value
$2m
Shares
31,515
-15%
ARK ETF TRARKW
Share
0.4%
Value
$2m
Shares
11,380
+6%
Invesco QQQ TRQQQ
Share
0.4%
Value
$2m
Shares
2,230
Held
Ishares TRSHYG
Share
0.4%
Value
$2m
Shares
37,038
Held
Thermo Fisher ScientificTMO
Share
0.4%
Value
$2m
Shares
3,090
+7%
Vanguard Index FDSVOO
Share
0.4%
Value
$2m
Shares
2,215
-8%
McDonald'sMCD
Share
0.4%
Value
$2m
Shares
5,624
+6%
Parker-HannifinPH
Share
0.3%
Value
$1m
Shares
1,519
Held
CorningGLW
Share
0.3%
Value
$1m
Shares
5,795
-32%
Costco WholesaleCOST
Share
0.3%
Value
$1m
Shares
1,572
Held
Uber TechnologiesUBER
Share
0.3%
Value
$1m
Shares
19,813
+6%
Select Sector Spdr TRXLB
Share
0.3%
Value
$1m
Shares
26,883
+3%
Applied MaterialsAMAT
Share
0.3%
Value
$1m
Shares
1,880
-4%
Cardinal HealthCAH
Share
0.3%
Value
$1m
Shares
5,704
-50%
IsharesEZU
Share
0.3%
Value
$1m
Shares
18,618
+10%
Micron TechnologyMU
Share
0.3%
Value
$1m
Shares
1,106
-9%
Vanguard Index FDSVOT
Share
0.3%
Value
$1m
Shares
3,766
-11%
BlackRockBLK
Share
0.3%
Value
$1m
Shares
1,191
+4%
Gilead SciencesGILD
Share
0.3%
Value
$1m
Shares
9,013
+2%
Global X FDSBUG
Share
0.3%
Value
$1m
Shares
29,212
+8%
Ishares TRHYG
Share
0.3%
Value
$1m
Shares
13,802
Held
Fidelity Comwlth TRONEQ
Share
0.3%
Value
$1m
Shares
10,462
Held
Johnson & JohnsonJNJ
Share
0.2%
Value
$1m
Shares
4,172
Held
SalesforceCRM
Share
0.2%
Value
$1m
Shares
6,675
+6%
DeereDE
Share
0.2%
Value
$1m
Shares
1,639
Held
Vaneck ETF TrustNLR
Share
0.2%
Value
$1m
Shares
8,790
+6%
M&T BankMTB
Share
0.2%
Value
$1m
Shares
4,216
Held
Spdr Series TrustSPMD
Share
0.2%
Value
$1m
Shares
14,847
-13%
TeslaTSLA
Share
0.2%
Value
$964,015
Shares
2,292
Held
EquinixEQIX
Share
0.2%
Value
$951,703
Shares
913
+3%
Ishares TRIGV
Share
0.2%
Value
$938,163
Shares
10,355
+17%
Ishares TRLRGF
Share
0.2%
Value
$936,375
Shares
12,381
+14%
MastercardMA
Share
0.2%
Value
$927,560
Shares
1,806
Held
StrykerSYK
Share
0.2%
Value
$820,788
Shares
2,607
+3%
MercadoLibreMELI
Share
0.2%
Value
$785,892
Shares
463
+7%
State STR Spdr DOW Jones INDDIA
Share
0.2%
Value
$779,928
Shares
1,493
Held
Vanguard World FDVGT
Share
0.2%
Value
$773,533
Shares
6,472
Held
Ishares TRIWR
Share
0.2%
Value
$761,759
Shares
6,905
-4%
Vanguard Admiral FDSVOOG
Share
0.2%
Value
$761,567
Shares
9,218
Held
Charles SchwabSCHW
Share
0.2%
Value
$752,712
Shares
8,158
+22%
Berkshire Hathaway INC DELBRK-A
Share
0.2%
Value
$748,850
Shares
1
Held
CaterpillarCAT
Share
0.2%
Value
$746,893
Shares
701
-8%
Iqvia HoldingsIQV
Share
0.2%
Value
$727,473
Shares
3,765
+4%
IsharesEWJ
Share
0.1%
Value
$625,935
Shares
6,711
+7%
Vanguard Whitehall FDSVYM
Share
0.1%
Value
$622,782
Shares
3,941
+38%
Goldman Sachs GroupGS
Share
0.1%
Value
$598,567
Shares
592
Held
Vanguard World FDMGK
Share
0.1%
Value
$596,206
Shares
6,782
-4%
ExxonMobil HoldingsXOM
Share
0.1%
Value
$589,516
Shares
4,312
-8%
Philip Morris InternationalPM
Share
0.1%
Value
$577,102
Shares
3,190
Held
Ishares TRIWM
Share
0.1%
Value
$566,048
Shares
1,884
Held
PepsiCoPEP
Share
0.1%
Value
$565,701
Shares
4,178
Held
CintasCTAS
Share
0.1%
Value
$563,987
Shares
3,316
-10%
Cincinnati FinancialCINF
Share
0.1%
Value
$551,717
Shares
2,980
Held
Vanguard Index FDSVTV
Share
0.1%
Value
$531,095
Shares
2,437
+3%
CrowdStrike HoldingsCRWD
Share
0.1%
Value
$525,803
Shares
689
Held
J P Morgan Exchange Traded FJPST
Share
0.1%
Value
$525,234
Shares
10,386
-27%

Company	Share of fund	Value	Shares	Change
Ishares TRIVW	9.3%	$40m	287,866	Held
Invesco Exch Traded FD TR IIQQQM	8.8%	$37m	122,854	Held
J P Morgan Exchange Traded FJEPI	7.3%	$31m	551,241	+4%
Capital Group Intl Focus EQTCGXU	7.1%	$30m	876,583	+3%
AppleAAPL	4.0%	$17m	59,160	-2%
Ishares TRIJH	3.7%	$16m	202,585	Held
J P Morgan Exchange Traded FJTNY	3.0%	$13m	253,686	New
AlphabetGOOGL	2.7%	$11m	32,127	Held
Ishares TRIJR	2.4%	$10m	69,218	Held
Fidelity Covington TrustFTEC	2.4%	$10m	35,541	+3%
NvidiaNVDA	2.3%	$10m	48,228	+5%
IsharesEMXC	2.3%	$10m	93,707	Held
Ishares TRIVV	2.0%	$9m	11,581	Held
Amazon.comAMZN	1.7%	$7m	30,771	Held
MicrosoftMSFT	1.6%	$7m	17,940	+3%
Berkshire HathawayBRK-B	1.3%	$5m	10,969	Held
JPMorgan ChaseJPM	1.1%	$5m	14,512	-3%
Palo Alto NetworksPANW	1.1%	$4m	13,083	+4%
Meta PlatformsMETA	1.0%	$4m	7,827	+8%
WalmartWMT	0.9%	$4m	35,483	Held
VisaV	0.9%	$4m	11,359	Held
GE VernovaGEV	0.8%	$4m	3,036	Held
Coca-ColaKO	0.8%	$3m	39,946	Held
State STR Spdr S&P 500 ETF TSPY	0.7%	$3m	4,067	Held
Eli LillyLLY	0.7%	$3m	2,327	Held
AlphabetGOOG	0.6%	$3m	7,782	Held
Ishares TRIWF	0.6%	$3m	21,357	-3%
BroadcomAVGO	0.6%	$3m	6,815	+4%
AbbVieABBV	0.5%	$2m	9,241	+5%
Citizens Financial GroupCFG	0.5%	$2m	32,884	Held
Ishares TRIXUS	0.5%	$2m	24,009	-10%
Ishares TRDGRO	0.5%	$2m	30,186	Held
EatonETN	0.5%	$2m	5,222	Held
Ishares TRIVE	0.5%	$2m	9,740	Held
Ishares TRIUSG	0.5%	$2m	11,129	-12%
Analog DevicesADI	0.5%	$2m	5,187	Held
AmphenolAPH	0.5%	$2m	11,682	+3%
ServiceNowNOW	0.5%	$2m	20,147	+19%
CitigroupC	0.5%	$2m	13,861	Held
American Electric PowerAEP	0.4%	$2m	13,355	+3%
Home DepotHD	0.4%	$2m	4,896	+2%
MerckMRK	0.4%	$2m	13,344	+2%
Global X FDSBOTZ	0.4%	$2m	45,056	+5%
Seagate Technology HoldingsSTX	0.4%	$2m	1,749	Held
Select Sector Spdr TRXLE	0.4%	$2m	31,515	-15%
ARK ETF TRARKW	0.4%	$2m	11,380	+6%
Invesco QQQ TRQQQ	0.4%	$2m	2,230	Held
Ishares TRSHYG	0.4%	$2m	37,038	Held
Thermo Fisher ScientificTMO	0.4%	$2m	3,090	+7%
Vanguard Index FDSVOO	0.4%	$2m	2,215	-8%
McDonald'sMCD	0.4%	$2m	5,624	+6%
Parker-HannifinPH	0.3%	$1m	1,519	Held
CorningGLW	0.3%	$1m	5,795	-32%
Costco WholesaleCOST	0.3%	$1m	1,572	Held
Uber TechnologiesUBER	0.3%	$1m	19,813	+6%
Select Sector Spdr TRXLB	0.3%	$1m	26,883	+3%
Applied MaterialsAMAT	0.3%	$1m	1,880	-4%
Cardinal HealthCAH	0.3%	$1m	5,704	-50%
IsharesEZU	0.3%	$1m	18,618	+10%
Micron TechnologyMU	0.3%	$1m	1,106	-9%
Vanguard Index FDSVOT	0.3%	$1m	3,766	-11%
BlackRockBLK	0.3%	$1m	1,191	+4%
Gilead SciencesGILD	0.3%	$1m	9,013	+2%
Global X FDSBUG	0.3%	$1m	29,212	+8%
Ishares TRHYG	0.3%	$1m	13,802	Held
Fidelity Comwlth TRONEQ	0.3%	$1m	10,462	Held
Johnson & JohnsonJNJ	0.2%	$1m	4,172	Held
SalesforceCRM	0.2%	$1m	6,675	+6%
DeereDE	0.2%	$1m	1,639	Held
Vaneck ETF TrustNLR	0.2%	$1m	8,790	+6%
M&T BankMTB	0.2%	$1m	4,216	Held
Spdr Series TrustSPMD	0.2%	$1m	14,847	-13%
TeslaTSLA	0.2%	$964,015	2,292	Held
EquinixEQIX	0.2%	$951,703	913	+3%
Ishares TRIGV	0.2%	$938,163	10,355	+17%
Ishares TRLRGF	0.2%	$936,375	12,381	+14%
MastercardMA	0.2%	$927,560	1,806	Held
StrykerSYK	0.2%	$820,788	2,607	+3%
MercadoLibreMELI	0.2%	$785,892	463	+7%
State STR Spdr DOW Jones INDDIA	0.2%	$779,928	1,493	Held
Vanguard World FDVGT	0.2%	$773,533	6,472	Held
Ishares TRIWR	0.2%	$761,759	6,905	-4%
Vanguard Admiral FDSVOOG	0.2%	$761,567	9,218	Held
Charles SchwabSCHW	0.2%	$752,712	8,158	+22%
Berkshire Hathaway INC DELBRK-A	0.2%	$748,850	1	Held
CaterpillarCAT	0.2%	$746,893	701	-8%
Iqvia HoldingsIQV	0.2%	$727,473	3,765	+4%
IsharesEWJ	0.1%	$625,935	6,711	+7%
Vanguard Whitehall FDSVYM	0.1%	$622,782	3,941	+38%
Goldman Sachs GroupGS	0.1%	$598,567	592	Held
Vanguard World FDMGK	0.1%	$596,206	6,782	-4%
ExxonMobil HoldingsXOM	0.1%	$589,516	4,312	-8%
Philip Morris InternationalPM	0.1%	$577,102	3,190	Held
Ishares TRIWM	0.1%	$566,048	1,884	Held
PepsiCoPEP	0.1%	$565,701	4,178	Held
CintasCTAS	0.1%	$563,987	3,316	-10%
Cincinnati FinancialCINF	0.1%	$551,717	2,980	Held
Vanguard Index FDSVTV	0.1%	$531,095	2,437	+3%
CrowdStrike HoldingsCRWD	0.1%	$525,803	689	Held
J P Morgan Exchange Traded FJPST	0.1%	$525,234	10,386	-27%

Showing the largest 100 of 195.

Options (2)

McDonald'sMCD
Type
Call
Value
$54,062
Contracts
200
ServiceNowNOW
Type
Call
Value
$9,928
Contracts
100

Company	Type	Value	Contracts
McDonald'sMCD	Call	$54,062	200
ServiceNowNOW	Call	$9,928	100

Over time and by industry

Value over time

Jun '25

Dec '25

Jun '26

Value is up 149.1% since 30 June 2025.

Where the money is

Technology13.3%

Financial services6.4%

Media & telecom4.6%

Health care3.4%

Retail & consumer3.2%

Industrials3.1%

Everyday goods2.5%

Utilities1.0%

Energy0.4%

Real estate0.3%

Materials0.1%

Other61.5%

From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.