NorthStar Asset Management

BERKELEY HEIGHTS, NJfiles as NorthStar Asset Management LLC /NJ/

$246m in 106 US stocks at the end of 30 June 2026. The top 10 are 54.0% of the money. It changed about 5.7% of the portfolio this quarter.

Value
$246m
Stocks
106
Top 10 share
54.0%
Turnover
5.7%

What changed this quarter

New

Bought for the first time this quarter.

Added

Bought more of a stock they already held.

  • Ishares TRIUSG
    12.4% of the fund
    +8%
  • Goldman Sachs ETF TRGSLC
    10.6% of the fund
    +6%
  • Vanguard Index FDSVOT
    5.9% of the fund
    +8%
  • Vanguard Tax-Managed FDSVEA
    3.7% of the fund
    +4%
  • Ishares TRILCV
    3.1% of the fund
    +3%
  • Ishares TRISCG
    3.0% of the fund
    +7%
  • Ishares TRSCZ
    2.8% of the fund
    +7%
  • American Centy ETF TRAVEM
    2.4% of the fund
    +18%
  • IsharesCEMB
    1.6% of the fund
    +9%
  • State STR Spdr S&P 500 ETF TSPY
    1.4% of the fund
    +5%
  • Eli LillyLLY
    1.3% of the fund
    +6%
  • AlphabetGOOGL
    0.9% of the fund
    +6%
  • Vanguard Index FDSVBK
    0.7% of the fund
    +3%
  • Invesco Exch Traded FD TR IIIDHQ
    0.7% of the fund
    +8%
  • Johnson & JohnsonJNJ
    0.6% of the fund
    +3%
  • Ishares TRSHYG
    0.5% of the fund
    +18%
  • ExxonMobil HoldingsXOM
    0.4% of the fund
    +5%
  • ChevronCVX
    0.3% of the fund
    +6%
  • Vanguard Index FDSVBR
    0.2% of the fund
    +3%
  • Spdr Series TrustSPHY
    0.2% of the fund
    +42%
  • Vanguard BD Index FDSBND
    0.2% of the fund
    +725%
  • Realty IncomeO
    0.2% of the fund
    +6%
  • Verizon CommunicationsVZ
    0.2% of the fund
    +6%
  • GE VernovaGEV
    0.1% of the fund
    +5%
  • BoeingBA
    0.1% of the fund
    +5%

Cut

Sold some of their stake.

Sold out

Sold their entire stake.

Holdings

  • Ishares TRIUSG
    Share
    12.4%
    Value
    $30m
    Shares
    161,629

    +8%

  • Goldman Sachs ETF TRGSLC
    Share
    10.6%
    Value
    $26m
    Shares
    183,381

    +6%

  • NvidiaNVDA
    Share
    6.2%
    Value
    $15m
    Shares
    75,839

    Held

  • Vanguard Index FDSVOT
    Share
    5.9%
    Value
    $15m
    Shares
    47,729

    +8%

  • Vanguard Tax-Managed FDSVEA
    Share
    3.7%
    Value
    $9m
    Shares
    126,873

    +4%

  • AppleAAPL
    Share
    3.4%
    Value
    $8m
    Shares
    29,044

    Held

  • Ishares TRILCV
    Share
    3.1%
    Value
    $8m
    Shares
    75,407

    +3%

  • Goldman Sachs ETF TRGBIL
    Share
    3.0%
    Value
    $7m
    Shares
    73,605

    Held

  • Ishares TRISCG
    Share
    3.0%
    Value
    $7m
    Shares
    112,064

    +7%

  • Ishares TRSCZ
    Share
    2.8%
    Value
    $7m
    Shares
    82,601

    +7%

  • American Centy ETF TRAVEM
    Share
    2.4%
    Value
    $6m
    Shares
    60,075

    +18%

  • Ishares TRIVV
    Share
    2.2%
    Value
    $5m
    Shares
    7,204

    Held

  • Vanguard Index FDSVUG
    Share
    2.2%
    Value
    $5m
    Shares
    62,623

    Held

  • Vanguard Index FDSVTV
    Share
    2.1%
    Value
    $5m
    Shares
    23,163

    Held

  • Invesco QQQ TRQQQ
    Share
    2.0%
    Value
    $5m
    Shares
    6,751

    Held

  • AlphabetGOOG
    Share
    1.7%
    Value
    $4m
    Shares
    12,004

    Held

  • Berkshire HathawayBRK-B
    Share
    1.7%
    Value
    $4m
    Shares
    8,265

    -2%

  • IsharesCEMB
    Share
    1.6%
    Value
    $4m
    Shares
    88,130

    +9%

  • Amazon.comAMZN
    Share
    1.6%
    Value
    $4m
    Shares
    16,107

    Held

  • State STR Spdr S&P 500 ETF TSPY
    Share
    1.4%
    Value
    $4m
    Shares
    4,688

    +5%

  • Costco WholesaleCOST
    Share
    1.4%
    Value
    $3m
    Shares
    3,704

    Held

  • Eli LillyLLY
    Share
    1.3%
    Value
    $3m
    Shares
    2,587

    +6%

  • JPMorgan ChaseJPM
    Share
    1.2%
    Value
    $3m
    Shares
    9,326

    Held

  • MicrosoftMSFT
    Share
    1.2%
    Value
    $3m
    Shares
    7,913

    Held

  • Palo Alto NetworksPANW
    Share
    1.0%
    Value
    $2m
    Shares
    7,239

    -9%

  • AlphabetGOOGL
    Share
    0.9%
    Value
    $2m
    Shares
    6,250

    +6%

  • Ishares TRAOA
    Share
    0.9%
    Value
    $2m
    Shares
    2,194,162

    Held

  • Ishares TRSOXX
    Share
    0.9%
    Value
    $2m
    Shares
    3,443

    -3%

  • Meta PlatformsMETA
    Share
    0.9%
    Value
    $2m
    Shares
    3,745

    -3%

  • Vanguard Index FDSVBK
    Share
    0.7%
    Value
    $2m
    Shares
    4,554

    +3%

  • Invesco Exch Traded FD TR IIIDHQ
    Share
    0.7%
    Value
    $2m
    Shares
    37,942

    +8%

  • Micron TechnologyMU
    Share
    0.6%
    Value
    $2m
    Shares
    1,319

    Held

  • Johnson & JohnsonJNJ
    Share
    0.6%
    Value
    $2m
    Shares
    5,922

    +3%

  • Philip Morris InternationalPM
    Share
    0.6%
    Value
    $1m
    Shares
    8,048

    Held

  • Vanguard Index FDSVB
    Share
    0.6%
    Value
    $1m
    Shares
    4,775

    Held

  • Ishares TRSHYG
    Share
    0.5%
    Value
    $1m
    Shares
    31,516

    +18%

  • Ishares TRIEFA
    Share
    0.5%
    Value
    $1m
    Shares
    13,069

    Held

  • CaterpillarCAT
    Share
    0.5%
    Value
    $1m
    Shares
    1,127

    Held

  • Advanced Micro DevicesAMD
    Share
    0.5%
    Value
    $1m
    Shares
    1,988

    Held

  • BroadcomAVGO
    Share
    0.5%
    Value
    $1m
    Shares
    2,996

    -4%

  • Vanguard Intl Equity Index FVWO
    Share
    0.4%
    Value
    $1m
    Shares
    18,521

    Held

  • Altria GroupMO
    Share
    0.4%
    Value
    $950,832
    Shares
    13,215

    Held

  • Schwab Strategic TRSCHG
    Share
    0.4%
    Value
    $929,068
    Shares
    27,455

    Held

  • Schwab Strategic TRSCHV
    Share
    0.4%
    Value
    $916,055
    Shares
    26,316

    Held

  • VisaV
    Share
    0.4%
    Value
    $912,423
    Shares
    2,659

    -12%

  • OneokOKE
    Share
    0.4%
    Value
    $880,489
    Shares
    10,128

    Held

  • ExxonMobil HoldingsXOM
    Share
    0.4%
    Value
    $872,748
    Shares
    6,383

    +5%

  • AbbVieABBV
    Share
    0.3%
    Value
    $806,186
    Shares
    3,204

    -2%

  • Profesionally Managed PortfoAKRE
    Share
    0.3%
    Value
    $784,021
    Shares
    14,740

    -27%

  • ChevronCVX
    Share
    0.3%
    Value
    $756,562
    Shares
    4,564

    +6%

  • Iron MountainIRM
    Share
    0.3%
    Value
    $633,445
    Shares
    5,015

    Held

  • Public Service Enterprise GroupPEG
    Share
    0.2%
    Value
    $595,185
    Shares
    7,333

    Held

  • Vanguard Index FDSVBR
    Share
    0.2%
    Value
    $585,372
    Shares
    2,409

    +3%

  • Ishares TRACWI
    Share
    0.2%
    Value
    $567,655
    Shares
    567,655

    New

  • Spdr Series TrustSPHY
    Share
    0.2%
    Value
    $552,729
    Shares
    23,581

    +42%

  • MastercardMA
    Share
    0.2%
    Value
    $545,565
    Shares
    1,062

    -14%

  • Williams CompaniesWMB
    Share
    0.2%
    Value
    $539,495
    Shares
    7,257

    Held

  • Alps ETF TRAMLP
    Share
    0.2%
    Value
    $522,538
    Shares
    10,078

    Held

  • Goldman Sachs GroupGS
    Share
    0.2%
    Value
    $513,574
    Shares
    508

    Held

  • Automatic Data ProcessingADP
    Share
    0.2%
    Value
    $499,568
    Shares
    2,231

    Held

  • Vanguard BD Index FDSBND
    Share
    0.2%
    Value
    $471,756
    Shares
    47,804

    +725%

  • TeslaTSLA
    Share
    0.2%
    Value
    $465,184
    Shares
    1,106

    Held

  • Monolithic Power SystemsMPWR
    Share
    0.2%
    Value
    $445,120
    Shares
    322

    Held

  • EnbridgeENB
    Share
    0.2%
    Value
    $443,420
    Shares
    8,180

    Held

  • Realty IncomeO
    Share
    0.2%
    Value
    $439,324
    Shares
    7,090

    +6%

  • Verizon CommunicationsVZ
    Share
    0.2%
    Value
    $430,638
    Shares
    10,171

    +6%

  • Ishares TRMUB
    Share
    0.2%
    Value
    $424,669
    Shares
    3,946

    Held

  • BlackstoneBX
    Share
    0.2%
    Value
    $405,643
    Shares
    3,447

    Held

  • American ExpressAXP
    Share
    0.2%
    Value
    $371,156
    Shares
    1,097

    Held

  • Applied MaterialsAMAT
    Share
    0.1%
    Value
    $368,730
    Shares
    510

    New

  • Marsh & McLennan CompaniesMRSH
    Share
    0.1%
    Value
    $364,628
    Shares
    2,188

    -25%

  • SalesforceCRM
    Share
    0.1%
    Value
    $363,239
    Shares
    2,319

    -23%

  • Duke EnergyDUK
    Share
    0.1%
    Value
    $351,277
    Shares
    2,775

    -7%

  • Bank of AmericaBAC
    Share
    0.1%
    Value
    $347,209
    Shares
    6,094

    Held

  • GE VernovaGEV
    Share
    0.1%
    Value
    $324,280
    Shares
    276

    +5%

  • Southern CompanySO
    Share
    0.1%
    Value
    $320,314
    Shares
    3,347

    Held

  • Ishares TRIAGG
    Share
    0.1%
    Value
    $309,587
    Shares
    6,118

    Held

  • Vanguard Charlotte FDSBNDX
    Share
    0.1%
    Value
    $294,111
    Shares
    6,073

    Held

  • Home DepotHD
    Share
    0.1%
    Value
    $294,034
    Shares
    834

    -4%

  • BoeingBA
    Share
    0.1%
    Value
    $293,750
    Shares
    1,357

    +5%

  • W. P. CareyWPC
    Share
    0.1%
    Value
    $288,697
    Shares
    4,038

    +11%

  • General ElectricGE
    Share
    0.1%
    Value
    $288,376
    Shares
    772

    -3%

  • Ishares TRIVW
    Share
    0.1%
    Value
    $269,918
    Shares
    1,963

    Held

  • WalmartWMT
    Share
    0.1%
    Value
    $264,886
    Shares
    2,339

    Held

  • Marriott InternationalMAR
    Share
    0.1%
    Value
    $264,090
    Shares
    713

    Held

  • McDonald'sMCD
    Share
    0.1%
    Value
    $257,592
    Shares
    953

    Held

  • Vanguard BD Index FDSBSV
    Share
    0.1%
    Value
    $253,863
    Shares
    3,258

    -46%

  • NextEra EnergyNEE
    Share
    <0.1%
    Value
    $244,391
    Shares
    2,784

    +4%

  • CrowdStrike HoldingsCRWD
    Share
    <0.1%
    Value
    $236,573
    Shares
    310

    New

  • MercadoLibreMELI
    Share
    <0.1%
    Value
    $235,937
    Shares
    139

    -14%

  • United Parcel ServiceUPS
    Share
    <0.1%
    Value
    $233,753
    Shares
    2,174

    Held

  • Cisco SystemsCSCO
    Share
    <0.1%
    Value
    $231,723
    Shares
    1,973

    New

  • Ishares TRIWO
    Share
    <0.1%
    Value
    $229,782
    Shares
    583

    New

  • Schwab Strategic TRSCHX
    Share
    <0.1%
    Value
    $229,542
    Shares
    7,800

    Held

  • Ishares TRIWN
    Share
    <0.1%
    Value
    $223,160
    Shares
    1,009

    New

  • Marvell TechnologyMRVL
    Share
    <0.1%
    Value
    $220,439
    Shares
    740

    New

  • AmphenolAPH
    Share
    <0.1%
    Value
    $220,167
    Shares
    1,249

    New

  • Dominion EnergyD
    Share
    <0.1%
    Value
    $211,886
    Shares
    3,103

    New

  • American Electric PowerAEP
    Share
    <0.1%
    Value
    $209,666
    Shares
    1,533

    New

  • Royce Small-Cap TrustRVT
    Share
    <0.1%
    Value
    $207,955
    Shares
    11,259

    Held

Showing the largest 100 of 106.

Over time and by industry

Value over time

Jun '25
 
Dec '25
 
Jun '26

Value is up 29.7% since 30 June 2025.

Where the money is

Technology14.3%
Financial services4.4%
Media & telecom3.7%
Everyday goods2.5%
Health care2.2%
Retail & consumer2.1%
Energy1.4%
Industrials1.2%
Utilities0.8%
Real estate0.6%
Other67.0%

From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.