Willis Investment Counsel
GAINESVILLE, GA
$2.1bn in 125 US stocks at the end of 30 June 2026. The top 10 are 28.2% of the money. It changed about 12.3% of the portfolio this quarter.
Value
$2.1bn
Stocks
125
Top 10 share
28.2%
Turnover
12.3%
What changed this quarter
New
Bought for the first time this quarter.
- ExxonMobil HoldingsXOM1.6% of the fund
- Motorola SolutionsMSI0.6% of the fund
- Badger MeterBMI0.1% of the fund
- Gaztransport & TechnigazGZPZF<0.1% of the fund
- Invesco QQQ TRQQQ<0.1% of the fund
- Xponential FitnessXPOF<0.1% of the fund
- WalmartWMT<0.1% of the fund
Added
Bought more of a stock they already held.
- Cisco SystemsCSCO5.0% of the fund+6%
- Johnson & JohnsonJNJ3.7% of the fund+7%
- CaterpillarCAT2.8% of the fund+10%
- ChubbCB2.6% of the fund+6%
- Lockheed MartinLMT2.3% of the fund+6%
- PaychexPAYX2.2% of the fund+7%
- MicrosoftMSFT2.2% of the fund+7%
- PfizerPFE2.1% of the fund+6%
- Home DepotHD1.9% of the fund+5%
- AflacAFL1.8% of the fund+7%
- FortinetFTNT1.7% of the fund+18%
- HersheyHSY1.6% of the fund+5%
- Keysight TechnologiesKEYS1.6% of the fund+17%
- AccentureACN1.6% of the fund+37%
- PepsiCoPEP1.5% of the fund+5%
- MedtronicMDT1.5% of the fund+6%
- Abbott LaboratoriesABT1.5% of the fund+73%
- ConocoPhillipsCOP1.4% of the fund+7%
- BHP Billiton LimitedBHP1.3% of the fund+5%
- W.W. GraingerGWW1.3% of the fund+20%
- Tractor SupplyTSCO1.1% of the fund+11%
- 3MMMM1.1% of the fund+8%
- American ExpressAXP1.1% of the fund+18%
- ShellSHEL1.1% of the fund+5%
- Applied MaterialsAMAT1.1% of the fund+18%
Cut
Sold some of their stake.
- Texas InstrumentsTXN3.4% of the fund-11%
- Generac HoldingsGNRC1.6% of the fund-22%
- Sterling InfrastructureSTRL0.3% of the fund-50%
- MSC Industrial DirectMSM0.2% of the fund-22%
- PAR TechnologyPAR<0.1% of the fund-35%
Sold out
Sold their entire stake.
- ExxonMobil HoldingsXOM-100%
- Vanguard Index FDSVBR-100%
- TredegarTG-100%
- MckessonMCK-100%
- Murphy OilMUR-100%
Holdings
- BHP Billiton LimitedBHP
- Share
- 1.3%
- Value
- $28m
- Shares
- 331,239
+5%
- Sanofi SASNY
- Share
- 1.2%
- Value
- $26m
- Shares
- 602,300
Held
- ShellSHEL
- Share
- 1.1%
- Value
- $23m
- Shares
- 292,008
+5%
- Invesco Exchange Traded FD TRSP
- Share
- 0.9%
- Value
- $20m
- Shares
- 92,880
+15%
- Gildan ActivewearGIL
- Share
- 0.3%
- Value
- $7m
- Shares
- 133,186
+61%
- Gaztransport & TechnigazGZPZF
- Share
- <0.1%
- Value
- $2m
- Shares
- 8,105
New
- Ishares TRIJH
- Share
- <0.1%
- Value
- $1m
- Shares
- 16,164
Held
- Vanguard Index FDSVOO
- Share
- <0.1%
- Value
- $831,727
- Shares
- 1,211
+3%
- Vanguard Index FDSVO
- Share
- <0.1%
- Value
- $827,293
- Shares
- 10,268
Held
| Company | Share of fund | Value | Shares | Change |
|---|---|---|---|---|
| Cisco SystemsCSCO | 5.0% | $104m | 884,202 | +6% |
| Johnson & JohnsonJNJ | 3.7% | $79m | 309,486 | +7% |
| Texas InstrumentsTXN | 3.4% | $71m | 237,001 | -11% |
| CaterpillarCAT | 2.8% | $58m | 54,570 | +10% |
| ChubbCB | 2.6% | $55m | 162,875 | +6% |
| Lockheed MartinLMT | 2.3% | $49m | 96,275 | +6% |
| PaychexPAYX | 2.2% | $46m | 467,688 | +7% |
| MicrosoftMSFT | 2.2% | $45m | 121,147 | +7% |
| PfizerPFE | 2.1% | $44m | 1,818,508 | +6% |
| MerckMRK | 1.9% | $40m | 312,767 | Held |
| Home DepotHD | 1.9% | $40m | 112,868 | +5% |
| AflacAFL | 1.8% | $38m | 324,544 | +7% |
| FortinetFTNT | 1.7% | $35m | 230,869 | +18% |
| ExxonMobil HoldingsXOM | 1.6% | $34m | 246,874 | New |
| HersheyHSY | 1.6% | $33m | 190,740 | +5% |
| Generac HoldingsGNRC | 1.6% | $33m | 113,995 | -22% |
| Keysight TechnologiesKEYS | 1.6% | $33m | 95,062 | +17% |
| Automatic Data ProcessingADP | 1.6% | $33m | 148,056 | Held |
| AccentureACN | 1.6% | $33m | 265,973 | +37% |
| EatonETN | 1.6% | $33m | 76,973 | Held |
| PepsiCoPEP | 1.5% | $32m | 239,514 | +5% |
| MedtronicMDT | 1.5% | $32m | 414,539 | +6% |
| AppleAAPL | 1.5% | $32m | 111,285 | Held |
| Quest DiagnosticsDGX | 1.5% | $32m | 151,500 | Held |
| Abbott LaboratoriesABT | 1.5% | $31m | 345,349 | +73% |
| Procter & GamblePG | 1.5% | $31m | 209,370 | Held |
| ConocoPhillipsCOP | 1.4% | $29m | 274,201 | +7% |
| American Electric PowerAEP | 1.3% | $28m | 203,038 | Held |
| BHP Billiton LimitedBHP | 1.3% | $28m | 331,239 | +5% |
| W.W. GraingerGWW | 1.3% | $27m | 20,102 | +20% |
| Valero EnergyVLO | 1.3% | $27m | 104,300 | Held |
| Sanofi SASNY | 1.2% | $26m | 602,300 | Held |
| JPMorgan ChaseJPM | 1.2% | $25m | 77,798 | Held |
| Darden RestaurantsDRI | 1.2% | $25m | 122,400 | Held |
| Tractor SupplyTSCO | 1.1% | $24m | 759,707 | +11% |
| 3MMMM | 1.1% | $24m | 146,840 | +8% |
| Verizon CommunicationsVZ | 1.1% | $24m | 557,990 | Held |
| General DynamicsGD | 1.1% | $24m | 66,500 | Held |
| American ExpressAXP | 1.1% | $23m | 67,676 | +18% |
| McDonald'sMCD | 1.1% | $23m | 84,485 | Held |
| ShellSHEL | 1.1% | $23m | 292,008 | +5% |
| Applied MaterialsAMAT | 1.1% | $23m | 31,135 | +18% |
| CloroxCLX | 1.0% | $22m | 229,300 | Held |
| DeereDE | 1.0% | $22m | 34,200 | Held |
| Eli LillyLLY | 1.0% | $22m | 18,017 | +22% |
| AdobeADBE | 1.0% | $21m | 103,802 | +91% |
| Labcorp HoldingsLH | 1.0% | $21m | 75,319 | +17% |
| AT&TT | 1.0% | $21m | 1,014,010 | Held |
| Duke EnergyDUK | 1.0% | $20m | 160,137 | Held |
| Emerson ElectricEMR | 0.9% | $20m | 139,200 | Held |
| Invesco Exchange Traded FD TRSP | 0.9% | $20m | 92,880 | +15% |
| Lowe's CompaniesLOW | 0.9% | $18m | 83,218 | Held |
| AlphabetGOOGL | 0.8% | $18m | 49,797 | +22% |
| HubbellHUBB | 0.8% | $17m | 32,723 | +18% |
| NvidiaNVDA | 0.8% | $17m | 83,643 | +21% |
| ChevronCVX | 0.8% | $17m | 99,877 | Held |
| MastercardMA | 0.7% | $15m | 30,118 | +21% |
| Waste ManagementWM | 0.7% | $15m | 68,626 | Held |
| WatersWAT | 0.7% | $15m | 39,360 | +18% |
| Motorola SolutionsMSI | 0.6% | $14m | 32,600 | New |
| ZoetisZTS | 0.6% | $12m | 171,746 | +23% |
| Factset Research SystemsFDS | 0.6% | $12m | 51,021 | +19% |
| United Parcel ServiceUPS | 0.6% | $12m | 109,094 | +23% |
| Meta PlatformsMETA | 0.5% | $11m | 19,367 | +21% |
| Ross StoresROST | 0.5% | $10m | 46,244 | +21% |
| Sherwin-WilliamsSHW | 0.5% | $10m | 28,553 | +19% |
| NRC HealthNRC | 0.4% | $9m | 434,785 | +94% |
| FrontdoorFTDR | 0.4% | $9m | 119,899 | +51% |
| Medpace HoldingsMEDP | 0.4% | $8m | 14,855 | +47% |
| QualysQLYS | 0.4% | $8m | 57,156 | +66% |
| Liquidity ServicesLQDT | 0.4% | $8m | 193,441 | +46% |
| DonaldsonDCI | 0.3% | $7m | 81,745 | +47% |
| Gildan ActivewearGIL | 0.3% | $7m | 133,186 | +61% |
| Sterling InfrastructureSTRL | 0.3% | $7m | 8,160 | -50% |
| S&P GlobalSPGI | 0.3% | $7m | 16,757 | +22% |
| Logitech InternationalLOGI | 0.3% | $7m | 72,038 | +60% |
| Jack Henry & AssociatesJKHY | 0.3% | $7m | 48,588 | +162% |
| Avery DennisonAVY | 0.3% | $6m | 34,558 | +229% |
| Lamar AdvertisingLAMR | 0.3% | $5m | 33,811 | +73% |
| Paycom SoftwarePAYC | 0.2% | $5m | 39,620 | +68% |
| Smith A OAOS | 0.2% | $5m | 76,226 | +59% |
| Align TechnologyALGN | 0.2% | $5m | 28,035 | +334% |
| ToroTTC | 0.2% | $5m | 47,415 | +73% |
| Zebra TechnologiesZBRA | 0.2% | $5m | 17,175 | +70% |
| IntuitINTU | 0.2% | $4m | 16,168 | +26% |
| EvertecEVTC | 0.2% | $4m | 150,575 | +59% |
| JBT MarelJBTM | 0.2% | $4m | 27,401 | +133% |
| VerisignVRSN | 0.2% | $4m | 15,294 | +70% |
| HexcelHXL | 0.2% | $4m | 38,150 | +81% |
| UbiquitiUI | 0.2% | $4m | 6,989 | +78% |
| MSC Industrial DirectMSM | 0.2% | $4m | 31,258 | -22% |
| Badger MeterBMI | 0.1% | $3m | 18,383 | New |
| Bio-TechneTECH | 0.1% | $3m | 37,659 | +118% |
| Dolby LaboratoriesDLB | <0.1% | $2m | 39,854 | +93% |
| Gaztransport & TechnigazGZPZF | <0.1% | $2m | 8,105 | New |
| Ishares TRIJH | <0.1% | $1m | 16,164 | Held |
| MaxcyteMXCT | <0.1% | $1m | 862,758 | Held |
| Coca-ColaKO | <0.1% | $1m | 12,664 | Held |
| Vanguard Index FDSVOO | <0.1% | $831,727 | 1,211 | +3% |
| Vanguard Index FDSVO | <0.1% | $827,293 | 10,268 | Held |
Showing the largest 100 of 125.
Over time and by industry
Value over time
Jun '25
Dec '25
Jun '26
Value is up 22.8% since 30 June 2025.
Where the money is
Technology23.3%
Industrials21.5%
Health care16.9%
Financial services8.7%
Retail & consumer7.1%
Everyday goods5.7%
Energy5.1%
Media & telecom3.5%
Utilities2.3%
Materials0.7%
Real estate0.3%
Other4.9%
From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.