Prentice Wealth Management

Rochester, NYfiles as Prentice Wealth Management LLC

$484m in 122 US stocks at the end of 30 June 2026. The top 10 are 60.3% of the money. It changed about 3.5% of the portfolio this quarter.

Value

$484m

Stocks

122

Top 10 share

60.3%

Turnover

3.5%

What changed this quarter

New

Bought for the first time this quarter.

State STR Spdr S&P 500 ETF TSPY
<0.1% of the fund
KLAKLAC
<0.1% of the fund
Marvell TechnologyMRVL
<0.1% of the fund
IntelINTC
<0.1% of the fund
Credo Technology Group HoldingCRDO
<0.1% of the fund
Honeywell InternationalHON
<0.1% of the fund
ZscalerZS
<0.1% of the fund
Analog DevicesADI
<0.1% of the fund

Added

Bought more of a stock they already held.

Ishares TRAGG
13.9% of the fund
+5%
Schwab Strategic TRSCHP
5.9% of the fund
+4%
Franklin Templeton ETF TRFLHY
5.4% of the fund
+7%
Invesco Exchange Traded FD TEQWL
3.8% of the fund
+3%
Select Sector Spdr TRXLRE
3.5% of the fund
+2%
Franklin Templeton ETF TRFLBL
3.1% of the fund
+11%
Fidelity Covington TrustFDVV
3.0% of the fund
+3%
J P Morgan Exchange Traded FJEPI
2.9% of the fund
+4%
Vanguard Whitehall FDSVYMI
2.9% of the fund
+3%
Litman Gregory FDS TRDBMF
2.9% of the fund
+4%
IsharesDVYE
1.8% of the fund
+5%
Franklin Templeton ETF TRFLMI
1.7% of the fund
+14%
Capital GRP Fixed Incm ETF TCGHM
1.4% of the fund
+29%
Putnam ETF TrustFTMH
1.3% of the fund
+8%
AppleAAPL
1.2% of the fund
+2%
Blackrock ETF Trust IISHYM
1.1% of the fund
+14%
MicrosoftMSFT
0.8% of the fund
+5%
Amazon.comAMZN
0.4% of the fund
+5%
Ishares TRAOR
0.4% of the fund
+6%
Select Sector Spdr TRXLU
0.4% of the fund
+14%
Ishares TRIEF
0.4% of the fund
+20%
VisaV
0.3% of the fund
+3%
Meta PlatformsMETA
0.3% of the fund
+4%
Ishares TRAOA
0.3% of the fund
+5%
AlphabetGOOG
0.2% of the fund
+3%

Cut

Sold some of their stake.

J P Morgan Exchange Traded FJMHI
0.9% of the fund
-21%
Schwab Strategic TRSCHM
0.8% of the fund
-2%
DBX ETF TRUSSG
0.8% of the fund
-10%
Vanguard Intl Equity Index FVWO
0.7% of the fund
-6%
Spdr Series TrustHYMB
0.6% of the fund
-16%
J P Morgan Exchange Traded FJMUB
0.5% of the fund
-16%
ExxonMobil HoldingsXOM
0.4% of the fund
-2%
International Business MachinesIBM
0.4% of the fund
-7%
Morgan Stanley ETF TrustEVYM
0.3% of the fund
-7%
Cisco SystemsCSCO
0.3% of the fund
-3%
Spdr Series TrustSPTM
0.2% of the fund
-3%
LindeLIN
0.2% of the fund
-4%
QualcommQCOM
0.1% of the fund
-2%
Micron TechnologyMU
0.1% of the fund
-46%
Applied MaterialsAMAT
0.1% of the fund
-36%
McDonald'sMCD
0.1% of the fund
-2%
GE VernovaGEV
0.1% of the fund
-8%
PepsiCoPEP
0.1% of the fund
-2%
Walt DisneyDIS
0.1% of the fund
-2%
CaterpillarCAT
0.1% of the fund
-12%
Select Sector Spdr TRXLI
0.1% of the fund
-2%
EnproNPO
<0.1% of the fund
-33%
Select Sector Spdr TRXLB
<0.1% of the fund
-2%
J P Morgan Exchange Traded FJPST
<0.1% of the fund
-19%
PaychexPAYX
<0.1% of the fund
-36%

Sold out

Sold their entire stake.

Honeywell InternationalHON
-100%

Holdings

Ishares TRAGG
Share
13.9%
Value
$68m
Shares
682,200
+5%
Vanguard Index FDSVTI
Share
9.6%
Value
$46m
Shares
125,259
Held
Vanguard Intl Equity Index FVT
Share
9.2%
Value
$44m
Shares
282,712
Held
Schwab Strategic TRSCHP
Share
5.9%
Value
$28m
Shares
1,071,634
+4%
Franklin Templeton ETF TRFLHY
Share
5.4%
Value
$26m
Shares
1,077,190
+7%
Invesco Exchange Traded FD TEQWL
Share
3.8%
Value
$18m
Shares
142,645
+3%
Select Sector Spdr TRXLRE
Share
3.5%
Value
$17m
Shares
389,903
+2%
Franklin Templeton ETF TRFLBL
Share
3.1%
Value
$15m
Shares
646,864
+11%
Fidelity Covington TrustFDVV
Share
3.0%
Value
$15m
Shares
243,752
+3%
J P Morgan Exchange Traded FJEPI
Share
2.9%
Value
$14m
Shares
251,390
+4%
Vanguard Whitehall FDSVYMI
Share
2.9%
Value
$14m
Shares
144,123
+3%
Litman Gregory FDS TRDBMF
Share
2.9%
Value
$14m
Shares
453,578
+4%
Vanguard Specialized FundsVIG
Share
2.2%
Value
$11m
Shares
45,662
Held
IsharesDVYE
Share
1.8%
Value
$9m
Shares
268,158
+5%
Franklin Templeton ETF TRFLMI
Share
1.7%
Value
$8m
Shares
330,459
+14%
Capital GRP Fixed Incm ETF TCGHM
Share
1.4%
Value
$7m
Shares
267,660
+29%
Putnam ETF TrustFTMH
Share
1.3%
Value
$6m
Shares
524,311
+8%
AppleAAPL
Share
1.2%
Value
$6m
Shares
20,405
+2%
Blackrock ETF Trust IISHYM
Share
1.1%
Value
$6m
Shares
247,048
+14%
Goldman Sachs GroupGS
Share
1.0%
Value
$5m
Shares
4,968
Held
J P Morgan Exchange Traded FJMHI
Share
0.9%
Value
$4m
Shares
86,116
-21%
Schwab Strategic TRSCHM
Share
0.8%
Value
$4m
Shares
106,234
-2%
DBX ETF TRUSSG
Share
0.8%
Value
$4m
Shares
55,076
-10%
BroadcomAVGO
Share
0.8%
Value
$4m
Shares
10,046
Held
MicrosoftMSFT
Share
0.8%
Value
$4m
Shares
9,837
+5%
NvidiaNVDA
Share
0.7%
Value
$3m
Shares
16,561
Held
Vanguard Intl Equity Index FVWO
Share
0.7%
Value
$3m
Shares
53,756
-6%
JPMorgan ChaseJPM
Share
0.6%
Value
$3m
Shares
9,298
Held
Spdr Series TrustHYMB
Share
0.6%
Value
$3m
Shares
105,502
-16%
Berkshire HathawayBRK-B
Share
0.5%
Value
$2m
Shares
4,587
Held
AlphabetGOOGL
Share
0.5%
Value
$2m
Shares
6,358
Held
J P Morgan Exchange Traded FJMUB
Share
0.5%
Value
$2m
Shares
43,601
-16%
RTXRTX
Share
0.4%
Value
$2m
Shares
11,262
Held
Amazon.comAMZN
Share
0.4%
Value
$2m
Shares
8,925
+5%
Ishares TRAOR
Share
0.4%
Value
$2m
Shares
28,524
+6%
ExxonMobil HoldingsXOM
Share
0.4%
Value
$2m
Shares
13,857
-2%
Select Sector Spdr TRXLU
Share
0.4%
Value
$2m
Shares
41,018
+14%
Ishares TRIEF
Share
0.4%
Value
$2m
Shares
19,286
+20%
International Business MachinesIBM
Share
0.4%
Value
$2m
Shares
6,417
-7%
Morgan Stanley ETF TrustEVYM
Share
0.3%
Value
$2m
Shares
33,060
-7%
VisaV
Share
0.3%
Value
$2m
Shares
4,890
+3%
AbbVieABBV
Share
0.3%
Value
$2m
Shares
6,526
Held
Eli LillyLLY
Share
0.3%
Value
$2m
Shares
1,364
Held
Johnson & JohnsonJNJ
Share
0.3%
Value
$1m
Shares
5,449
Held
WalmartWMT
Share
0.3%
Value
$1m
Shares
11,479
Held
Cisco SystemsCSCO
Share
0.3%
Value
$1m
Shares
11,042
-3%
MerckMRK
Share
0.3%
Value
$1m
Shares
10,076
Held
Meta PlatformsMETA
Share
0.3%
Value
$1m
Shares
2,260
+4%
Ameriprise FinancialAMP
Share
0.3%
Value
$1m
Shares
2,684
Held
General ElectricGE
Share
0.3%
Value
$1m
Shares
3,285
Held
Ishares TRAOA
Share
0.3%
Value
$1m
Shares
12,559
+5%
UnitedHealth GroupUNH
Share
0.2%
Value
$1m
Shares
2,906
Held
AlphabetGOOG
Share
0.2%
Value
$1m
Shares
3,308
+3%
Costco WholesaleCOST
Share
0.2%
Value
$1m
Shares
1,242
Held
Spdr Series TrustSPTM
Share
0.2%
Value
$1m
Shares
12,710
-3%
MastercardMA
Share
0.2%
Value
$1m
Shares
2,131
Held
NextEra EnergyNEE
Share
0.2%
Value
$1m
Shares
11,980
Held
Advanced Micro DevicesAMD
Share
0.2%
Value
$1m
Shares
1,786
+15%
Bank of AmericaBAC
Share
0.2%
Value
$1m
Shares
18,198
Held
Home DepotHD
Share
0.2%
Value
$884,895
Shares
2,509
+5%
Coca-ColaKO
Share
0.2%
Value
$840,332
Shares
10,340
Held
Procter & GamblePG
Share
0.2%
Value
$816,785
Shares
5,570
+2%
BlackstoneBX
Share
0.2%
Value
$798,626
Shares
6,787
+8%
OracleORCL
Share
0.2%
Value
$765,581
Shares
5,224
Held
Wells Fargo & CompanyWFC
Share
0.2%
Value
$765,164
Shares
9,259
Held
LindeLIN
Share
0.2%
Value
$744,160
Shares
1,434
-4%
ChevronCVX
Share
0.2%
Value
$741,610
Shares
4,474
Held
QualcommQCOM
Share
0.1%
Value
$726,225
Shares
3,930
-2%
TeslaTSLA
Share
0.1%
Value
$707,449
Shares
1,682
Held
Booking HoldingsBKNG
Share
0.1%
Value
$696,205
Shares
3,906
Held
Micron TechnologyMU
Share
0.1%
Value
$674,274
Shares
584
-46%
Philip Morris InternationalPM
Share
0.1%
Value
$673,347
Shares
3,722
Held
Applied MaterialsAMAT
Share
0.1%
Value
$658,653
Shares
911
-36%
McDonald'sMCD
Share
0.1%
Value
$646,311
Shares
2,391
-2%
GE VernovaGEV
Share
0.1%
Value
$646,173
Shares
550
-8%
PepsiCoPEP
Share
0.1%
Value
$621,621
Shares
4,591
-2%
Walt DisneyDIS
Share
0.1%
Value
$617,251
Shares
6,413
-2%
Verizon CommunicationsVZ
Share
0.1%
Value
$604,949
Shares
14,288
Held
CaterpillarCAT
Share
0.1%
Value
$577,176
Shares
542
-12%
Vanguard MUN BD FDSVCRM
Share
0.1%
Value
$549,698
Shares
7,195
+2%
Select Sector Spdr TRXLI
Share
0.1%
Value
$544,576
Shares
2,940
-2%
SalesforceCRM
Share
0.1%
Value
$516,821
Shares
3,299
Held
Vertiv HoldingsVRT
Share
0.1%
Value
$510,266
Shares
1,524
+9%
SnowflakeSNOW
Share
0.1%
Value
$503,147
Shares
1,977
Held
M&T BankMTB
Share
0.1%
Value
$486,730
Shares
2,045
Held
Abbott LaboratoriesABT
Share
<0.1%
Value
$482,192
Shares
5,314
Held
Ishares TRIVV
Share
<0.1%
Value
$474,047
Shares
633
Held
NetflixNFLX
Share
<0.1%
Value
$441,895
Shares
6,189
Held
State STR Spdr S&P 500 ETF TSPY
Share
<0.1%
Value
$437,607
Shares
586
New
Vanguard Index FDSVOO
Share
<0.1%
Value
$425,135
Shares
619
Held
Palantir TechnologiesPLTR
Share
<0.1%
Value
$415,812
Shares
3,564
+5%
AllstateALL
Share
<0.1%
Value
$415,681
Shares
1,747
Held
AT&TT
Share
<0.1%
Value
$401,980
Shares
19,419
Held
KLAKLAC
Share
<0.1%
Value
$386,189
Shares
1,280
New
CitigroupC
Share
<0.1%
Value
$369,354
Shares
2,639
Held
Constellation BrandsSTZ
Share
<0.1%
Value
$358,991
Shares
2,581
Held
L3harris TechnologiesLHX
Share
<0.1%
Value
$345,457
Shares
1,189
+6%
Marvell TechnologyMRVL
Share
<0.1%
Value
$344,414
Shares
1,156
New
Texas InstrumentsTXN
Share
<0.1%
Value
$328,473
Shares
1,102
Held
Lockheed MartinLMT
Share
<0.1%
Value
$319,431
Shares
627
Held

Company	Share of fund	Value	Shares	Change
Ishares TRAGG	13.9%	$68m	682,200	+5%
Vanguard Index FDSVTI	9.6%	$46m	125,259	Held
Vanguard Intl Equity Index FVT	9.2%	$44m	282,712	Held
Schwab Strategic TRSCHP	5.9%	$28m	1,071,634	+4%
Franklin Templeton ETF TRFLHY	5.4%	$26m	1,077,190	+7%
Invesco Exchange Traded FD TEQWL	3.8%	$18m	142,645	+3%
Select Sector Spdr TRXLRE	3.5%	$17m	389,903	+2%
Franklin Templeton ETF TRFLBL	3.1%	$15m	646,864	+11%
Fidelity Covington TrustFDVV	3.0%	$15m	243,752	+3%
J P Morgan Exchange Traded FJEPI	2.9%	$14m	251,390	+4%
Vanguard Whitehall FDSVYMI	2.9%	$14m	144,123	+3%
Litman Gregory FDS TRDBMF	2.9%	$14m	453,578	+4%
Vanguard Specialized FundsVIG	2.2%	$11m	45,662	Held
IsharesDVYE	1.8%	$9m	268,158	+5%
Franklin Templeton ETF TRFLMI	1.7%	$8m	330,459	+14%
Capital GRP Fixed Incm ETF TCGHM	1.4%	$7m	267,660	+29%
Putnam ETF TrustFTMH	1.3%	$6m	524,311	+8%
AppleAAPL	1.2%	$6m	20,405	+2%
Blackrock ETF Trust IISHYM	1.1%	$6m	247,048	+14%
Goldman Sachs GroupGS	1.0%	$5m	4,968	Held
J P Morgan Exchange Traded FJMHI	0.9%	$4m	86,116	-21%
Schwab Strategic TRSCHM	0.8%	$4m	106,234	-2%
DBX ETF TRUSSG	0.8%	$4m	55,076	-10%
BroadcomAVGO	0.8%	$4m	10,046	Held
MicrosoftMSFT	0.8%	$4m	9,837	+5%
NvidiaNVDA	0.7%	$3m	16,561	Held
Vanguard Intl Equity Index FVWO	0.7%	$3m	53,756	-6%
JPMorgan ChaseJPM	0.6%	$3m	9,298	Held
Spdr Series TrustHYMB	0.6%	$3m	105,502	-16%
Berkshire HathawayBRK-B	0.5%	$2m	4,587	Held
AlphabetGOOGL	0.5%	$2m	6,358	Held
J P Morgan Exchange Traded FJMUB	0.5%	$2m	43,601	-16%
RTXRTX	0.4%	$2m	11,262	Held
Amazon.comAMZN	0.4%	$2m	8,925	+5%
Ishares TRAOR	0.4%	$2m	28,524	+6%
ExxonMobil HoldingsXOM	0.4%	$2m	13,857	-2%
Select Sector Spdr TRXLU	0.4%	$2m	41,018	+14%
Ishares TRIEF	0.4%	$2m	19,286	+20%
International Business MachinesIBM	0.4%	$2m	6,417	-7%
Morgan Stanley ETF TrustEVYM	0.3%	$2m	33,060	-7%
VisaV	0.3%	$2m	4,890	+3%
AbbVieABBV	0.3%	$2m	6,526	Held
Eli LillyLLY	0.3%	$2m	1,364	Held
Johnson & JohnsonJNJ	0.3%	$1m	5,449	Held
WalmartWMT	0.3%	$1m	11,479	Held
Cisco SystemsCSCO	0.3%	$1m	11,042	-3%
MerckMRK	0.3%	$1m	10,076	Held
Meta PlatformsMETA	0.3%	$1m	2,260	+4%
Ameriprise FinancialAMP	0.3%	$1m	2,684	Held
General ElectricGE	0.3%	$1m	3,285	Held
Ishares TRAOA	0.3%	$1m	12,559	+5%
UnitedHealth GroupUNH	0.2%	$1m	2,906	Held
AlphabetGOOG	0.2%	$1m	3,308	+3%
Costco WholesaleCOST	0.2%	$1m	1,242	Held
Spdr Series TrustSPTM	0.2%	$1m	12,710	-3%
MastercardMA	0.2%	$1m	2,131	Held
NextEra EnergyNEE	0.2%	$1m	11,980	Held
Advanced Micro DevicesAMD	0.2%	$1m	1,786	+15%
Bank of AmericaBAC	0.2%	$1m	18,198	Held
Home DepotHD	0.2%	$884,895	2,509	+5%
Coca-ColaKO	0.2%	$840,332	10,340	Held
Procter & GamblePG	0.2%	$816,785	5,570	+2%
BlackstoneBX	0.2%	$798,626	6,787	+8%
OracleORCL	0.2%	$765,581	5,224	Held
Wells Fargo & CompanyWFC	0.2%	$765,164	9,259	Held
LindeLIN	0.2%	$744,160	1,434	-4%
ChevronCVX	0.2%	$741,610	4,474	Held
QualcommQCOM	0.1%	$726,225	3,930	-2%
TeslaTSLA	0.1%	$707,449	1,682	Held
Booking HoldingsBKNG	0.1%	$696,205	3,906	Held
Micron TechnologyMU	0.1%	$674,274	584	-46%
Philip Morris InternationalPM	0.1%	$673,347	3,722	Held
Applied MaterialsAMAT	0.1%	$658,653	911	-36%
McDonald'sMCD	0.1%	$646,311	2,391	-2%
GE VernovaGEV	0.1%	$646,173	550	-8%
PepsiCoPEP	0.1%	$621,621	4,591	-2%
Walt DisneyDIS	0.1%	$617,251	6,413	-2%
Verizon CommunicationsVZ	0.1%	$604,949	14,288	Held
CaterpillarCAT	0.1%	$577,176	542	-12%
Vanguard MUN BD FDSVCRM	0.1%	$549,698	7,195	+2%
Select Sector Spdr TRXLI	0.1%	$544,576	2,940	-2%
SalesforceCRM	0.1%	$516,821	3,299	Held
Vertiv HoldingsVRT	0.1%	$510,266	1,524	+9%
SnowflakeSNOW	0.1%	$503,147	1,977	Held
M&T BankMTB	0.1%	$486,730	2,045	Held
Abbott LaboratoriesABT	<0.1%	$482,192	5,314	Held
Ishares TRIVV	<0.1%	$474,047	633	Held
NetflixNFLX	<0.1%	$441,895	6,189	Held
State STR Spdr S&P 500 ETF TSPY	<0.1%	$437,607	586	New
Vanguard Index FDSVOO	<0.1%	$425,135	619	Held
Palantir TechnologiesPLTR	<0.1%	$415,812	3,564	+5%
AllstateALL	<0.1%	$415,681	1,747	Held
AT&TT	<0.1%	$401,980	19,419	Held
KLAKLAC	<0.1%	$386,189	1,280	New
CitigroupC	<0.1%	$369,354	2,639	Held
Constellation BrandsSTZ	<0.1%	$358,991	2,581	Held
L3harris TechnologiesLHX	<0.1%	$345,457	1,189	+6%
Marvell TechnologyMRVL	<0.1%	$344,414	1,156	New
Texas InstrumentsTXN	<0.1%	$328,473	1,102	Held
Lockheed MartinLMT	<0.1%	$319,431	627	Held

Showing the largest 100 of 122.

Options (4)

Goldman Sachs GroupGS
Type
Put
Value
$86,482
Contracts
2,000
AppleAAPL
Type
Put
Value
$20,910
Contracts
1,700
EnproNPO
Type
Put
Value
$14,000
Contracts
800
NvidiaNVDA
Type
Put
Value
$9,790
Contracts
2,200

Company	Type	Value	Contracts
Goldman Sachs GroupGS	Put	$86,482	2,000
AppleAAPL	Put	$20,910	1,700
EnproNPO	Put	$14,000	800
NvidiaNVDA	Put	$9,790	2,200

Over time and by industry

Value over time

Jun '25

Dec '25

Jun '26

Value is up 27.2% since 30 June 2025.

Where the money is

Technology5.7%

Financial services3.9%

Health care1.7%

Media & telecom1.4%

Industrials1.3%

Everyday goods1.2%

Retail & consumer1.1%

Energy0.5%

Materials0.3%

Utilities0.2%

Other82.5%

From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.