Herold Advisors
New York, NYfiles as Herold Advisors, Inc.
$506m in 273 US stocks at the end of 30 June 2026. The top 10 are 26.3% of the money. It changed about 7.4% of the portfolio this quarter.
Value
$506m
Stocks
273
Top 10 share
26.3%
Turnover
7.4%
What changed this quarter
New
Bought for the first time this quarter.
- Dimensional ETF TrustDFSD0.1% of the fund
- American Electric PowerAEP<0.1% of the fund
- Palo Alto NetworksPANW<0.1% of the fund
- Citizens Financial GroupCFG<0.1% of the fund
- Uber TechnologiesUBER<0.1% of the fund
- Qnity ElectronicsQ<0.1% of the fund
- Enterprise Products Partners L.P.EPD<0.1% of the fund
- TotalEnergies SETTE<0.1% of the fund
- Dick's Sporting GoodsDKS<0.1% of the fund
- Axon EnterpriseAXON<0.1% of the fund
- Simon Property GroupSPG<0.1% of the fund
- Global X FDSQYLD<0.1% of the fund
- Space Exploration TechnologiesSPCX<0.1% of the fund
- First TR Exch Traded FD IIIFMNY<0.1% of the fund
- Kraft HeinzKHC<0.1% of the fund
- Aurora InnovationAUR<0.1% of the fund
- Invesco Trust for Investment Grade New York MunicipalsVTN<0.1% of the fund
- Blackrock Muniyield Quality Fund IIIMYI<0.1% of the fund
Added
Bought more of a stock they already held.
- Eli LillyLLY2.5% of the fund+4%
- Dimensional ETF TrustDFUS2.4% of the fund+13%
- American Centy ETF TRAVLC1.9% of the fund+20%
- Dimensional ETF TrustDFCF1.6% of the fund+8%
- American Centy ETF TRAVIG1.5% of the fund+8%
- Ishares TRIGIB1.2% of the fund+13%
- Flexshares TRQLC1.1% of the fund+14%
- Flexshares TRIQDY1.1% of the fund+14%
- Flexshares TRSKOR1.0% of the fund+12%
- ChevronCVX1.0% of the fund+8%
- Dimensional ETF TrustDFIV1.0% of the fund+11%
- Wisdomtree TRQGRW0.9% of the fund+11%
- Meta PlatformsMETA0.8% of the fund+4%
- American Centy ETF TRAVUV0.8% of the fund+6%
- Verizon CommunicationsVZ0.8% of the fund+6%
- American Centy ETF TRAVLV0.7% of the fund+16%
- J P Morgan Exchange Traded FJEPI0.7% of the fund+5%
- Berkshire HathawayBRK-B0.6% of the fund+4%
- J P Morgan Exchange Traded FJEPQ0.6% of the fund+10%
- Dimensional ETF TrustDFAU0.6% of the fund+2%
- Capital Group Dividend ValueCGDV0.5% of the fund+8%
- AT&TT0.4% of the fund+7%
- American Centy ETF TRAVEM0.4% of the fund+7%
- Schwab Strategic TRSCHG0.4% of the fund+8%
- J P Morgan Exchange Traded FJPEF0.4% of the fund+30%
Cut
Sold some of their stake.
- American Centy ETF TRAVUS2.1% of the fund-3%
- American Centy ETF TRAVDE0.8% of the fund-3%
- J P Morgan Exchange Traded FJPST0.7% of the fund-9%
- Brookfield Infrastructure PABIP0.6% of the fund-4%
- EatonETN0.6% of the fund-3%
- BroadcomAVGO0.6% of the fund-3%
- ETF SER SolutionsDSTL0.6% of the fund-28%
- CorningGLW0.6% of the fund-5%
- CaterpillarCAT0.5% of the fund-5%
- Wisdomtree TRDGRW0.5% of the fund-12%
- KLAKLAC0.5% of the fund-10%
- Lam ResearchLRCX0.5% of the fund-2%
- QualcommQCOM0.5% of the fund-2%
- Spdr Gold TRGLD0.4% of the fund-2%
- Cisco SystemsCSCO0.4% of the fund-4%
- OneokOKE0.4% of the fund-3%
- Micron TechnologyMU0.4% of the fund-16%
- Advanced Micro DevicesAMD0.4% of the fund-4%
- BoeingBA0.3% of the fund-3%
- Lockheed MartinLMT0.3% of the fund-10%
- Wisdomtree TRUSFR0.3% of the fund-22%
- Applied MaterialsAMAT0.3% of the fund-8%
- Wisdomtree TRNTSX0.3% of the fund-4%
- AmgenAMGN0.3% of the fund-3%
- Goldman Sachs ETF TRGSLC0.2% of the fund-28%
Sold out
Sold their entire stake.
- ZoetisZTS-100%
- Wisdomtree TRSHAG-100%
- Wisdomtree TRIHDG-100%
- Constellation EnergyCEG-100%
- Flexshares TRGUNR-100%
- Carlyle GroupCG-100%
- Pacer FDS TRCOWZ-100%
- FedExFDX-100%
Holdings
- Dimensional ETF TrustDFUS
- Share
- 2.4%
- Value
- $12m
- Shares
- 148,859
+13%
- American Centy ETF TRAVUS
- Share
- 2.1%
- Value
- $10m
- Shares
- 81,375
-3%
- American Centy ETF TRAVLC
- Share
- 1.9%
- Value
- $10m
- Shares
- 108,644
+20%
- Dimensional ETF TrustDFCF
- Share
- 1.6%
- Value
- $8m
- Shares
- 188,195
+8%
- American Centy ETF TRAVIG
- Share
- 1.5%
- Value
- $8m
- Shares
- 188,219
+8%
- Ishares TRIGIB
- Share
- 1.2%
- Value
- $6m
- Shares
- 109,570
+13%
- Flexshares TRQLC
- Share
- 1.1%
- Value
- $6m
- Shares
- 64,695
+14%
- Flexshares TRIQDY
- Share
- 1.1%
- Value
- $6m
- Shares
- 128,882
+14%
- Flexshares TRSKOR
- Share
- 1.0%
- Value
- $5m
- Shares
- 109,600
+12%
- Dimensional ETF TrustDFIV
- Share
- 1.0%
- Value
- $5m
- Shares
- 89,364
+11%
- Wisdomtree TRQGRW
- Share
- 0.9%
- Value
- $4m
- Shares
- 67,404
+11%
- American Centy ETF TRAVDE
- Share
- 0.8%
- Value
- $4m
- Shares
- 44,832
-3%
- American Centy ETF TRAVUV
- Share
- 0.8%
- Value
- $4m
- Shares
- 31,860
+6%
- American Centy ETF TRAVLV
- Share
- 0.7%
- Value
- $4m
- Shares
- 41,231
+16%
- J P Morgan Exchange Traded FJEPI
- Share
- 0.7%
- Value
- $4m
- Shares
- 62,700
+5%
- J P Morgan Exchange Traded FJPST
- Share
- 0.7%
- Value
- $3m
- Shares
- 67,880
-9%
- Brookfield Infrastructure PABIP
- Share
- 0.6%
- Value
- $3m
- Shares
- 90,061
-4%
- Select Sector Spdr TRXLE
- Share
- 0.6%
- Value
- $3m
- Shares
- 59,269
Held
- ETF SER SolutionsDSTL
- Share
- 0.6%
- Value
- $3m
- Shares
- 49,321
-28%
- J P Morgan Exchange Traded FJEPQ
- Share
- 0.6%
- Value
- $3m
- Shares
- 47,728
+10%
- Dimensional ETF TrustDFAU
- Share
- 0.6%
- Value
- $3m
- Shares
- 54,267
+2%
- Capital Group Dividend ValueCGDV
- Share
- 0.5%
- Value
- $3m
- Shares
- 56,091
+8%
- BrookfieldBN
- Share
- 0.5%
- Value
- $3m
- Shares
- 62,014
Held
- Wisdomtree TRDGRW
- Share
- 0.5%
- Value
- $2m
- Shares
- 25,654
-12%
- Spdr Gold TRGLD
- Share
- 0.4%
- Value
- $2m
- Shares
- 6,129
-2%
- American Centy ETF TRAVEM
- Share
- 0.4%
- Value
- $2m
- Shares
- 23,025
+7%
- Schwab Strategic TRSCHG
- Share
- 0.4%
- Value
- $2m
- Shares
- 65,482
+8%
- J P Morgan Exchange Traded FJPEF
- Share
- 0.4%
- Value
- $2m
- Shares
- 27,188
+30%
- ShellSHEL
- Share
- 0.3%
- Value
- $2m
- Shares
- 21,831
Held
- BNY Mellon ETF TrustBKLC
- Share
- 0.3%
- Value
- $2m
- Shares
- 11,174
Held
- American Centy ETF TRAVGB
- Share
- 0.3%
- Value
- $2m
- Shares
- 30,981
+45%
- Ishares TRLRGF
- Share
- 0.3%
- Value
- $2m
- Shares
- 20,506
+61%
- Wisdomtree TRUSFR
- Share
- 0.3%
- Value
- $1m
- Shares
- 29,446
-22%
- American Centy ETF TRAVMV
- Share
- 0.3%
- Value
- $1m
- Shares
- 17,046
+17%
- Wisdomtree TRNTSX
- Share
- 0.3%
- Value
- $1m
- Shares
- 23,000
-4%
- Bondbloxx ETF TrustBBBI
- Share
- 0.3%
- Value
- $1m
- Shares
- 26,135
+62%
- First TR Exchange Traded FDRDVY
- Share
- 0.3%
- Value
- $1m
- Shares
- 16,543
Held
- J P Morgan Exchange Traded FJBND
- Share
- 0.3%
- Value
- $1m
- Shares
- 24,362
+87%
- Spdr Series TrustCWB
- Share
- 0.3%
- Value
- $1m
- Shares
- 11,925
Held
| Company | Share of fund | Value | Shares | Change |
|---|---|---|---|---|
| AppleAAPL | 4.7% | $24m | 82,587 | Held |
| NvidiaNVDA | 4.5% | $23m | 114,077 | Held |
| MicrosoftMSFT | 2.8% | $14m | 37,327 | Held |
| Eli LillyLLY | 2.5% | $13m | 10,550 | +4% |
| Dimensional ETF TrustDFUS | 2.4% | $12m | 148,859 | +13% |
| American Centy ETF TRAVUS | 2.1% | $10m | 81,375 | -3% |
| American Centy ETF TRAVLC | 1.9% | $10m | 108,644 | +20% |
| JPMorgan ChaseJPM | 1.9% | $10m | 29,211 | Held |
| AlphabetGOOGL | 1.8% | $9m | 25,060 | Held |
| ExxonMobil HoldingsXOM | 1.8% | $9m | 65,431 | Held |
| AbbVieABBV | 1.7% | $9m | 35,123 | Held |
| MastercardMA | 1.6% | $8m | 15,902 | Held |
| WalmartWMT | 1.6% | $8m | 70,340 | Held |
| Dimensional ETF TrustDFCF | 1.6% | $8m | 188,195 | +8% |
| American Centy ETF TRAVIG | 1.5% | $8m | 188,219 | +8% |
| VisaV | 1.5% | $8m | 22,213 | Held |
| AmphenolAPH | 1.4% | $7m | 40,777 | Held |
| Ishares TRIGIB | 1.2% | $6m | 109,570 | +13% |
| Flexshares TRQLC | 1.1% | $6m | 64,695 | +14% |
| International Business MachinesIBM | 1.1% | $6m | 19,748 | Held |
| Flexshares TRIQDY | 1.1% | $6m | 128,882 | +14% |
| Flexshares TRSKOR | 1.0% | $5m | 109,600 | +12% |
| Amazon.comAMZN | 1.0% | $5m | 21,589 | Held |
| ChevronCVX | 1.0% | $5m | 29,727 | +8% |
| Dimensional ETF TrustDFIV | 1.0% | $5m | 89,364 | +11% |
| Home DepotHD | 0.9% | $5m | 13,017 | Held |
| Wisdomtree TRQGRW | 0.9% | $4m | 67,404 | +11% |
| TeslaTSLA | 0.9% | $4m | 10,280 | Held |
| Meta PlatformsMETA | 0.8% | $4m | 7,259 | +4% |
| MerckMRK | 0.8% | $4m | 31,620 | Held |
| American Centy ETF TRAVDE | 0.8% | $4m | 44,832 | -3% |
| American Centy ETF TRAVUV | 0.8% | $4m | 31,860 | +6% |
| Verizon CommunicationsVZ | 0.8% | $4m | 91,531 | +6% |
| Johnson & JohnsonJNJ | 0.8% | $4m | 15,267 | Held |
| American Centy ETF TRAVLV | 0.7% | $4m | 41,231 | +16% |
| J P Morgan Exchange Traded FJEPI | 0.7% | $4m | 62,700 | +5% |
| J P Morgan Exchange Traded FJPST | 0.7% | $3m | 67,880 | -9% |
| Procter & GamblePG | 0.7% | $3m | 22,951 | Held |
| Brookfield Infrastructure PABIP | 0.6% | $3m | 90,061 | -4% |
| EatonETN | 0.6% | $3m | 7,649 | -3% |
| Berkshire HathawayBRK-B | 0.6% | $3m | 6,404 | +4% |
| Select Sector Spdr TRXLE | 0.6% | $3m | 59,269 | Held |
| ChubbCB | 0.6% | $3m | 9,020 | Held |
| BroadcomAVGO | 0.6% | $3m | 7,946 | -3% |
| ETF SER SolutionsDSTL | 0.6% | $3m | 49,321 | -28% |
| J P Morgan Exchange Traded FJEPQ | 0.6% | $3m | 47,728 | +10% |
| CorningGLW | 0.6% | $3m | 11,415 | -5% |
| Dimensional ETF TrustDFAU | 0.6% | $3m | 54,267 | +2% |
| Capital Group Dividend ValueCGDV | 0.5% | $3m | 56,091 | +8% |
| Phillips 66PSX | 0.5% | $3m | 15,842 | Held |
| CaterpillarCAT | 0.5% | $3m | 2,493 | -5% |
| BrookfieldBN | 0.5% | $3m | 62,014 | Held |
| CintasCTAS | 0.5% | $3m | 15,092 | Held |
| Intuitive SurgicalISRG | 0.5% | $3m | 6,450 | Held |
| Wisdomtree TRDGRW | 0.5% | $2m | 25,654 | -12% |
| AlphabetGOOG | 0.5% | $2m | 6,906 | Held |
| Costco WholesaleCOST | 0.5% | $2m | 2,590 | Held |
| NextEra EnergyNEE | 0.5% | $2m | 27,346 | Held |
| KLAKLAC | 0.5% | $2m | 7,860 | -10% |
| Lam ResearchLRCX | 0.5% | $2m | 5,450 | -2% |
| QualcommQCOM | 0.5% | $2m | 12,744 | -2% |
| Spdr Gold TRGLD | 0.4% | $2m | 6,129 | -2% |
| AT&TT | 0.4% | $2m | 109,149 | +7% |
| American Centy ETF TRAVEM | 0.4% | $2m | 23,025 | +7% |
| Schwab Strategic TRSCHG | 0.4% | $2m | 65,482 | +8% |
| J P Morgan Exchange Traded FJPEF | 0.4% | $2m | 27,188 | +30% |
| Cisco SystemsCSCO | 0.4% | $2m | 18,185 | -4% |
| NucorNUE | 0.4% | $2m | 9,440 | Held |
| Bristol-Myers SquibbBMY | 0.4% | $2m | 35,910 | Held |
| Bank of AmericaBAC | 0.4% | $2m | 36,404 | +8% |
| PfizerPFE | 0.4% | $2m | 81,250 | +8% |
| General ElectricGE | 0.4% | $2m | 5,158 | +12% |
| Consolidated EdisonED | 0.4% | $2m | 17,334 | Held |
| RTXRTX | 0.4% | $2m | 10,040 | Held |
| OneokOKE | 0.4% | $2m | 21,675 | -3% |
| Goldman Sachs GroupGS | 0.4% | $2m | 1,825 | +2% |
| Micron TechnologyMU | 0.4% | $2m | 1,581 | -16% |
| S&P GlobalSPGI | 0.4% | $2m | 4,485 | Held |
| Advanced Micro DevicesAMD | 0.4% | $2m | 3,062 | -4% |
| Morgan StanleyMS | 0.3% | $2m | 8,232 | Held |
| DeereDE | 0.3% | $2m | 2,704 | Held |
| BoeingBA | 0.3% | $2m | 7,901 | -3% |
| ShellSHEL | 0.3% | $2m | 21,831 | Held |
| Lockheed MartinLMT | 0.3% | $2m | 3,174 | -10% |
| BNY Mellon ETF TrustBKLC | 0.3% | $2m | 11,174 | Held |
| American Centy ETF TRAVGB | 0.3% | $2m | 30,981 | +45% |
| Ishares TRLRGF | 0.3% | $2m | 20,506 | +61% |
| PrologisPLD | 0.3% | $1m | 11,047 | Held |
| Wisdomtree TRUSFR | 0.3% | $1m | 29,446 | -22% |
| Applied MaterialsAMAT | 0.3% | $1m | 1,935 | -8% |
| American Centy ETF TRAVMV | 0.3% | $1m | 17,046 | +17% |
| Wisdomtree TRNTSX | 0.3% | $1m | 23,000 | -4% |
| Bondbloxx ETF TrustBBBI | 0.3% | $1m | 26,135 | +62% |
| McDonald'sMCD | 0.3% | $1m | 4,945 | Held |
| First TR Exchange Traded FDRDVY | 0.3% | $1m | 16,543 | Held |
| Public Service Enterprise GroupPEG | 0.3% | $1m | 16,078 | +6% |
| J P Morgan Exchange Traded FJBND | 0.3% | $1m | 24,362 | +87% |
| CitigroupC | 0.3% | $1m | 9,285 | Held |
| Spdr Series TrustCWB | 0.3% | $1m | 11,925 | Held |
| AmgenAMGN | 0.3% | $1m | 3,526 | -3% |
Showing the largest 100 of 273.
Over time and by industry
Value over time
Jun '25
Dec '25
Jun '26
Value is up 6.1% since 30 June 2025.
Where the money is
Technology19.8%
Financial services9.1%
Health care8.4%
Industrials5.7%
Media & telecom4.9%
Energy4.3%
Retail & consumer3.7%
Everyday goods3.7%
Utilities1.7%
Real estate1.5%
Materials0.8%
Other36.5%
From the fund's 13F filings. They list US stocks and options only, 45 days after each quarter, and leave out cash, bonds, shorts and foreign shares.